Sword and the Script

JUNE 11, 2019

Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid arguments for and against gated content. — Tom Fishburne (@tomfishburne) March 13, 2016. The Case Supporting Gated Content.

B2B 120

B2B Mobile Content Marketing SEO 120

Sword and the Script

DECEMBER 22, 2020

Among the top 10 metrics communicators say they are currently tracking include web traffic (71%), impressions (63%), email open rates (51%), number of 3rd party mentions or placements (50%), estimated site traffic and (i.e. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%). SimilarWeb) (48%).

Survey 176

Survey Marketing B2B Study 176

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Communications Conversations

APRIL 4, 2016

The increasing importance of the visual web. They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). News releases are inherently and historically text-driven (again, reference Google doc news release above).

Corporate 60

Corporate Strategy Pinterest Web 60

Sword and the Script

DECEMBER 10, 2019

Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. Related predictions posts from around the web: 7 Tech CEOs Share Marketing Trends And Predictions For 2020 (Forbes / Kimberly Whitler ). The list goes on.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ISEBOX

MARCH 18, 2016

An Enterprise version is slated for release in early 2016. Asana streamlines communications through a web and mobile app that eliminates the clutter. Cost: Free for small teams, with upgrades to Standard ($8) and Plus ($15), per month, per user. Asana : Avoid the dreaded, never-ending email thread.

Publicity 70

Publicity Enterprise Analytics Tools 70

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

APRIL 4, 2017

It’s either an attribution problem or perhaps customers just not rewarding businesses for following them around the web. This study was conducted by email in June 2016. An infographic on the survey follows below and a full copy in PDF is available with registration through the Chief Marketer publication. PPC/display ads: 20%.

B2B 63

B2B Study Marketing Survey 63

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. ROI can be measured through metrics such as blog comments, visibility, social engagement, social followers and web traffic to your brand’s digital assets.

Consumer 48

Consumer Infographics SEO Blogging 48

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for?

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

MARCH 3, 2017

To dig more deeply beyond a simple web search, look into professional organizations or analysts relevant to the industry. Good public sources of data sets are Data.gov , Amazon Web Services and Google Trends. Do I Have a Sound Hypothesis? Are the Conclusions Defensible? Do Surveys Really Work for PR? They sure do!

Survey 60

Survey Data Google Web 60

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

JUNE 11, 2016

Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. Instead, he covers down on how the dynamic of the web has changed the effectiveness of traditional communication techniques.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60

Cision

MAY 29, 2017

billion in 2016. Moreover, about 20 percent millennials are no longer using their desktop to access the Web. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. billion in 2014 to 2.17 The number of smartphone users are expected to rise up-to 2.87

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

billion in 2016. Moreover, about 20 percent millennials are no longer using their desktop to access the Web. . For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. billion in 2014 to 2.17 The number of smartphone users are expected to rise up-to 2.87

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. Text, graphics, infographics, videos, photos, etc. We can use Twitter, bloggers, infographics, Snapchat stories, and much more to reach people. @Frank_Strong yeah, intent, audience & method are all needed. Digital is blurring things. What did you mean? “My

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

NOVEMBER 29, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. I was worried as to whether or not the servers would hold up with all the web traffic surely headed our way. Mr. Pink’s example is the car dealership and its salespeople.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Peter Himler (@PeterHimler) January 13, 2016. A prominent piece in The New York Times no longer automatically drove the national news agenda.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

million - had become the last successful, worst-polling candidates in the 2016 race. But not so fast : The reason that so much of the Web is overflowing with free content is because it’s ad-supported. The Jeb Bush campaign, whose PAC ran more than 3,200 TV spots, received catastrophically bad ROI at the polls.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48