PR 20/20

MARCH 17, 2016

Now that we’re nearing the end of the first quarter, we’ve noticed a reoccurring prediction for this year: video marketing. Our consumers are demanding video content more than ever, and here are a few numbers to prove it : 100 million Internet users watch online video every day. Explore mobile video.

Video 40

Video Marketing Mobile YouTube 40

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. In 2016, we want to make your lives a bit less hectic (hopefully). What should you look for in 2016? In 2016, Smart Insights predicts that mobile ad spending will exceed spending on desktop, reaching almost $70 billion worldwide.

Mobile 100

Mobile Retail Video Social Media 100

Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? And social media is another 2015 trend on the list and is likely to make waves in the year 2016.

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Content Marketing Trends Marketing Storytelling 120

The Stalwart Blog

JANUARY 8, 2016

If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . 2015 was a big year for video, 2016 will be even bigger. Coming To You Live. But You Can Never Leave….

Social Media 60

Social Media Trends Apparel Media 60

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Marketwired

JUNE 2, 2016

Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some 500+ PR and communications practitioners from across Canada and abroad but leaving behind a wealth of professional development and practical content to motivate and inspire delegates for a long time to come. WATCH VIDEO ].

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Video Facebook Public Affairs Energy 100

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Facebook is strong on mobile video, but the app isn’t a native visual experience. That’s the good news: most likely you won’t be in a tear down, reboot mode in 2016.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Shift Communications

DECEMBER 2, 2016

Finally, over the summer, we worked with client Dubdub to launch their video creation mobile app and secured day-of coverage in Digital Trends , which was syndicated over a dozen times to various outlets that helped to spread awareness of the app’s launch. Mary McGuire. Account Manager. Contact us today !

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Media Mobile Trends Employee 60

ImPRessions - Crenshaw Communications

JULY 10, 2020

Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. The NewsWorthy . Looking for a quick rundown of major current events? Adweek Yeah, That’s Probably an Ad. PR Hangover .

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Sports Radio Retail Advertising 332

PR 20/20

OCTOBER 4, 2018

While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20. If not, you should.

Video 78

Video Trends Strategy Marketing 78

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Facebook CEO Mark Zuckerberg made this bold statement in the earnings call: We’re looking for ways to grow the ecosystem of video content on Facebook. User Growth. Facebook now sports 1.86

Facebook 60

Facebook Mobile Retail B2C 60

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . In 2016, live video seems like a no-brainer. But now we’ve got Twitter and Facebook with their own live video delivery systems. ”.

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Social Media Media Video Film 213

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all). Take PR to the next level.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Deirdre Breakenridge

OCTOBER 5, 2016

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. On Tuesday, October 11, 2016, at 8:30 p.m. What’s the role of video and live feeds/broadcast? There is a lot to learn (and will be learned) from this mainstream news channel.

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Twitter Community Ethics Radio 293

Shift Communications

DECEMBER 15, 2016

“I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview. However, for a variety of reasons, the process of securing the video stalled as quickly as it had begun. Annie Perkins. Vice President.

Print 60

Print Media Travel Wireless 60

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Prohibition

NOVEMBER 3, 2023

This video-sharing platform, known for its short, engaging content, has seen immense popularity in recent years. The Rise of TikTok TikTok launched in 2016 and since then, saw high levels of growth during the pandemic. The Rise of TikTok TikTok launched in 2016 and since then, saw high levels of growth during the pandemic.

Marketing 62

Marketing Instagram Viral Video 62

NewsWhip

NOVEMBER 21, 2023

Formed in 2016, they are now one of the world’s most renowned K-pop girl groups, featuring members Jisoo, Jennie, Rosé, and Lisa. In 2023 alone, they headlined at Coachella, embarked on a successful global tour, and won two prestigious awards at the MTV Video Music Awards, including the Group of the Year title. engagements.

