PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. companies that have web presences in Europe or market products there.

Ethics 249

Ethics Data Privacy Policies 249

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages.

Tourism 150

Tourism Employee Web Travel 150

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. This is where the power of Responsive Web Design (RWD) comes in. As the world increasingly goes mobile, so shall the technology.

Web 40

Web Mobile SEO Technology 40

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. Even before the Cambridge Analytica controversy, Facebook had come under fire for its role in featuring fake news that may have influenced the 2016 presidential election.

Government 149

Government YouTube Wikipedia Google 149

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016. Happy reading!

Meeting 98

Meeting Automotive Mobile Media 98

Flack's Revenge

OCTOBER 18, 2016

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. ” Increasingly the technology platforms (the social networks and search engines) are the computers. The manifesto , titled: ‘the algorithm as a technology of freedom?’,

Groups 120

Groups Study Transportation Technology 120

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Digital Self-Service.

Hotels 198

Hotels Mobile Travel Automotive 198

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. Voice assistants bring a further level of disintermediation to the web.

Publicity 84

Publicity Marketing Google Radio 84

Cision

FEBRUARY 26, 2016

Bayse (@LEBayse) February 24, 2016. What we do from a digital media perspective is engage audiences from around the Web. Ann also discussed how technology has changed how The Washington Post publishes its stories. Suzette Kettenhofen (@webdiva911) February 25, 2016. ” – @AnnGerhart #CisionConnects.

Newspapers 120

Newspapers Print Mobile Pitching 120

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

Communications Conversations

OCTOBER 27, 2016

So, just in case you can’t read that small photo above–I’m having a hard time–current marketing jobs include: Web content producer. Do you really think big companies are going to magically adopt technologies like augmented reality and virtual reality within the next 5-10 years and staff them appropriately?

Industry 60

Industry Marketing Web Trade Shows 60

Presspage

DECEMBER 18, 2017

Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors. The search bots need to be able to index web content, but also understand it is designed for mobile (see point 2). How to Optimize your Newsroom for International Audiences Part 4 of 6.

Mobile 60

Mobile SEO Web Google 60

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified.

Software 115

Software Tools Publicity System 115

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 52

Financial Conference Agency Resources 52

Presspage

OCTOBER 12, 2017

Luckily, adapting to SSL is not new and most IT helpdesks, web developers and software or server providers know how to handle a migration to HTTPS. There are a few major reasons to migrate to HTTPS as soon as possible.

SEO 74

SEO Web Privacy Google 74

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Critical Mention rolled out integration for Google Analytics.

Media 106

Media SEO Analytics Analysis 106

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. 1) B2B to Invest 12.3% of Revenue in Marketing.

Marketing 60

Marketing Survey B2B Study 60

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. You may need to use technology to track these metrics.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. Social media referrals account for six percent of traffic to ecommerce web sites, up from 2% in 2015. #10 13 Evolution of employment Meeker makes the case for technology creating new jobs. Here’s what I spotted. #1

Report 92

Report Trends Retail Marketing 92

Shift Communications

MARCH 22, 2016

Every year you will read recaps of products, technologies and parties within the interactive portion of the event. Through IEEE’s efforts, an interesting panel was created to showcase Hollywood’s take on technology (ex: Tony Stark’s visuals working with Jarvis) to what is the reality of today’s technology. Matt Trocchio.

Privacy 60

Privacy Hotels Film Data 60

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Connect with him on Twitter @connect2taral.

Google 64

Google Digital PR Mobile SEO 64

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. Here’s a 9-minute overview: If you’ve attended Collision or Web Summit in Lisbon, you’ll know that the marquee speakers hold court on Centre Stage.

Conference 36

Conference Journalism Web Comparison 36

Stephen Waddington

JUNE 21, 2018

The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. There’s a harsh irony that news publishers are reliant on many of these same technology companies to distribute their content via apps, search and social media. Technology is a possible solution.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Do you work for a PR technology vendor? Here we go….

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. PR professionals need to be thinking about things like web traffic, customer engagement and conversions.

Measurement 56

Measurement Storytelling Data Technology 56

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. MediaMiser was based in Canada and provided media monitoring tools.

Tools 83

Tools Comparison Media System 83

Cision

JULY 18, 2016

Similar Web posted a breakdown of app usage demonstrating that in a few weeks Pokémon Go has nearly doubled the total app downloads for Tinder , is fast approaching the daily active users of Twitter , and has user time-on site far exceeding any app not named Facebook. Conclusion.

Case Study 120

Case Study Mobile Google Facebook 120

Beyond PR

AUGUST 25, 2016

Finally, earlier this year Amazon announced that its cloud-based hosting service, Amazon Web Services (AWS) earned $10 billion in revenue. Amazon.com serves consumers and AWS serves enterprises that need web based services. His premise is that the core values of both AWS and Amazon.com are the same, to save customers time and money.

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

OCTOBER 15, 2016

Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format. In fact, just this past week the 2016 list of highest-paid dead celebrities was released, despite the fact there are 2.5 It was akin to a desktop manual for my profession.

Advertising 60

Advertising Advertising Print Interviews 60

Norton's Notes

JANUARY 25, 2018

The difference between Alexa and Siri is that one of them is trapped in a phone, according to this article talking to our technology is a far more natural interaction than tapping buttons on a screen. ” Therefore, it has been predicted by Gartner Analysists that 30% of web browsing sessions will happen without a screen by 2020.

Video 38

Video Social Media Media Google 38

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Norton's Notes

NOVEMBER 22, 2016

Giants like the Huffington post started their lives as simple blogs , and it was a time when they were cropping up everywhere, covering every subject from PR, marketing through to technology (Techcrunch is still a big favourite of mine)– it was an exciting time and blogging influencers popped up all over the place. billion pages each month.

Blogging 28

Blogging Marketing Web Twitter 28