Cision

MARCH 1, 2016

SoMe = Facebook, Twitter, YouTube. A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? Working through a PR crisis. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. You get on Twitter and Facebook and learn the latest.

Social Media 59

Social Media Facebook Airlines Web 59

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. How Local News Stations Cover Weather on Facebook. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

Cision

JUNE 8, 2016

The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S. 2016: An Uphill Battle. 2016: An Uphill Battle. Will Governors Ball continue to build a loyal following, locally and nationally, despite new competition? Missing a Yeezy show sure sparks social conversation.

Local 120

Local Reddit Crisis Communications Crisis 120

Deirdre Breakenridge

NOVEMBER 3, 2016

On Tuesday, November 15, 2016, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Buchanan PR

SEPTEMBER 19, 2022

How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. And like many media properties targeting a younger demographic, Cheddar is very active on TikTok, Snapchat, Instagram and Twitter. It’s very active on social media, especially Twitter.

Journalism 52

Journalism Media Financial Local 52

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Twitter: [link]. Twitter: [link]. HDT Twitter: [link].

Meeting 81

Meeting Automotive Media Transportation 81

NewsWhip

JULY 21, 2020

People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. Another partner, NewsGuard, provides the site ratings, with Media Bias/Fact Check ratings used for sites that are not rated by NewsGuard. on February 18.

System 78

System Facebook Twitter Software 78

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 164

Financial Video Consumer Data 164

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

Shift Communications

JULY 26, 2017

Even with a solid crisis PR plan in place, getting the gears going takes time – this is where social media comes into play. Although, be warned – social media is as relentless as it is swift. Social is necessary . Scan social media to see if anyone is talking about it. What’s your first reaction?

Case Study 101

Case Study Crisis Study Crisis Communications 101

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. Why is this important?

Insurance 71

Insurance Insurance Healthcare Technology 71

PRSay

SEPTEMBER 26, 2016

Waking up to the news that the star pitcher on your baseball team and one of the best on the field in Major League Baseball (MLB) died from a horrific boat crash in the middle of the night was something no one expected on the morning of Sunday, September 25 th , 2016. Follow Natalie on Twitter @npmikolich.

Sports 60

Sports Conference Social Media Crisis 60

Cision

JUNE 7, 2016

I joined the Board of BornFree, a philanthropic initiative to eradicate the mother-to-child transmission of HIV by the end of 2016. The biggest change is that our communities have moved from being local to being global at a rapid speed. My favorite social media platform is…Twitter. Images via Pixabay: 1 , 2 , 3.

Groups 120

Groups Industry Technology Communications 120

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. Here are three examples: 1.

Mobile 60

Mobile Survey Marketing B2B 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. To figure out which handles to target when I launch ads on Twitter. For content generation and syndication. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. For instance, follow #APStyleChat on Twitter or Storify to keep your content up-to-date with the style rules many journalists follow. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Wadds Inc.

NOVEMBER 12, 2022

The first thing you need to know about Mastodon is that it’s not Twitter. The hiatus around Twitter has spearheaded a search for alternatives. The failure of Twitter is teaching us important lessons about authentication, data portability, and governance. Twitter isn’t a product. Mastodon launched in 2016.

Twitter 116

Twitter How To Government Media 116

PR in High Definition

MARCH 25, 2019

When my son was three, he very innocently let slip to his teachers, friends and their parents that ‘my Nanny sleeps in Daddy’s bed when Mummy is away’, sending the local parental rumour mill into overdrive. In the age of social media and the 24-hour news cycle, a false rumour or # fakenews can travel a very long way in 14 hours.

Study 48

Study Crisis System Reputation 48

Beyond PR

APRIL 25, 2017

What started as a fact-checking mission to validate information presented by newsmakers, particularly elected officials’ campaign ads, speeches, and debates, has migrated into an organization-wide effort to verify reported or shared news stories that appear to have bad information, according to Eric Carvin, AP’s social media editor.

Facebook 75

Facebook Newspapers Local Consumer 75

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” Obviously the biggest change over the past few years has been the rise of social media. What that means is that traditional media outlets are no longer the gatekeepers. Image via Neil McAllister.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Doctor Spin

APRIL 17, 2023

In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. Baer offers practical strategies for engaging dissatisfied customers across various channels, including social media, review websites, and customer support interactions. Shankman, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 14, 2016

Today’s #Social PR Spotlight shines on Sean Sorita, who became a Social PR Virtuoso in May 2016. Why do you care about Social PR? In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. Who inspires you? Oprah Winfrey.

Insurance 40

Insurance Insurance Course Television 40

Stephen Waddington

MAY 23, 2018

The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. We’ll adapt as we have with social media, content marketing, influencer marketing and PESO. The PRCA Census published in May is even more bullish.

Analysis 60

Analysis Technology Tools Exercises 60

Beyond PR

NOVEMBER 29, 2016

Not odd like the insanely intricate plot, the number of easter eggs that would put your local park district to shame, or anything that hinted at what crazy twist or turn the show will take next. This is not unlike trying to explain PR in 2016. Connect with him on LinkedIn and follow him on Twitter.

Storytelling 40

Storytelling Agency Creativity Twitter 40

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown? He can often be found on Twitter at @peterhimler.

Pitching 43

Pitching Journalism Tools Agency 43

Communications Conversations

MAY 3, 2016

For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). Last summer Brown worked at Heart O’ the Hills Camp for Girls in Texas overseeing social media accounts and recruiting participants for the camp.

Sports 0

Sports Leadership Internal International 0

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. News in 2017 is hyper local. What has been your blogging highlight?

Interviews 35

Interviews Writing Blogging Social Media 35

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. Social Advocacy. Follow her on Twitter at @EllyCates and @PRNPublishing , or connect on LinkedIn. Healthcare and Public Safety.

Energy 40

Energy Healthcare Policies Agriculture 40

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Social media output can also lead to traditional media coverage, like this response by the New York Mets to a prom request from a local student. As well, we build dialogue into Twitter and Facebook client content by featuring contests and quick surveys designed to engender interest.

Consumer 168

Consumer Brand Branding How To 168

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content.

Communications 79

Communications Pinterest Reddit Radio 79

Cision

FEBRUARY 15, 2016

Use your media database to ensure the contacts on your influencer list still cover the topics your conference will explore. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

Waxing UnLyrical

JUNE 8, 2016

I have to say it: Snapchat is the hot NKOTB for social media. Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). Guest Post by Matt LaCasse.

Communications 40

Communications Twitter Advertising Advertising 40