Brand 78

Brand Branding Fashion Instagram 78

Axia PR

NOVEMBER 21, 2022

The popular app first came in 2016 and has since grown. It’s known for showing you short videos that you’ll like and interact with, d from its search algorithm. Younger audiences are using the social media platform for casual searches, Google reports. But how far has its popularity gone?

Engineering 62

Engineering Google Social Media Video 62

Deirdre Breakenridge

DECEMBER 21, 2016

A Few Favorite Books in 2016. Here’s my video discussing a few books I’ve read that are on my favorites list. During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate. My “me” time includes reading.

Video 150

Video Industry Financial Creativity 150

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Example: The CDC engaged in an online flu vaccination campaign that encouraged individuals to share photos and videos of themselves (tagged with #VaxWithMe ) during or after getting their flu vaccination.

Conference 80

Conference Healthcare Marketing Crisis 80

Solo PR Pro

JUNE 23, 2016

On June 22 2016, we weighed in with opinions and insight on the following topics of interest: How do you know when a client relationship has run its course? Love or hate, video is growing, how are you adapting video into your strategies, if at all? How are you finding and vetting influencers for your clients?

Video 40

Video Leadership Content Marketing Course 40

Communications Conversations

MARCH 30, 2016

Because I think it means we’ll see a new–and very hot–new job title in late 2016 and beyond: The content librarian. You have vendors who own and store video content for your brand. But today, I want to talk a little about what that means for brands on the OPERATIONAL side of things.

Employee 60

Employee Software Survey Google 60

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. The Growth of Video on Twitter.

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Twitter Customer Service Web Facebook 235

Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. The great thing about live video is that it allows everyone to be a broadcaster. 50 percent will increase use of video in 2016. Title Your Video.

Facebook 0

Facebook Marketing Video Film 0

Beyond PR

JUNE 15, 2016

2016 has been heralded by many marketing experts as the Year of Video, and it’s no wonder as video not only creates an engaging, personal experience, it also converts customers. According to think with Google , 40% of customers visited a store or website as a result of seeing branded video on their smartphones.

Video 40

Video Creativity Resources LinkedIn 40

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Video goes vertical. Agencies are having to think of new, creative ways to use video for selling a product or message.

Trends 120

Trends Mobile Video Film 120

Norton's Notes

JANUARY 25, 2018

When was the last time you came across a marketing campaign without a video element? With the help of Instagram, the first visually focused social network (well apart from Flickr), video content seems to be taking over. Not to mention Microsfot which has been adding video to LinkedIn’s platform even more recently.

Video 38

Video Social Media Media Google 38

Beyond PR

AUGUST 31, 2016

Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. From video uploads to Facebook Live, social video offers content marketers an excellent opportunity to boost their brand’s organic reach and social engagement.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Content curation.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

SEPTEMBER 13, 2022

Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world.

Brand 118

Brand Branding Video Social Media 118

Cision

MAY 24, 2016

Anna Williamson (@AnnaWilliamzon) May 18, 2016. Cision (@Cision) May 18, 2016. Some stories will work well in print, others in video. The earlier we can do, the more we can do with photo and video, the better off we are.” Christine (@MsChristine_Lee) May 18, 2016. “’Hey, do you want more information?’

Film 211

Film Pitching Print Journalism 211

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC , 72 percent termed it a “business advantage.” What this means for PR.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Presspage

SEPTEMBER 10, 2020

It will help you benchmark your newsroom in areas such as B-roll and video, responsive design, executive bios and even the “about us” page. This article was orininally published on PR Daily on February 3, 2016. “Journalists don’t live behind their desks,” the tip sheet states.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

It will help you benchmark your newsroom in areas such as B-roll and video, responsive design, executive bios and even the “about us” page. This article was orininally published on PR Daily on February 3, 2016. “Journalists don’t live behind their desks,” the tip sheet states.

How To 78

How To Product Launch Conference Newspapers 78