PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. As print communication has declined in favor of digital, publishers have had to look for new ways to support their organizations. Ask questions and study their past materials. PR Teams – Be On Alert.

Advertising 90

Advertising Advertising Ethics Guidelines 90

Stephen Waddington

JUNE 21, 2018

A series of recent studies report on the health of the business of news. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s the largest ever study of its kind. million times. million times.

Social Media 73

Social Media Print Study Advertising 73

Communications Conversations

AUGUST 11, 2017

SUPPORT: A Pew Research Center study claims that total weekday circulation for U.S. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. FACT: Local media continues to struggle as well.

Media Relations 87

Media Relations Media Local Leadership 87

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Flash forward to 2016: Media reach is shrinking (traditionally). Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. In fact, just this past week the 2016 list of highest-paid dead celebrities was released, despite the fact there are 2.5

Advertising 60

Advertising Advertising Print Interviews 60

Shift Communications

FEBRUARY 8, 2016

Here’s an example of a bad disclosure: Study by SHIFT Communications, 2016. SHIFT Communications was the sole investor in the study. We can be forthright and unafraid even in the fine print. These disclosures build confidence in our work. with an RMSE score of 4.5% at a 95% confidence interval. Disclose with honesty.

Survey 60

Survey Analysis Data Print 60

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

APRIL 12, 2016

Check out Cision’s free “State of the Media 2016 Report!” In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. You might study liberal arts or journalism – a PR major is certainly not required. Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Lean on trends, research and case studies. Cloud) and print (The Minneapolis St. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1.

Media Relations 100

Media Relations Pitching Media Report 100

Waxing UnLyrical

MAY 25, 2016

Old school studying with my print outs and @PolarSeltzer. Elise Perkins (@ep_comms) May 20, 2016. Elise signed up for the Master Course when I gave a heads up to the waitlist – which of course, she was smart enough to get on to – BEFORE I opened public registration. And she’s already hard at work.

Training 45

Training Course Banking Print 45

Sword and the Script

OCTOBER 4, 2016

While Bill Bradford studied electrical engineering in college, he went into sales, rather than engineering for a career. Alpharetta was named among a list of 2016 Best Cities for Tech outside California and New York, according to the Alpharetta Patch ). Know a PR, marketing or sales leader with compelling ideas fit for print?

Technology 103

Technology System Data Leadership 103

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Karen Freberg

AUGUST 12, 2018

After a two-year journey that began at AEJMC 2016 in Minneapolis, my new solo social media textbook officially was available. This was the first time I was able to see my book in print, and I felt like it was my academic baby! Official launching of my book. This is REAL!

Meeting 50

Meeting Conference Social Media Community 50

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Hot off the printed press. Sign Up Now. #1: I live in Glasgow.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. H: What about the print quality? It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. That’s where it all started for me. #2

Writing 83

Writing Google Blogging Exercises 83

Doctor Spin

JANUARY 27, 2022

According to a recent study , 41% of all sick leaves in the Swedish communications industry are mental illnesses. And I’m no exception; in 2016 (the same year I was awarded Cision Scandinavia’s PR Influencer of the Year Award ), I had to turn the volume down on my career to get my head back on straight. We don’t.

Publicity 52

Publicity How To Industry Study 52

PRSay

SEPTEMBER 9, 2016

Boomers and Millennials are still the two most powerful demographic cohorts and as an example of the types of insight that you can generate into your target consumer groups we launched a special YouGov Generational Survey, looking into the media consumption and attitudes of these key consumer demographics, especially for the PRSA 2016 conference.

Newspapers 60

Newspapers Print Sports Consumer 60

Sword and the Script

MAY 21, 2016

So in 2016 our past VP of marketing is now 46. In his latest book, Content, Inc., In 2015, there are literally hundreds of channels where consumers access content.”. It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space. How Are Brands Meeting, and Exceeding, Customer Expectations?

Social Media 63

Social Media Marketing Media Content Marketing 63

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. Even if they’re a “print” outlet. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. Even if they’re a “print” outlet. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100

NewsWhip

NOVEMBER 13, 2020

So I’m a big fan of theirs – I always study their work to see how they’re dipping their toe into the cultural water. . It was a simple idea, but after 10 days of the Tiger King’s release on Netflix, Old Navy did a really cool post on Instagram highlighting all of their leopard print items.

Agency 78

Agency Creativity Instagram Trends 78

Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. I was also active in the SAE section in the Philadelphia area for a while as its treasurer, and for a term served as an elder in the Presbyterian Church where Theresa and I were married.

Meeting 65

Meeting Automotive Engineering Media 65

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Mark Fidelman (@markfidelman) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Karen Freberg

MARCH 2, 2018

My first was self-published back in 2016, which actually really started everything for me. I submitted my proposal for my book to Sage in October 2016 (just as I was heading on a plane to go to a conference) and found out December 2016 my proposal got accepted. I know seeing the physical book printed out will be truly exciting!

Social Media 40

Social Media Exercises Resources Writing 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. Anyway, Nasdaq acquired Marketwired in February 2016. I’ve got a soft spot for surveys, studies and data analysis. Hold that thought, we’ll get back to it. Singal A.I. 6) Picks from the PR tech vendor blogs

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

JULY 17, 2015

Scott Walker announces his 2016 presidential bid ( Milwaukee Journal Sentinel ); the 2015 Emmy Nominations have been revealed ( Entertainment Weekly ); Caitlin Jenner gives a touching and inspiring acceptance speech at the ESPY Awards ( BuzzFeed ); and the New Horizons spacecraft got up close and personal with Pluto ( Fishbowl NY ).

Media 120

Media Print Mobile Journalism 120

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Mark My Words

DECEMBER 29, 2015

2016 will be about responsibility. I’m sure there are 11 amazing things that you can list about this investigation, but number one would have to be the ambition of reaching the wider consumer base that print can no longer command. In 2016 we will likely see traditional journalism recede even further from original investigation.

Journalism 60

Journalism Wikipedia Film Interviews 60

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. The Most Viewed Social Videos of 2016 and What Companies Can Learn From This List ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

OCTOBER 17, 2016

Do Your Due Diligence – Study from Some of the Best. Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. GNP Company’s Berling also points to the value of consistent measurement. It’s easy to cast too wide a net and lose focus.”.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Stephen Waddington

SEPTEMBER 29, 2021

None of the top 20 UK agencies participated in the recent PRWeek pay gap study. The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016. I’m generalising to make a point, but CIPR and PRCA data shows that the industry simply isn’t representative of society.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

OCTOBER 22, 2016

In a piece titled (Case Study) This Newsjacking Strategy = 2,000,000 Visitors , writer Bryan Harris credits persistence with much of the credit: “Nothing ever happens easily. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago.

Web 60

Web Google Mobile B2B 60

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Studies suggest that especially in B2B, upwards of 70% of content goes unused. Weave media placements earned with a case study for blog posts. Note: An earlier version of this piece was the lead story on the Communication World Magazine website during the month of September 2016.

Content Marketing 60

Content Marketing Publicity Marketing Television 60