Beyond PR

NOVEMBER 1, 2016

This is where the power of Responsive Web Design (RWD) comes in. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on. Trends indicate that 2017 will see more of a mobile-first design approach. All by way of RWD.

Web 40

Web Mobile SEO Technology 40

Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions. That’s a radical shift over a decade. These challenges can seem insurmountable with limited time and budgets.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

PRSay

JULY 10, 2018

Analyzing this tension in an October 2017 article on Forbes.com, Kalev H. companies that have web presences in Europe or market products there. In fact, the explosive growth of data science, which employs algorithms and scientific methods to extract insights from data, may be part of the problem.

Ethics 247

Ethics Data Privacy Policies 247

Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. After the infamous horror film “IT” was remade in 2017, Warner Bros. Competitors often take on campaigns to create the most hype–as Burger King did for Halloween in 2017 when they trolled McDonald’s. Consumers are spending more and more each year on Halloween, with an increase from $8.4

Film 131

Film Viral YouTube eBook 131

Presspage

MARCH 6, 2018

On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G. Johnsonville Sausage The Sheboygan Falls sausage maker uses their newsroom for web posts and social media sharing, boosting the reach of a cooking stunt and broadening the search for a multi-skilled spokesperson.

Airlines 87

Airlines Web SEO Internal 87

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” That was written in 2017, but the practice continues to grow. PR might want to disavow any connection, and not be seen as “product peddlers” (this works great until the client says “We hired you to make some noise, the great press hits are coming in.

B2B 177

B2B Case Study Enterprise Resources 177

Stephen Waddington

JULY 9, 2017

To create a Twitter Moment, open Twitter on the web and select Moments. You can share your Moment using a URL or by embedding it in a web page. Here’s a Twitter Moment that I created for the CIPR’s 2017 Graduation Ceremony that took place last week. Congratulations to the class of 2017 #CIPRgrad. It’s also free.

Twitter 90

Twitter Mobile Web Community 90

NewsWhip

DECEMBER 21, 2021

We watched as this story sent both the public and the media into a frenzy, and how this story spread like wildfire across the web, and how it may have damaged Formula 1’s reputation. . Or it could be compared to the Houston Astros cheating scandal in 2017 (and also 2019) that had the entire baseball world calling for a stripped title.

Reputation 148

Reputation Sports YouTube Web 148

PRSay

MAY 9, 2023

In 2017, when influencer marketing was a growing industry, the media company, Ayzenberg Group launched a proprietary, artificial intelligence platform for marketing called Soulmates.ai. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Critical Mention

JUNE 29, 2018

He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014.

Engineering 97

Engineering Interviews Software Media 97

Sword and the Script

JUNE 10, 2017

It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead? Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. See these related posts: Twilight of Web 2.0:

Trends 84

Trends Marketing Mobile Web 84

PRSay

OCTOBER 30, 2020

In 2017 , she earned her Accreditation in Public Relations. Anything you would see on your computer monitor, like scrolling through your e-mail or the web or formatting a Word document, JAWS can read aloud to you from the screen. Despite being born blind, she is now entering her 10th year in the profession.

Software 180

Software Nonprofit Technology Education 180

Cision

OCTOBER 9, 2017

Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. How do insights on social journalism highlight a new opportunity for communicators and PR professionals?

Journalism 202

Journalism Communications Survey Study 202

Cision

MAY 22, 2017

No one wants their press release to read like a big block of text, especially when 55 percent of web visitors spend less than 15 seconds actively reading a webpage. Multimedia assets: Cision’s 2017 State of the Media Report found that 71 percent of journalists and influencers will almost or often use multimedia assets in their content.

Case Study 210

Case Study Study Trends Web 210

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. The 2017 digital customer journey is way different from even two years ago. DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Presspage

OCTOBER 12, 2017

Luckily, adapting to SSL is not new and most IT helpdesks, web developers and software or server providers know how to handle a migration to HTTPS. There are a few major reasons to migrate to HTTPS as soon as possible. With proper preparation your website can be a safe haven in no time.

SEO 74

SEO Web Privacy Google 74

The Proactive Report

FEBRUARY 24, 2017

Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. There’s too much good, free, intel — remember the Real Time Web ? The real time web just isn’t the same on Google or Facebook or anywhere else.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. The core algorithm linked to quality appeared around March 8, 2017.

