Agility PR Solutions

AUGUST 21, 2018

Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users. The post How businesses use Instagram Stories—30 case studies to learn from appeared first on Agility PR Solutions. The post How businesses use Instagram Stories—30 case studies to learn from appeared first on Agility PR Solutions.

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Case Study Instagram Study Groups 99

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. How to Evolve with the 2016 #PRTrends Click To Tweet.

Trends 105

Trends How To SEO Google 105

Shift Communications

DECEMBER 29, 2016

Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Google introduced its Google Analytics™ Demo Account in August 2016. Digital Ethnography is a field of study pioneered by our colleagues at NATIONAL Public Relations. Want to see how to do this for your blog?

Analytics 74

Analytics Google Data Analysis 74

Marketwired

DECEMBER 15, 2015

31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. In 2016, we want to make your lives a bit less hectic (hopefully). What should you look for in 2016? In 2016, Smart Insights predicts that mobile ad spending will exceed spending on desktop, reaching almost $70 billion worldwide.

Mobile 100

Mobile Retail Video Social Media 100

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? But owned media — blogs, tip sheets, case studies, webinars, etc.

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Infographics Survey Content Marketing Marketing 100

Flack's Revenge

OCTOBER 18, 2016

Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. No membership fees, but requests for contributions via PayPal at info@digidig.it “ The post New Group Aims to Study Impact of AI and Algorithms on Society appeared first on.

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Groups Study Transportation Technology 120

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Emily Mong.

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Case Study Crisis Management Crisis Study 118

The Resolution Blog

DECEMBER 16, 2015

In PR, examining your own work – let alone others’ - is not exactly standard practice (PR Week case studies and awards don’t count as we all know that these are never accurate representations of what really happened!). With public buildings it is easier to look around, investigate, test and observe. "Reflexivity is key.

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Case Study Agency Creativity Study 120

Sword and the Script

FEBRUARY 15, 2020

Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. What studies have you seen so far this year that look interesting? If you enjoyed this post, you might also like: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Study 78

Study Marketing Brand Branding 78

Cision

SEPTEMBER 12, 2016

Twitter’s research suggests that use of hashtags may increase engagement by 100%, although another study says that using three or more hashtags decreases engagement. People use hashtags to contextually search on Instagram, Twitter, and Vine. Why does engagement on Twitter decrease when you add too many hashtags?

How To 120

How To LinkedIn Instagram Twitter 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Remote PR Jobs

SEPTEMBER 25, 2023

Employment for public relations specialists will expand to 282,600 in 2026, up 9 percent from 2016, according to projections from the Labor Department. Newsroom employment fell 23 percent to 88,000 from 2008 to 2017, with the number of newspapers dropping 45 percent to 39,000, according to a Pew Research Center study.

Newspapers 100

Newspapers Publicity Journalism Report 100

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

MAY 2, 2019

In 2016, she was named EY Entrepreneur of the Year in the Ohio Valley Region (OH, KY, IN). The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. Oftentimes, the greatest reward is on the other side of community impact. Image by stevepb via Pixabay, Creative Commons CC0.

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Case Study Study Community Nonprofit 50

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. So how do you get marketers to really understand AI , explore new concepts and take action? That’s what we aimed to discover. It began with a general curiosity.

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Case Study Study Brand Branding 92

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. This post provides summaries to four recent content marketing studies – as part of the cliff note series – which routinely provide quick reviews of surveys and studies.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Medianet Australia

JUNE 21, 2023

She boasts an Olympic gold medal in the Women’s Rugby Sevens from Rio in 2016. Chloe has also played in the Women’s National Basketball League, and currently plays for the Greater Western Sydney Giants in the AFLW, all while studying for her Bachelor’s in Physiotherapy.

Interviews 52

Interviews Study Media 52

Sword and the Script

MARCH 8, 2016

The PR professional “every reason to be increasingly confident,” according to the 2016 PRWeek Salary Survey , from which that median salary figure stems. New or aspiring PR pros would do well to study this data to understand which vertical markets present the greatest earning capacity. PR agency: $84,500. Non-profit: $68,000.

Survey 60

Survey Tourism Airlines Financial 60

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use.

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Conference Healthcare Marketing Crisis 80

PR in High Definition

MARCH 25, 2019

According to a study at Warwick University, it takes two hours for a rumour to be resolved as true, normally by someone confirming it online. How rumours spread has been analysed scientifically by institutions including Indiana University , which looked at 14 million messages on Twitter in 2016 during the US presidential election.

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Study Crisis System Reputation 48

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.

How To 282

How To Storytelling B2C Measurement 282

Beyond PR

SEPTEMBER 1, 2016

One of the 29 questions in our latest Shareholder Confidence 365 Study asked institutional and individual investors whether they would invest in a public company that does not have an IR site. Learn more about investors’ preferences and habits with a copy of our Shareholder Confidence 365 Study.

Study 55

Study Communications Media Retail 55

Shift Communications

JULY 26, 2017

That said, with an average of more than 200,000 news stories reported per day in 2016, content can easily become buried in newsfeeds in a matter of minutes; knowing how to best leverage social media broadcasting tools enables a brand to maximize impact by reaching key stakeholders, first. Justin Finnegan, Account Director.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Beyond PR

OCTOBER 28, 2016

Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder Confidence 365 Study indicate they look up from their Bloomberg Portal once in a while. For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now. About the study.

Mobile 40

Mobile Study Construction Retail 40

Deirdre Breakenridge

SEPTEMBER 26, 2016

Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. ” A.

Publicity 150

Publicity Policies Social Media Study 150

Beyond PR

SEPTEMBER 15, 2016

For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now. About the study. Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors.

Study 40

Study Exercises Energy Retail 40

Beyond PR

SEPTEMBER 30, 2016

Combine this information with the first question in our study, and there is no question about the need to have an IR website to build confidence with Wall Street. For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now. About the study. In 2014, we published an updated study.

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Study Trade Shows Retail Financial 40

Stephen Waddington

SEPTEMBER 16, 2021

The study reports that only 22% of companies successfully execute business transformation projects. The study used financial performance and increased reputation as indicators of success. 128 global companies that have undergone transformation between 2016 and 2020 were analysed as part of the project.

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Internal International Communications Employee 92

Beyond PR

OCTOBER 13, 2016

For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now. About the study. Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors.

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Study Retail Print Survey 40

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016.

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Reputation Government Film Viral 78

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

Beyond PR

DECEMBER 2, 2016

For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now. About the study. Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors.

Study 40

Study Social Media Retail Media 40

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. Health Business Elite , EBSCO host (accessed March 1, 2016). They write: “Facebook’s IPO is a flop.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Doctor Spin

JANUARY 4, 2024

Source: Social Studies of Science 2 Sismondo, S. Social Studies of Science, 47, 3 – 6. Social Studies of Science, 47, 3 – 6. “Post-truth is a societal phenomenon, influenced by the expectation that honesty is the default position, and the public tolerance of inaccurate and undefended allegations in politics.” Nature, 540, 9–9.

eBook 52

eBook Analysis Engineering Social Media 52

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

Infographics 120

Infographics Comparison Retail Study 120

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue.

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Blogging Software B2B Survey 111

ZudePR

FEBRUARY 22, 2016

Other studies say 81 per cent. The sample size of this study was 100,000. The post 8 On-The-Money Social Media Facts Every SME Needs to Know in 2016 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. Which is good for the likes of me. #2: Whatever, it’s high. With Facebook down at just 6.37

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Social Media SEO Media Local 75