PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. PR needs to track customer behavior, web traffic and revenue generated from communications programs. It all comes down to using data and technology to craft relevant content and campaigns, identify influencers and measure results against business goals.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. Notified says some customers use this for internal communications too. What I saw was quite impressive. It’s the basis for this PR tech briefing.

Software 116

Software Tools Publicity System 116

Presspage

DECEMBER 18, 2017

Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors. The search bots need to be able to index web content, but also understand it is designed for mobile (see point 2). How to Optimize your Newsroom for International Audiences Part 4 of 6.

Mobile 60

Mobile SEO Web Google 60

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.”

Twitter 77

Twitter Radio Social Media Print 77

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Some of us willingly share more with strangers on the web than we would at the holiday dinner table.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. — supersaurs (@supersaurs) November 1, 2017. 3) AR for publishers (and content marketing).

Case Study 99

Case Study B2B Study Marketing 99

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. And exposure to eager PR students helps fill the new hire or intern pipeline. Embrace technology and look for new tools. Hate numbers?

Writing 149

Writing Education Pinterest Creativity 149

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Here’s a collection of 15 quick wins and campaign ideas from my presentation at JumpStart’s Startup Scaleup August 2017 event. Source: Mathew Sweezey ). Halo Effect Reach.

Marketing 49

Marketing eBook Case Study Comparison 49

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. However, last October, Google introduced a machine learning artificial intelligence (AI) technology called RankBrain. Want to build a strategy in 2017 that's measurable, attainable, and above all, actionable?

SEO 40

SEO Content Marketing Strategy How To 40

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 192

Marketing Content Marketing Data Social Media 192

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Every pro has her go-to channel for tracking news developments in technology. As a bonus, Techmeme launched its own podcast earlier this year, hoping to duplicate the roaring success of The New York Times Daily, a top podcast since 2017.

Tools 108

Tools SMB Survey Software 108

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Today, we provide the full range of public communications services – public, governmental and media relations, social media management, event and conventions, graphic design, web creations, and project management.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

OCTOBER 31, 2017

In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. If you look at your web analytics, chances are most businesses, many of those visitors are new rather than returning. Internal links. Everyone is doing content marketing these days. Use it here. It’s a no-brainer.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Sword and the Script

APRIL 27, 2019

2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision. 77% said social media influencers; 67% said internal employees and spokespeople; 65% said journalists; 59% said bloggers; 53% said customers; 53% said external experts; and said 30% celebrities. 2% said “personal safety and security issues.”.

Survey 93

Survey Journalism Study Pitching 93

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). Instant Articles Open to All. 360-Degree Video Support. Shared Media.

Facebook 0

Facebook Mobile Analytics Advertising 0

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bianchi Biz Blog

MAY 17, 2021

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. Meet the Media: Philip Nussel, Web Editor at Automotive News. What story or stories are you most proud of?

Meeting 65

Meeting Automotive Engineering Media 65

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology. 3) Multimedia boosts press release views. “A

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. Global internet usage continues to grow at a steady 10% per year according to the International Telecommunications Union (ITU), reaching 46% of the global population.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 103

Software Analysis Data Tools 103

Flatiron Communications

DECEMBER 8, 2017

Lance Ulanoff (@LanceUlanoff) December 6, 2017. I just returned from my third visit to the Web Summit – the first in Dublin, the last two in Lisbon. I’m now even considering attending Web Summit’s smaller sibling conference, Collision , slated for April 29-May 3 in the Big Easy. Here’s some of the evidence.

Media 31

Media Facebook Conference Web 31

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. If there is a difference it’s the pace.

Publicity 164

Publicity Ethics Data Community 164