ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Video goes vertical. Agencies are having to think of new, creative ways to use video for selling a product or message.

Trends 120

Trends Mobile Video Film 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

What’s more, media credibility has actually increased over 2016. After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. As the world knows, UA hit turbulence with its disastrous handling of a passenger situation that was caught on video.

Airlines 180

Airlines Reputation Journalism Crisis 180

Communications Conversations

NOVEMBER 2, 2017

“ We started using it at the 2016 press conference at Target Field –and, it really took off. We eliminated the bulk of the internal announcements we were writing and re-focused our efforts on writing feature stories and collaborating with our photography and video staff. So, I came up with “ # TOJO 17.

Case Study 113

Case Study Journalism Study Instagram 113

Beyond PR

AUGUST 31, 2016

Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day. From video uploads to Facebook Live, social video offers content marketers an excellent opportunity to boost their brand’s organic reach and social engagement.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

APRIL 12, 2022

million in 2016. launched a new video earnings product , providing an alternative for delivering quarterly earnings results. Shortly after, Propel, raised an impressive seed round (details follow below). Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly.

Software 89

Software Pitching Measurement Enterprise 89

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. Today, stories are a complete experience carried through text, images, videos and other media. So how can you keep up and get your brand on reporters’ radar? Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Cision

OCTOBER 2, 2015

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ? VIP List: Liz Heron is The Huffington Post ‘s new no.

Real Estate 120

Real Estate Media Mobile Radio 120

Flack's Revenge

FEBRUARY 2, 2017

They discussed the problem that has come to be called “Fake News” You can read about the session and see a YouTube video of the event by checking out my wrap on Hack the Feed. This apparently happened in the 2016 presidential elections. Pretend journalism – claim to be a news source but is a curator (Daily Kos).

Brand 120

Brand Branding Newspapers YouTube 120

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. Both videos are from when I worked at AutoGuide, my previous employer. The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ).

Meeting 66

Meeting Automotive Media Airlines 66

The Stalwart Blog

AUGUST 12, 2016

I've been having fun thinking of the medals I'd like to hand out for Rio 2016 Olympic Branding! . That's the overarching message behind Apple's TV spot rolled out during Rio 2016 as part of its “Shot on iPhone” campaign. Go Team USA! . "We We are more alike my friends, then we are unalike." Bravo New York Times/Infiniti! .

Brand 60

Brand Branding Marketing Mobile 60

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120

Publicity Storytelling Journalism Viral 120

Doctor Spin

JANUARY 16, 2024

A film adaptation of the video game of the same name, which in turn is inspired by the social deduction game Werewolf. Source: Journal of Professional Communication 9 Grunig, J. Journal of Professional Communication, 1. Journal of Professional Communication, 1. A meta-analytic review. Werewolves Within (2021).

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Growth of independent journalism. “We 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

FEBRUARY 20, 2019

Those stories hit the technical journals early, and as the eclipse grew closer, major media outlets began to ask that question. Also, we shot a video in August 2016 — a year before the eclipse — to make it look like the 2017 eclipse would be largely cloudless, and we displayed a limited-edition Braille map of the eclipse.

Energy 102

Energy Case Study Education Guidelines 102

Sword and the Script

APRIL 6, 2021

This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence. Vetted co-founder and CEO Jon Amar also owns a PR consultancy. PR tech mentions.

Media 106

Media SEO Analytics Analysis 106

Business Wire

JANUARY 19, 2017

INNOVATION with BizWireTV Business Wire created video programming aimed at showcasing not only the importance and impact press releases still hold, but the growing need for their use as a legitimate form of messaging in the wild-west age of internet platforms. Video footage is then incorporated to help share stories in an innovative way.

Financial 164

Financial Video Consumer Data 164

5W PR

MARCH 12, 2018

Thus began the #rethinkbeautiful campaign – a multi-level campaign combining social media influencers, marketing and advertising videos and visuals, consumer activations and traditional media to both consumer and trade. The social influencer program achieved more than 410,000 video views, 2,600 likes/ reactions and 2,309 shares.

