Norton's Notes

APRIL 12, 2017

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. Mobile video ads were the fastest-growing format, doubling in size (103pc) to £693 million.

Advertising 34

Advertising Advertising Video Film 34

Shift Communications

FEBRUARY 6, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. Facebook CEO Mark Zuckerberg made this bold statement in the earnings call: We’re looking for ways to grow the ecosystem of video content on Facebook. User Growth. Facebook now sports 1.86

Facebook 60

Facebook Mobile Retail B2C 60

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. The Growth of Video on Twitter.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 189

Communications Journalism Advertising Advertising 189

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Shift Communications

OCTOBER 27, 2017

increase in Q3 growth from Q3 of 2016. In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. Their focus remains on video advertising and streamed video content.

Twitter 87

Twitter Social Media Media Analysis 87

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Communications Conversations

JANUARY 15, 2018

But, we’ve been down this road before (in 2016, for example, Facebook shared similar news ). And, the culture is much different than 2016. Promoted videos, for example, could be impacted. A lot of brand videos are drumming up tens of thousands of “views”, but not much engagement these days.

Facebook 131

Facebook Video Brand Branding 131

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR outlasts advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising Data LinkedIn 150

Solo PR Pro

JUNE 6, 2017

According to Meeker’s report twenty percent of mobile queries in 2016 were made by voice. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. Not all video is created equal.

Trends 49

Trends Mobile Video B2C 49

Communications Conversations

JULY 6, 2018

All videos on IGTV are shot and shared in a vertical format only (for now). IGTV videos aren’t limited by time—videos can be up to an hour in length. Users will have the ability to upload videos right from your phone, just like you do on Instagram Stories and in the feed. Younger demos will be targeted heavily.

Social Media 87

Social Media Instagram Media Video 87

Business Wire

JANUARY 19, 2017

Rather than simply promoting the content via owned channels or social advertising and platforms, which can limit visibility, utilizing a newswire can enhance visibility, coverage and engagement and drive the traffic needed to make the program achieve its objectives. Business Wire has access to a lot of information.

Financial 164

Financial Video Consumer Data 164

PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. Facebook’s algorithm favors Facebook Live videos, therefore we leveraged this medium to reach as many millennials as possible. In addition, we launched a Facebook campaign to promote the video after it went live.

Case Study 94

Case Study Guidelines Study Creativity 94

MaccaPR

APRIL 20, 2016

Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. Note: Statistics mentioned below come from the Social Media Examiner 2016 survey of 5,100 social media marketers. The Year Of (Live) Video for Social Media Marketers. April 18, 2016. Let’s dive in!

Social Media 48

Social Media Trends Media Facebook 48

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. 83% of managers in 2016 can’t find/hire any. Machine Reading. .

Publicity 166

Publicity Analytics Data Advertising 166

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. Google removed 8 million videos in Q4 2017. Here’s what I spotted. #1 50% of the world’s population, 3.6

Report 92

Report Trends Retail Marketing 92

The Resolution Blog

DECEMBER 17, 2015

Go to any publisher advertising rate card and you’ll find the unique user figure rarely changes so is this a true representation of who viewed our coverage? You can hear more about that in this video from me. In short, no. The good news is there are more accurate sources available! Topsy is a good free tool. Check them out.

Measurement 120

Measurement Analytics SEO Google 120

Shift Communications

FEBRUARY 9, 2018

increase in Q3 growth from Q3 of 2016. Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9% As with so many other advertising tools, it behooves brands and communicators to test the efficacy of each of the formats for cost effectiveness and impact.

Twitter 74

Twitter Conference Advertising Advertising 74

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals. Success in Numbers.

Video 68

Video Mobile Consumer Advertising 68

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120

Publicity Storytelling Journalism Viral 120

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU.

Facebook 60

Facebook Social Media Mobile Video 60

Cision

JULY 11, 2016

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). Live video stays on Twitter. Which financial hot take are we to believe?

Sports 120

Sports Twitter Mobile Facebook 120

Prakkypedia

DECEMBER 13, 2017

That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. Here’s the official KFC launch video for the product – can you make it more than five seconds through? Other food brands around the world have had fun with improbable flavours or products. Darn it all.

Transportation 71

Transportation Twitter Advertising Advertising 71

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. 2: Video AND audio production skills. Sure video production skills are still in demand in 2016. It means understanding how bill clients. All of it.

Analytics 60

Analytics Instagram Mobile Employee 60

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? 3 Tips for Getting Your Online Video Act Together for 2016. Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz.

Storytelling 0

Storytelling Video Leadership Writing 0

Cision

MAY 2, 2016

For some perspective on the scale that we’re talking about, Snapchat Stories drive 10 billion video views per day. Native advertise through a third-party. Twitter Advertising (@TwitterAds) November 8, 2013. 0DwouHZ9pg pic.twitter.com/WmBm9yTIUl — CNN (@CNN) April 29, 2016. Monetize through Facebook Ad.

Mobile 120

Mobile LinkedIn Facebook Google 120

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years).

Training 119

Training Digital PR Media Training Education 119