Contently - Strategy

SEPTEMBER 20, 2021

These platforms promised that Step 1 was data, and Step 2 was SUCCESS—business success, content success, marketing success, sales success. By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land.

Content Marketing 54

Content Marketing Data Strategy Marketing 54

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Cision

OCTOBER 4, 2017

As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Visual Content Impacts Your Performance. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. AirPR has been on the cutting edge of the New PR and its ties to content marketing and marketing technology. In fact, that future may already be here.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Video goes vertical. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. The video has almost 100 million views. When a person stepped inside the elevator the screens played a video that made it look like the elevator floor was falling. This video quickly went viral and has more than 40 million views on YouTube. billion to $9.1 LG’s falling elevator.

Film 131

Film Viral YouTube eBook 131

Solo PR Pro

JUNE 23, 2016

On June 22 2016, we weighed in with opinions and insight on the following topics of interest: How do you know when a client relationship has run its course? What content marketing strategies have worked well for you/your clients? What content marketing strategies have worked well for you/your clients?

Video 40

Video Leadership Content Marketing Course 40

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

JUNE 5, 2017

Content marketers are all too familiar with the traditional marketing funnel: awareness, consideration, conversion, loyalty and advocacy. Consider the colossal success of BuzzFeed’s Tasty brand, a one-minute video series in which an overhead shot shows two disembodied hands creating a meal. billion video views.

Pinterest 202

Pinterest Creativity Video Retail 202

Norton's Notes

JANUARY 25, 2018

When was the last time you came across a marketing campaign without a video element? With the help of Instagram, the first visually focused social network (well apart from Flickr), video content seems to be taking over. Not to mention Microsfot which has been adding video to LinkedIn’s platform even more recently.

Video 38

Video Social Media Media Google 38

Cision

NOVEMBER 19, 2015

The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games have been going on for years. But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Contently - Strategy

JULY 28, 2021

Recently, CarMax let us take a look under the hood of a content program that’s driven over $56M in content value over the past year, and come to rank for 1.5 One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. Hero, Hub, Help.

SEO 103

SEO Automotive YouTube Video 103

Sword and the Script

APRIL 12, 2022

million in 2016. launched a new video earnings product , providing an alternative for delivering quarterly earnings results. Meltwater offers 50 suggested metrics to measure your content marketing. Shortly after, Propel, raised an impressive seed round (details follow below). It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

Flack's Revenge

OCTOBER 25, 2017

My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Nice bump from Best Tweeter 2016). Social Tools may not be the biggest or splashiest event – but it fosters great dialog, networking and learning. Branding and Thought Leadership.

Tools 120

Tools Enterprise Analytics Case Study 120

Presspage

OCTOBER 6, 2017

Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” We plan to share videos of visitors recounting their experiences in Curacao.”

Tourism 122

Tourism SEO Storytelling Social Media 122

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. 2 min video on Remote Working vs The Office. Watch this 2 min "gangsta rap inspired” video on the subject.

eBook 120

eBook Google Tools Analytics 120

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. 1.038 billion in January 2016, to be exact. And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. LinkedIn Long-form Posts.

Mobile 120

Mobile LinkedIn Facebook Google 120

MaccaPR

APRIL 20, 2016

Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. Note: Statistics mentioned below come from the Social Media Examiner 2016 survey of 5,100 social media marketers. The Year Of (Live) Video for Social Media Marketers. April 18, 2016. Let’s dive in!

Social Media 48

Social Media Trends Media Facebook 48

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing.

Mobile 96

Mobile SEO Web Google 96

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? 3 Tips for Getting Your Online Video Act Together for 2016. Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz.

Storytelling 0

Storytelling Video Leadership Writing 0

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Communications Conversations

AUGUST 18, 2015

My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!), Why the corporate blog isn’t content marketing’s home base anymore. Instagram Zero in 2016? Is Live Social Video Really the Next Big Thing? And when it does, you want to be ready.

Trends 60

Trends Storytelling Instagram Content Marketing 60

Beyond PR

JUNE 21, 2016

As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. Across paid, earned, social, and owned channels, it’s not only becoming easier to distribute video, but also measure and prove its value. “Your video consumers are moving fast,” says Larry.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Cision

JANUARY 18, 2016

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Embedded media.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Shift Communications

DECEMBER 15, 2015

Both have restrictions on what used to be long-form mediums – in Twitter’s case, it’s character limit; in Vine’s case, it’s the number of seconds your video is allowed to be (it’s six, by the way). You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own.

Brand 60

Brand Branding Film YouTube 60

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Did they visit more than one page, did they view a video or download a whitepaper? There are 28.8 million small businesses in the US, which account for 99.7% of US businesses. Hard to imagine why the other half don’t!) And finally, Conversion.

Tools 113

Tools Analytics Google Web 113

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Contently - Strategy

OCTOBER 18, 2021

For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016. Instead, tell a story about yourself that illuminates your values and what you hope to achieve together. It’s almost impossible to speak in BS when you’re telling a good story.

Marketing 64

Marketing Storytelling Travel Corporate 64

Beyond PR

SEPTEMBER 9, 2016

According to Cision’s 2016 Global Social Journalism Study , email is still the method most journalists prefer when being contacted by PR professionals. That includes contact information, product/service information, photos, videos and answering the who, what, where, when, why and how. Be a Good Source.

Pitching 40

Pitching Journalism Study Writing 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 192

Writing Communications Marketing B2B 192

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency.

Agency 48

Agency Crisis Management Fashion Social Media 48

Cision

MAY 23, 2016

In 2016, the No. People have web video, YouTube, original programming on platforms like Netflix and Hulu, social media, increasingly sophisticated games and apps that are just as apt to consume our time as television… rather, they are far more likely to consume our time as television. In the 1980s, the No.

Communications 206

Communications Television Transportation Study 206

Marketwired

JANUARY 5, 2016

Take a look at our suggestions for staying on top of your PR game in 2016. Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Leverage micro-moments.

Mobile 100

Mobile Content Marketing Survey Infographics 100