Video 68

Video Mobile Consumer Advertising 68

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. HDT has a monthly video and podcast segment on HDT Talks Trucking where the editors give insights on the top trucking news stories of the previous month. Provide assets.

Meeting 81

Meeting Automotive Media Transportation 81

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Beyond PR

SEPTEMBER 9, 2016

According to Cision’s 2016 Global Social Journalism Study , email is still the method most journalists prefer when being contacted by PR professionals. That includes contact information, product/service information, photos, videos and answering the who, what, where, when, why and how. Be a Good Source.

Pitching 40

Pitching Journalism Study Writing 40

Waxing UnLyrical

AUGUST 5, 2016

Watching the opening ceremony of the 2016 Summer Olympics on NBC, broadcast live from Rio de Janeiro (I mean, Zika can’t get me through an LCD screen, can it?). But you know what’s really interesting about the 2016 Olympics? By no means am I advocating for the “death” of journalism. But with 1.4

YouTube 40

YouTube Banking Video Sports 40

Shift Communications

FEBRUARY 23, 2017

This is exactly what we did for Vungle, the leading performance marketing platform for in-app video ads. For example, goTransverse, a cloud-based monetization engine, did not have a lot of corporate or product news in 2016. They also provide great content for repurposing on social media, blogs and elsewhere.

Local 68

Local Mobile Corporate Retail 68

Shift Communications

MARCH 22, 2016

Following the requests of speakers we did not film the session, but for a look at the future see this video provided previously by its media efforts. . Journalism Needs to Change: Interestingly enough, this complaint did not come from PR/Marketing professionals but journalists themselves. Matt Trocchio. Vice President.

Privacy 60

Privacy Hotels Film Data 60

Flatiron Communications

JULY 5, 2022

I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Notable quotables from Betsy Reed: “One of the things we’ve learned in the past few years is that while it’s necessary for journalism to serve as a fact-checking function of those in power…it’s not sufficient.

Conference 36

Conference Journalism Web Comparison 36

Critical Mention

JANUARY 3, 2019

Over time, I ended up being quoted in the Wall Street Journal, Huffington Post, and have been on CNBC as a subject matter expert, among other media engagements. Richard: One of the great pillars of my journey so far is an anti-bribery video which I co-produced by Mastercard. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). Flash forward to 2016: Media reach is shrinking (traditionally). And, tools like 360 video and virtual reality are on the doorstep of taking that storytelling capacity for brands to a level we’ve never seen before. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. The Wall Street Journal reported last month that 14 percent of U.S. Individual photos and video, each up to 10 seconds long, can be pieced together in sequential order to form a multi-part story.

Storytelling 40

Storytelling Brand Branding Journalism 40

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Paul Business Journal). They’re also expected to manage social media, shoot photos and video, run blogs and network to maintain fresh sources.

Media Relations 100

Media Relations Pitching Media Report 100

Beyond PR

JULY 20, 2016

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines.

Media Relations 40

Media Relations Media Local Healthcare 40

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video? Money can’t buy respect. So what do I expect you to do?

Publicity 40

Publicity Ethics Creativity Travel 40

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. Players of the Wing Commander video game series know him as the series protagonist. Mark Hamill (@HamillHimself) September 4, 2016.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Proper AI use will drive efficiencies “I think AI will have a huge impact on marketing this year through video and copy.

Writing 192

Writing Communications Marketing B2B 192

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Speak, write, blog, tweet, make videos — whatever. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

Flatiron Communications

JANUARY 13, 2016

It even went ahead and purchased Current , Al Gore’s youthful and edgy digital and cable video news outfit that probably was some five years ahead of its time. Did someone say that Now This enjoys 700M+ video views a month ?). Former Al Jazeera America News Exec Dave Marash (Tim Sloan/AFP/Getty Images).

Enterprise 28

Enterprise Television Sports Ethics 28

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. n82dZH2gfl pic.twitter.com/rGp1nmA94G — Ryan Lochte (@RyanLochte).

Crisis 48

Crisis Airlines Reputation Corporate 48