Cision

SEPTEMBER 12, 2016

In a recent survey, The Next Web reports that as little as 35% of hashtagged posts on Twitter may have been originated by non-automated users. So where is the obvious place that you should use hashtags? Where everyone else is using them both for posting AND for search (not just for posting). Don’t be misled by the magic of hashtags.

How To 120

How To LinkedIn Instagram Twitter 120

Cision

OCTOBER 7, 2016

In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. 2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice.

Analysis 318

Analysis Viral Trends Software 318

PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Since 2016, audio has seen an increase in popularity.

Study 97

Study Radio Newspapers Survey 97

Communications Conversations

APRIL 6, 2017

That’s the same number of users that Snapchat’s whole app reportedly hit around June 2016. According to Bloomberg, in the 25 weeks since launch, Instagram Stories has reached 150 million daily users. Snapchat’s CEO recently said there’s been an average decline in Snapchat Stories views of 20 to 30 percent from August until mid-January.

Web 68

Web Instagram Facebook Social Media 68

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies.

Google 259

Google Digital PR Mobile SEO 259

Beyond PR

NOVEMBER 1, 2016

This is where the power of Responsive Web Design (RWD) comes in. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on. Outside of that, there are more than 2.6 billion smartphone users worldwide.

Web 40

Web Mobile SEO Technology 40

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. This was way below Wall Street’s expectations.

Twitter 235

Twitter Customer Service Web Facebook 235

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions. In fact, that future may already be here.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Backlash to the blockchain deluge.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. companies that have web presences in Europe or market products there.

Ethics 230

Ethics Data Privacy Policies 230

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Here’s why it’s more important than it’s ever been. Earned coverage can’t be blocked. PR is about reputation.

Journalism 185

Journalism Advertising Advertising SEO 185

NewsWhip

SEPTEMBER 19, 2019

We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social. Engagement to mental health content has fluctuated since 2016, but engagement to content focused on mental health initiatives specifically, has increased since then.

Web 68

Web Exercises Employee Viral 68

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Even before the Cambridge Analytica controversy, Facebook had come under fire for its role in featuring fake news that may have influenced the 2016 presidential election. The truth is we have unleashed a beast of sorts with Web 2.0. But one highly undesirable outcome is “fake news.” Facebook & Twitter.

Government 149

Government YouTube Wikipedia Google 149

ZudePR

FEBRUARY 22, 2016

Credits: thanks to Moz, Marketing Charts, Shareaholic, and Advanced Web Ranking for the graphics. The post 8 On-The-Money Social Media Facts Every SME Needs to Know in 2016 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. I provide digital PR services to firms across the UK.

Social Media 75

Social Media SEO Media Local 75

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

Meeting 98

Meeting Automotive Mobile Media 98

Cision

MARCH 24, 2016

Darren Rovell (@darrenrovell) March 19, 2016. bZwtAHtudW — Bleacher Report (@BleacherReport) March 23, 2016. LwDQVK44W6 — Cyclone Basketball (@CycloneMBB) March 20, 2016. Buddy Hield – Oklahoma ( Player of the Yea r 2015 and 2016, being noted for playing like accomplished players Steph Curry and Denzel Valentine).

Conference 120

Conference Interviews Social Media Software 120

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages. Graham discussed how difficult it can be for modern leaders to effectively reach their employees, especially at a company as large as Amazon.

Tourism 130

Tourism Employee Web Travel 130

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. Miami International Airport. On November 7, 2017, the industry awarded Miami International Airport the 2017 Peggy G.

Airlines 87

Airlines Web SEO Internal 87

Cision

MARCH 1, 2016

In The New Rules of Marketing and PR , David Meerman Scott argues that social media and web publishing have forever changed the PR profession. Health Business Elite , EBSCO host (accessed March 1, 2016). Business Source Premier , EBSCO host (accessed March 1, 2016). Health Business Elite , EBSCO host (accessed March 1, 2016).

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Beyond PR

AUGUST 31, 2016

Anyone who caught Kristina Halvorson’s keynote at last year’s Content Marketing World or read Content Strategy for the Web knows this session is the perfect way to kick off day 1. Content Strategy: Clarity, Constraints, and Common Sense. – 11:15 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” There are 28.8 million small businesses in the US, which account for 99.7% of US businesses.

Tools 113

Tools Analytics Google Web 113

Maxim Behar

FEBRUARY 20, 2024

You may have noticed that with the advent of Web 1.0 and the rise of news sites on the World Wide Web, the “press release” got a bit of a makeover as a “news release.” For instance, Samsung launched their new Galaxy Note 7 phone in August 2016.

Social Media 59

Social Media Facebook Airlines Web 59

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Vanessa Otero is the founder and CEO of Ad Fontes Media. Illustration credit: skypicsstudio ].

Communications 186

Communications Journalism Advertising Advertising 186

Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. billion to $9.1 SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective?

Measurement 136

Measurement B2B Google Financial 136

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. This negative content will be indexed in Google News and make its way to the web search.

Reputation 140

Reputation Crisis Social Media Google 140

Shift Communications

NOVEMBER 10, 2016

But the health and medical app arena is becoming quite crowded; one report stated that 259,000 such apps were listed on major app stores in 2016. What is the correlation between media hits, web traffic and app downloads? Do some outlets have a larger impact on downloads vs. web traffic?

Healthcare 144

Healthcare How To Analytics Mobile 144

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content. And here is the AMP version of the same article.

Mobile 96

Mobile SEO Web Google 96

The Resolution Blog

DECEMBER 17, 2015

However, it is highly unlikely that we would ever gain access to a publisher's analytics unless you’re best friends with the web-master and even then it’s rare they would share accurate data. So what do we do? The next best option is reviewing estimated traffic figures. Topsy is a good free tool. Check them out.

Measurement 120

Measurement Analytics SEO Google 120

Presspage

OCTOBER 12, 2017

Luckily, adapting to SSL is not new and most IT helpdesks, web developers and software or server providers know how to handle a migration to HTTPS. There are a few major reasons to migrate to HTTPS as soon as possible.

SEO 74

SEO Web Privacy Google 74

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Reputation Us

AUGUST 1, 2016

August 1, 2016 – LT Public Relations , a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern. He supported the PR team through media relations and content development for the web, social and print. PORTLAND, Ore.,

Internal 60

Internal International Crisis Management Retail 60

Flack's Revenge

OCTOBER 18, 2016

It is a start-up community, launched on October 9, 2016, of some 150 Italian digitally active and prominent citizens wishing to better understand, discuss and raise awareness of peers on issues related to ‘user power’ vis-à-vis XXI century global robber barons. The manifesto , titled: ‘the algorithm as a technology of freedom?’

Groups 120

Groups Study Transportation Technology 120

Beyond PR

JUNE 1, 2016

My career began as a web developer, but led to project management, then marketing automation and demand generation. The next time you look for a new marketing team member, Marketo CMO Sanjay Dholakia predicts the best person for the job may not be the person you expect.

Marketing 40

Marketing Chemicals Analytics Data 40

Cision

FEBRUARY 26, 2016

Bayse (@LEBayse) February 24, 2016. What we do from a digital media perspective is engage audiences from around the Web. Suzette Kettenhofen (@webdiva911) February 25, 2016. “I’m surprised at how many traditional pitches I see. I’m surprised I don’t see more charts and visualization.”

Newspapers 120

Newspapers Print Mobile Pitching 120

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60