Stephen Waddington

AUGUST 3, 2017

The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2 If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Report 100

Report Communications Analysis Television 100

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. As technology continues to evolve and hackers get increasingly better at what they do, companies should anticipate that they will have a security breach at some point – it’s not if, but when. – Aubrey.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

5W PR

MAY 16, 2017

After scouring all corners of McCormick place, one thing was clear – technology and design reigned supreme during this year’s product showcase. SMEG blends technology and style to create some of the most innovative, yet quirky, appliances on the market. And now for the deep dive….Trendspotting

Internal 68

Internal International Print Skype 68

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. United Airlines reminded all of us why crisis PR is still incredibly important.

Communications 64

Communications Marketing Radio Airlines 64

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 144

Analysis Tools Software SMB 144

Deirdre Breakenridge

MARCH 14, 2018

My blog posts focus on the intersection of social media and education. I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. I launched a weekly Facebook live show in June 2017.

Education 224

Education Community Social Media Energy 224

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 150

Company Tools Technology Software 150

Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. AirPR has been on the cutting edge of the New PR and its ties to content marketing and marketing technology. That’s a radical shift over a decade. Know which tactics are working. Spot brand & revenue indicators.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

MARCH 28, 2017

Usually, speaking to other prospects about a solution, or talking with a technology analyst that won’t name names in a report, is manageable. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. The Media Reference Challenge.

B2B 60

B2B Blogging How To Media 60

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Christopher Penn (@cspenn) May 17, 2017. Christopher S.

Publicity 166

Publicity Analytics Data Advertising 166

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. Please support my PR blog by sharing it with other communication professionals.

Communications 52

Communications eBook System Corporate 52

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. A blogger from some tech company’s blog will always be included. Mark was 68.

Brand 149

Brand Branding Reddit Pitching 149

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Buzzsumo , acquired by Brandwatch in 2017, is an influencer identification tool. But this too is also changing.

Tools 135

Tools Software Enterprise Measurement 135

5W PR

SEPTEMBER 29, 2021

Over the last few years, technology has been advancing quickly, with one of the fastest developments being in the blockchain industry. They’re created using blockchain technology and they’re identified as cryptographic assets. However, that doesn’t just mean cryptocurrencies such as Bitcoin and Ethereum are here.

Marketing 88

Marketing Consumer Corporate Technology 88

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Marketing technology spend remains high.

B2B 78

B2B Marketing Survey Study 78

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In consumer technology, it’s the norm for sales to slow and profits to erode over time. The charging pad was originally announced in September 2017 and scheduled for sale last year. But 2019 has so far been a rough year for the world’s most valuable brand. It’s almost unthinkable that the company would pull it.

Wireless 156

Wireless Privacy Engineering Reputation 156

PRSay

OCTOBER 17, 2019

As technology advances and “smart” devices become commonplace in our homes and offices, Alphas will also leave the longest trail of data ever collected about a generation. Through technologies from social media to sensors, manufacturers and tech companies will be able to see how Alphas interact with their brands. 21 at 10:15 a.m.

Groups 140

Groups Mobile Real Estate Skype 140

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. PR Week reports the company was founded in 2017, has raised a little over a million in funding and has 22 customers. It’s a classic must-read among technology types because it’s a road map for bridging the gap between early adopters – and the mainstream market in the early majority.

Analytics 68

Analytics Report Technology Pitching 68

Onclusive

NOVEMBER 29, 2017

Finalists will be announced for 2018 on December 6, 2017. The call for speakers is currently open and ends December 15, 2017. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Only 39 trophies are awarded each year.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Steve Tappin puts it well when he explains that the rise of social media represents not just a technological shift, but a cultural one, for business leaders. Mastering digital technology is the easy part. Where do visuals come into play in simplifying a complex technology or scientific narrative? Consider a C-level blog.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. From the release : “As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media.

Software 176

Software SEO Company Tools 176

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. The 2017 digital customer journey is way different from even two years ago. DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

JULY 28, 2020

billion in 2017 and today it boasts “nearly 900 million users.” A few months later, the parent company of a PR technology vendor swooped in and acquired the company out of bankruptcy. I was reminded of this when Verizon announced a deal with Walmart to allow Yahoo email users to “fill Walmart shopping carts directly from their inboxes.”

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Solo PR Pro

MAY 17, 2022

As Steigman Communications has evolved, so too has technology. She did start a blog in 2008, though. Daria previously wrote the Independent Thinking column for the International Association of Business Communicators, which morphed into the Independent Thinking Blog. When Daria started the business, there was no email.

Meeting 98

Meeting Agriculture Energy Travel 98

Flack's Revenge

SEPTEMBER 15, 2020

As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric. That was written in 2017, but the practice continues to grow. Why is ABM effective? Customer experience is changing how organisations are conducting business.

B2B 177

B2B Case Study Enterprise Resources 177

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. You may need to use technology to track these metrics. These articles are great!

Marketing 156

Marketing Guidelines Measurement Analytics 156

PRSay

APRIL 22, 2021

In 2017, the Securities and Exchange Commission (SEC) charged 27 separate entities and individuals with running stock promotion schemes that involved hiring firms and freelancers to write and publish bullish articles about the publicly traded companies.

Financial 192

Financial Reddit Advertising Advertising 192

Critical Mention

NOVEMBER 26, 2018

According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. You can also collaborate with them and request that the influencer mentions your brand on their blog or post one of your articles.

Marketing 80

Marketing SEO Advertising Advertising 80

NewsWhip

JUNE 6, 2022

So in this blog, we will look at the communities that have the highest score (i.e. The short answer is yes, and that was because of the success of r/place , a community built around a social experiment that debuted in April 2017. So what does April 2022 look like, and is it any different than what came before? .

Reddit 78

Reddit Community Analysis Comparison 78

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. ” ​ Subscribe to Mindful Matters blog.

Ethics 95

Ethics Advertising Advertising Analysis 95

Sword and the Script

FEBRUARY 22, 2022

of articles and blog posts that start with this statistic. That’s according to the BBC in a 2017 health section article titled, Busting the attention span myth. “If For most technology companies, it’s the opposite: selling software that automates repetitive tasks. I saw another one just this week. Smearing goldfish.

Biotechnology 85

Biotechnology Study Survey Radio 85