ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. What’s more, media credibility has actually increased over 2016. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack.

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Airlines Reputation Journalism Crisis 180

The Stalwart Blog

OCTOBER 13, 2016

To help recount the emotion of that particular moment and set the stage for the sneaker’s release, Nike ran these short, documentary style commercials on television and across its social channels: Shattering expectations. A video posted by Jordan (@jumpman23) on Sep 29, 2016 at 9:06am PDT. Bravo, Nike.

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Television Video Brand Branding 60

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. I am not so sure and I have a bit of a theory.

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YouTube Advertising Advertising Television 28

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you tried shooting and loading 360 degree video on Facebook yet? If not, now’s a great time to try.

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Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you tried shooting and loading 360 degree video on Facebook yet? If not, now’s a great time to try.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. Have you tried shooting and loading 360 degree video on Facebook yet? If not, now’s a great time to try.

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Facebook Social Media Mobile Video 60

Stephen Waddington

AUGUST 3, 2017

Take-up of fixed broadband in the home has increased since last year; more than eight in ten (82%) households now have a fixed broadband connection, compared to 79% in 2016. 2 Over the top television. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2

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Report Communications Analysis Television 100

The Stalwart Blog

FEBRUARY 9, 2017

There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. The Pew Research Center cited that the average weekday news circulation fell 7 percent in 2016 , the most in six years. It’s sad in many respects. This is only the beginning. Here’s why.

Television 60

Television Local Print System 60

OnePitch

DECEMBER 13, 2022

That’s marketing on platforms, marketing on television. But the problem with that is then you see stuff you’re like, “Hmm, 2016. Kimeko, you came prepared on our little video interview with your whole sheet of notes on pitch tips. You also mentioned when we were doing the little video vignettes like profiles.

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Pitching System Video Television 52

wiredPRworks

SEPTEMBER 3, 2018

Of the top 100 films in 2016, only 34 had a woman lead or co-lead. She's also directed several music videos, including Todrick Hall's music video feature film, Forbidden. While in school, she was selected as the General Manager of Trojan Vision, heralded as the Best College Television Station in the World.

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Film Television YouTube Video 75

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. Players of the Wing Commander video game series know him as the series protagonist. Mark Hamill (@HamillHimself) September 4, 2016.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 49

Brand Branding YouTube Survey 49

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. Too Much Noise Across Too Many Digital Channels.

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Measurement Storytelling Data Technology 56

Flatiron Communications

JANUARY 13, 2016

It even went ahead and purchased Current , Al Gore’s youthful and edgy digital and cable video news outfit that probably was some five years ahead of its time. Did someone say that Now This enjoys 700M+ video views a month ?). Former Al Jazeera America News Exec Dave Marash (Tim Sloan/AFP/Getty Images).

Enterprise 28

Enterprise Television Sports Ethics 28

Waxing UnLyrical

NOVEMBER 14, 2016

Today’s #Social PR Spotlight shines on Sean Sorita, who became a Social PR Virtuoso in May 2016. My ultimate dream career is to become a Hollywood publicist to celebrities in music, movies and television. You can check out my PR portfolio at [link]. Why do you care about Social PR?

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Insurance Insurance Course Television 40

PRSay

AUGUST 12, 2016

Leading with content (whether 2D or video) and cutting down the traditional press release to shorter/more straight forward copy also goes a long way. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair.

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Storytelling Social Media Sports Strategy 60

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the bookings are arranged, you need to consider the video production angle of the media tour.

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Media Television Pharmaceuticals Radio 120

Mindful Marketing

JANUARY 1, 2022

In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016. In TikTok’s defense, the Blackout Challenge predates the social media platform.

Privacy 72

Privacy Social Media Trends Video 72

ISEBOX

JANUARY 14, 2016

Well, several reasons, such as a lack of good compression technology, and the fact that virtually no video content was digitized that early in the game. 1998 is now 2016, and the concept of “low-speed” connection is a thing of the past, except when you’re in a public airport. This could be video. Similar here. Welcome to today.

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Blogging How To Video Course 0

Solo PR Pro

JANUARY 19, 2016

But when 919 million people (and counting) choose to watch a video on YouTube in less than four months, it’s as close to a sign of consensus that the Internet can get. A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. Adele’s “Hello” is more than a musical revelation.

Strategy 40

Strategy Brand Branding Journalism 40

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. I also have stopped reading articles or watching videos online without intention. According to Nielsen, the average American spends 158 hours each month watching television(!!).

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Writing Social Media SEO Blogging 114

Cision

DECEMBER 11, 2015

); Dying police horse comforted by its officer ( Yahoo News ); Red Robin to offer free menu item to those named Santa, or close to it ( KTTV-TV ); Donald Trump dodges bald eagle ( TIME ); 2016 Golden Globe nominations announced ( CNN ); Speaking of Trump, The Huffington Post is no longer relegating his coverage to entertainment ( HuffPo ). .

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Media Mobile Television Web 120

Presspage

MAY 10, 2017

Video usage is already soaring and continues to grow, but to piggyback on this evolution you need to surprise people and grab their attention. ’ What makes this decision increasingly easy, is the fact that producing video content has become extremely cheap and easy. Data-driven communication.

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Video Technology Television Radio 109

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.

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How To Media Print Real Estate 48

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. Facebook will be used more as a mass marketing tool, like a television station. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

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Social Media Marketing Media Creativity 91

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

Cision

JUNE 27, 2016

” While ending a legislative session may seem rote, it effectively ended the C-SPAN broadcast of the session (and video coverage of the sit-in). Scott Peters (@ScottPetersSD) June 23, 2016. I think an aide has arrived with a backup battery pack for Scott Peters’ periscope — Emma Dumain (@Emma_Dumain) June 22, 2016.

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Case Study YouTube Mobile Facebook 185

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Peter Himler (@PeterHimler) January 13, 2016. And didn’t the uber-talented Jimmy Fallon ascend to his perch atop late night television in part because of his social media acumen?

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Content Marketing Marketing Instagram YouTube 28

The Stalwart Blog

APRIL 10, 2015

In 2011, when attention grabbing videos were really hot, we found out about his bid for re-election in a clip posted on BarackObama.com. It makes sense that many 2016 candidates are slowly revealing themselves on social media, although younger voters may think platforms like Facebook are passé.

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Television Mobile Government Facebook 60