Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases.

Marketing 120

Marketing Financial Strategy Analytics 120

Shift Communications

FEBRUARY 8, 2016

Here’s an example of a bad disclosure: Study by SHIFT Communications, 2016. SHIFT Communications was the sole investor in the study. We can be forthright and unafraid even in the fine print. We boldly state that we are unafraid of scrutiny, that our methods and results are unimpeachable. with an RMSE score of 4.5%

Survey 60

Survey Analysis Data Print 60

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Information overall is consumed differently because of social and the competition among stories today grows stronger each day.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. You must turn down time-consuming commitments. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

Doctor Spin

JANUARY 27, 2022

According to a recent study , 41% of all sick leaves in the Swedish communications industry are mental illnesses. And I’m no exception; in 2016 (the same year I was awarded Cision Scandinavia’s PR Influencer of the Year Award ), I had to turn the volume down on my career to get my head back on straight. We don’t.

Publicity 52

Publicity How To Industry Study 52

PRSay

SEPTEMBER 9, 2016

Boomers and Millennials are still the two most powerful demographic cohorts and as an example of the types of insight that you can generate into your target consumer groups we launched a special YouGov Generational Survey, looking into the media consumption and attitudes of these key consumer demographics, especially for the PRSA 2016 conference.

Newspapers 60

Newspapers Print Sports Consumer 60

Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. So in 2016 our past VP of marketing is now 46. In his latest book, Content, Inc., It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 64

Social Media Marketing Media Content Marketing 64

NewsWhip

NOVEMBER 13, 2020

So I’m a big fan of theirs – I always study their work to see how they’re dipping their toe into the cultural water. . It was a simple idea, but after 10 days of the Tiger King’s release on Netflix, Old Navy did a really cool post on Instagram highlighting all of their leopard print items. Brett Speed of culture?

Agency 78

Agency Creativity Instagram Trends 78

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. October 19, 2016. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

JULY 17, 2015

Scott Walker announces his 2016 presidential bid ( Milwaukee Journal Sentinel ); the 2015 Emmy Nominations have been revealed ( Entertainment Weekly ); Caitlin Jenner gives a touching and inspiring acceptance speech at the ESPY Awards ( BuzzFeed ); and the New Horizons spacecraft got up close and personal with Pluto ( Fishbowl NY ).

Media 120

Media Print Mobile Journalism 120

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Mark My Words

DECEMBER 29, 2015

The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. 2016 will be about responsibility. Our own study of 5 UK nationals over the summer has shown that the ratio of PR influenced news to original reporting is as much as 9 to 1. Forget authenticity.

Journalism 60

Journalism Wikipedia Film Interviews 60

MaccaPR

OCTOBER 17, 2016

Do Your Due Diligence – Study from Some of the Best. Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. GNP Company’s Berling also points to the value of consistent measurement. It’s easy to cast too wide a net and lose focus.”.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Stephen Waddington

SEPTEMBER 29, 2021

None of the top 20 UK agencies participated in the recent PRWeek pay gap study. The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016. It has displaced responsibility for carbon emissions from industry to the consumer for more than two decades.

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. The same is true in print. Studies suggest that especially in B2B, upwards of 70% of content goes unused.

Content Marketing 60

Content Marketing Publicity Marketing Television 60