The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Distributed intelligently via social media.

Strategy 149

Strategy SEO B2C Engineering 149

PRSay

OCTOBER 16, 2020

3, Americans will cast their votes for President and for state and local candidates. Share that information through your social media sites and make sure everyone who works for your organization knows where they can go to get their ballot, to drop off their ballot and to register to vote.”.

Communications 202

Communications Nonprofit Employee Local 202

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. I have been teaching the social media class (COMM 333 as it is listed in the course catalog at the University of Louisville) for a few years now.

Social Media 40

Social Media Media Exercises Education 40

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. How Local News Stations Cover Weather on Facebook. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. Author | Media Maven | Cultural Artige.

Twitter 120

Twitter Fashion Television Travel 120

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Vanessa Otero is the founder and CEO of Ad Fontes Media.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

APRIL 25, 2017

What started as a fact-checking mission to validate information presented by newsmakers, particularly elected officials’ campaign ads, speeches, and debates, has migrated into an organization-wide effort to verify reported or shared news stories that appear to have bad information, according to Eric Carvin, AP’s social media editor.

Facebook 303

Facebook Newspapers Local Crisis 303

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. And there is no coming back.

Social Media 59

Social Media Facebook Airlines Web 59

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? Health Business Elite , EBSCO host (accessed March 1, 2016). React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Flack's Revenge

FEBRUARY 6, 2018

But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. January 2018 – Facebook will put more local news in the news feed.

Facebook 120

Facebook Journalism Local Google 120

Cision

JUNE 8, 2016

The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S. 2016: An Uphill Battle. 2016: An Uphill Battle. Will Governors Ball continue to build a loyal following, locally and nationally, despite new competition? Governors Ball 2016 certainly had its highs and lows.

Local 120

Local Reddit Crisis Communications Crisis 120

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. We are also sharing stories in the media and on social media channels, highlighting the positive experiences of patients who are seeking care at our hospitals,” said Carlton.

Communications 192

Communications Crisis System Healthcare 192

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. This involves tracking keywords to monitor conversations that are taking place on social media.

Communications 171

Communications Training Education System 171

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. Social media, digital video, email, and PR that generates earned media all play a role here. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. PR is a primary tool for corporate speech on social issues. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S.

Brand 149

Brand Branding Storytelling B2B 149

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. Along with their local office, Curacao Tourist Board also has overseas offices in The Netherlands, Germany, Brazil, Australia, United States, and Canada.

Tourism 122

Tourism SEO Storytelling Social Media 122

Deirdre Breakenridge

NOVEMBER 3, 2016

On Tuesday, November 15, 2016, at 8:30 p.m. For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? Are you a professional who is willing to give back to the academic community?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Buchanan PR

SEPTEMBER 19, 2022

How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. Founded in 2016, Axios is an American news website that produces “smart, efficient news, worthy of your time, attention, and trust.” It’s very active on social media, especially Twitter.

Journalism 52

Journalism Media Financial Local 52

Reputation Us

NOVEMBER 4, 2016

Our team works collaboratively with the selected nonprofit to provide communications guidance and support via media relations, message development, media training, community outreach, social media, communications training and other related services. We invite all small- and mid-sized Portland nonprofits to apply !

Nonprofit 60

Nonprofit Media Training Training Local 60

The Stalwart Blog

FEBRUARY 9, 2017

Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. The Pew Research Center cited that the average weekday news circulation fell 7 percent in 2016 , the most in six years. Here’s why.

Television 60

Television Local Print System 60

PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. Our research-driven approach revealed where best to communicate with millennials, and social media was a popular platform for this audience. PRSA later awarded the campaign a Silver Anvil in 2018.

Case Study 94

Case Study Guidelines Study Creativity 94

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Finish this sentence: If I am not reporting, I am …. Have a reason.

Meeting 83

Meeting Automotive Media Transportation 83

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find.

Tools 113

Tools Analytics Google Web 113

Shift Communications

JULY 26, 2017

Even with a solid crisis PR plan in place, getting the gears going takes time – this is where social media comes into play. Although, be warned – social media is as relentless as it is swift. Social is necessary . Scan social media to see if anyone is talking about it. What’s your first reaction?

Case Study 101

Case Study Crisis Study Crisis Communications 101

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Apps, social media channels and websites have been switched to providing a local context to government guidance. Practitioners have never been busier.

Government 132

Government Crisis Exercises Retail 132

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking.

Financial 163

Financial Video Consumer Data 163

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. One company that may have escaped the brunt of the cultural shift regarding workplace harassment – at least for the time being – is online lending startup Social Finance, or SoFi.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Shift Communications

FEBRUARY 23, 2017

They also provide great content for repurposing on social media, blogs and elsewhere. For example, goTransverse, a cloud-based monetization engine, did not have a lot of corporate or product news in 2016. Don’t forget about local media! Launching a new initiative that’s poised to impact the local community?

Local 68

Local Mobile Corporate Retail 68

Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. Consumers are spending more and more each year on Halloween, with an increase from $8.4

Film 131

Film Viral YouTube eBook 131

ImPRessions - Crenshaw Communications

JUNE 21, 2017

Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use. For a broad topic like social media in business today, personalize it. The crowd was engaged, and post-event evaluations were positive. But not every success is intuitive.

Conference 178

Conference Groups Examples Exercises 178

PR 20/20

SEPTEMBER 21, 2016

This year, the PR 20/20 team sent four employees, including myself, to the local conference to mingle with the best and brightest in content marketing. Short-form content works when: Messages compete with short attention (social media). Short interruptions let users get back to what they’re doing (paid content).

Content Marketing 40

Content Marketing Marketing B2B Video 40

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116

Corporate Retail Policies Employee 116

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. Here are three examples: 1.

Mobile 60

Mobile Survey Marketing B2B 60

Communications Conversations

DECEMBER 30, 2015

Looking forward to what lies ahead in 2016! Opportunity: Working on a fantastic local influencer event with the Minnesota Pork Board. Four Meet-Ups in, and I’m looking forward to seeing where this goes in 2016. Opportunity: Working with top corporate communicators as part of our local Mastermind Group.

Groups 60

Groups Local Meeting Corporate 60