PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Some of us willingly share more with strangers on the web than we would at the holiday dinner table.

Marketing 87

Marketing Resources Technology Internal 87

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. And exposure to eager PR students helps fill the new hire or intern pipeline. Is it time for that web analytics session? Hate numbers?

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. See Review Marketing Becomes Top Priority for 2017 ).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

AUGUST 17, 2017

Here’s a collection of 15 quick wins and campaign ideas from my presentation at JumpStart’s Startup Scaleup August 2017 event. Measure which verticals are performing best and where you can see the most potential for growth. Audit top entry points, exit points, engagements and overall web opportunities to better convert onsite traffic.

Marketing 49

Marketing eBook Case Study Comparison 49

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO folks tend to want more links within the navigation in order to build a robust internal linking structure. Want to build a strategy in 2017 that's measurable, attainable, and above all, actionable?

SEO 40

SEO Content Marketing Strategy How To 40

Shift Communications

OCTOBER 14, 2016

, executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. With a variety of measurement categories available, it can be challenging to select the right mix.

Measurement 60

Measurement How To Trade Shows Analytics 60

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 31, 2017

In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. If you look at your web analytics, chances are most businesses, many of those visitors are new rather than returning. Internal links. Certainly, referral traffic can be measured, but the biggest value is in search.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision. Volume of work.

Survey 92

Survey Journalism Study Pitching 92

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Today, we provide the full range of public communications services – public, governmental and media relations, social media management, event and conventions, graphic design, web creations, and project management.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). Instant Articles Open to All. 360-Degree Video Support. Analytics Improvements. UX Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. Moreover, about 20 percent millennials are no longer using their desktop to access the Web. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Enter content discovery! billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

Flatiron Communications

DECEMBER 8, 2017

Lance Ulanoff (@LanceUlanoff) December 6, 2017. I just returned from my third visit to the Web Summit – the first in Dublin, the last two in Lisbon. I’m now even considering attending Web Summit’s smaller sibling conference, Collision , slated for April 29-May 3 in the Big Easy. Here’s some of the evidence.

Media 31

Media Facebook Conference Web 31

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. Moreover, about 20 percent millennials are no longer using their desktop to access the Web. . Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Enter content discovery! billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164