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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Since 2016, audio has seen an increase in popularity.

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MediaPulse | A Weekly Media Round-Up

Cision

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

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8 Ways to Make Your Press Release More Effective

Cision

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

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Behind the Headlines With Adriana Stan

Cision

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. What drew you to the field of public relations?

Fashion 120
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Are we still over-relying on media relations?

Communications Conversations

Think Netflix + The Wall Street Journal (and a bunch of others here ). Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Flash forward to 2016: Media reach is shrinking (traditionally).

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Lean on trends, research and case studies. Cloud) and print (The Minneapolis St. Paul Business Journal). This ratio has doubled in the last 10 years.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Hot off the printed press. Sign Up Now. #1: I live in Glasgow.

Writing 84