Google 259

Google Digital PR Mobile SEO 259

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. Influencer content is exactly the kind of information an organization should promote.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Presspage

DECEMBER 26, 2017

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school.

Community 115

Community Software Education Web 115

NewsWhip

OCTOBER 10, 2019

While web coverage of holiday trends garners significant engagement much earlier than the holiday mentioned in the article, Pinterest tends to keep attention closer to the actual date, with the season’s preparations starting about a month prior to the holiday. In 2017, Christmas articles alone were pinned some 10 million times.

Pinterest 113

Pinterest Trends Comparison Data 113

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. Google removed 8 million videos in Q4 2017. Social media referrals account for six percent of traffic to ecommerce web sites, up from 2% in 2015. #10 The US market grew 16% in 2017 to more than $450 million.

Trends 92

Trends Report Retail Marketing 92

The Proactive Report

MARCH 21, 2017

KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams. This negative content will be indexed in Google News and make its way to the web search.

Reputation 140

Reputation Crisis Social Media Google 140

Stephen Waddington

MAY 4, 2019

The web is a social space. We’re on the web so that we can talk with other people about things that matter to us and do so in our own voice.” It started in October 2017 as the #MeToo hashtag on social media to demonstrate the widespread prevalence of sexual assault and harassment in the workplace.

Privacy 72

Privacy Web Facebook Film 72

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. 1) Predictions for PR in 2017. 2) Predictions for Content Marketing in 2017. Content Marketing Predictions 2017 from Content Marketing Institute.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

PR in High Definition

JANUARY 30, 2019

A study in 2017 by the Spanish Association of Publishers of Periodical Publications found that the Spanish law caused publishers to lose 13% of their web traffic, resulting in a nine million Euro loss. Many publishers that rely on traffic from Google will lose eyeballs, and lost eyeballs is lost revenue.

Google 84

Google Newspapers Financial Web 84

Sword and the Script

MARCH 2, 2021

In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. BuzzSumo introduces journalist profiles.

Company 148

Company Tools Technology Software 148

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. 2017: One Prediction Each for PR, Content Marketing and Social Media. Happy New Year!

Marketing 214

Marketing Social Media Content Marketing Employee 214

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. According to research data from eMarketer, “digital ad spend will increase 15.9 “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet.

Report 81

Report YouTube Privacy Web 81

Presspage

NOVEMBER 21, 2017

In this day and age of bot-phones and web-based artificial intelligence, your stories might just get better footing because reporters and bloggers can actually talk to a person while on the story. *) Source: 2017 Global Social Journalism Study. How to Optimize your Newsroom for International Audiences Part 2 of 6.

Media 68

Media Web Mobile Study 68

Presspage

MAY 16, 2017

Backlinks still rule Backlinks are the incoming links to your web pages, and despite claims suggesting otherwise, they are still the most critical element to a well ranking page in search. Google will attribute greater SEO value if your web page is linked from a high quality source (e.g. Think about your content calendar for 2017.

SEO 60

SEO Mobile Web Google 60

Stern + Associates

JANUARY 9, 2023

Petriglieri’s proprietary Systemic Web of Challenges framework , which gives both aspiring and established female leaders the insights and tools they need to carve out their goals and successfully advance their careers, provides organizations the tools they need to fix “broken rungs” on the promotional ladder.

Company 62

Company How To Leadership Strategy 62

The Resolution Blog

DECEMBER 29, 2017

Content creation activity plus a media sell in 2017 activity to review? 2017 Metric to take forward to 2018? Once you’ve found coverage from similar activity review why it was a success and the metrics that demonstrated that. Here’s an example; 2018 activity? It’s likely to be social shares.

Google 120

Google Analysis Comparison Data 120

Presspage

MARCH 27, 2018

In 2017, the hurricane brought visits totaling 43,555, a 36 percent increase. In November 2017, the newsroom helped MIA win the Peggy G. All in all, a good off-site web platform helps communicators manage time when they have none to spare. ” Jackson EMC saw similar boosts in traffic.

Crisis 74

Crisis Travel Web Local 74

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. These are the storytellers of 2017. And, they have the skills required for many social stories in 2017. These two are, in fact, Walmart spokespeople.

Social Media 68

Social Media Trends Radio Media 68