Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. Joe joined Atlantic Health System in 2016 to help elevate the organization’s social media strategy across all platforms. “Is Read more.

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Twitter System Community Healthcare 281

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together. As independent pros, professional development is vital to keeping our skill sets fresh. Thank you!

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Conference Crisis Community Crisis Communications 40

Deirdre Breakenridge

JULY 7, 2016

” How are Millennials finding work in 2016? ET, the #PRStudChat community gathers on Twitter to discuss the topic of Millennials in the Workforce. Our community will share insights on: Why are graduates having trouble finding work with a future? A follow-up blog post by PR 2.0 On Tuesday, July 19 th at 8:30 p.m.

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Twitter Education Film Community 202

Deirdre Breakenridge

APRIL 30, 2018

A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . The Hispanic community is quickly becoming one of the most important consumer markets. The Hispanic community has many layers including sociopolitical status, generational and cultural gaps, and regional differences between countries.

Marketing 184

Marketing Nonprofit Community Mobile 184

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. Lord Bell went live on the BBC to allege that he had nothing to do with the negotiated contract.

Crisis 64

Crisis Ethics Financial Conference 64

PR in High Definition

OCTOBER 11, 2016

Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. We’ve have been honoured to help with media relations for Byte Night this year, working to raise awareness amongst the technology community, who have long been staunch supporters of the cause.

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Pitching Course Community Technology 48

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. The questions / topics our community of students, professionals, and educators will answer and discuss the night of the 13 th include: How do I know if I’m entrepreneur ready? “Is A follow-up blog post by PR 2.0

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Community Twitter Corporate Groups 150

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Client: Rockport.

Print 60

Print Media Travel Wireless 60

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. Among my new colleagues is Marcel Klebba , the Westminster University graduate that captured industry attention in 2016 thanks to his relentless approach to blogging and networking.

Communications 95

Communications Community Blogging Agency 95

Waxing UnLyrical

JANUARY 4, 2016

I truly hope you all enjoyed your holiday break and are refreshed and ready to jump into 2016. Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. Blog Topics: How to Come up with Blog Post Topic Ideas!

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Blogging Writing Google SEO 40

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Robert Scoble (@Scobleizer) April 14, 2016. He eats a lot of Mac and Cheese.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Flack's Revenge

FEBRUARY 6, 2018

Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead us to connect more with each other.” Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed.

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Facebook Journalism Local Google 120

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

MARCH 11, 2016

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 40

Measurement Meeting Comparison Banking 40

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Stephen Waddington

AUGUST 9, 2017

The PRCA Census in 2016 (opens as a PDF) identified a gap of five percent between the profession and the public, with 91% of practitioners identifying as white. The gap of four or five percent is a deficit of up to 2,500 black, Asian and ethnic minority candidates (BAME) according to Office for National Statistics UK employment data for 2016.

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Publicity Survey Data Agency 122

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? On Tuesday, November 15, 2016, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals.

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Trade Shows Community Social Media Resources 150

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. At the end of the day,” Sailor said, “we want to have a community that we will pass down to the next generation [as] a legacy of freedom.”.

Communications 201

Communications Nonprofit Employee Local 201

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

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Google Digital PR Mobile SEO 259

Stephen Waddington

SEPTEMBER 29, 2017

PRCA data from 2016 suggest nine percent. 83,000 people work in public relations in the UK according to the PRCA 2016 Census. The 2016 National School Census showed that more than one in four school children under 10 years old are from a non-white background. Thanks for stopping by. Please sign-up here.

Publicity 96

Publicity Analysis Data Industry 96

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Thank you This blog post started life as a discussion in the Marketing, media and PR community of practice.

Tools 135

Tools Software Enterprise Measurement 135

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. Communicators need to help researchers adopt some of the components of a PR 2.0

Communications 171

Communications Training Education System 171

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. How to Use Customer Service and Community to Create Killer Content. Gain your audience’s interest by gaining the interest of your industry’s influencers.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Deirdre Breakenridge

NOVEMBER 21, 2018

Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Patagonia Community Board: Credit Ginny Lefler. With mounting debt (the average student in the Class of 2016 has $37,172 in student loans) many graduates need to take whatever employment opportunities are immediately available to them.

Communications 171

Communications Nonprofit Training Study 171

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

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Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 12, 2022

million in 2016. The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. It raised a Series A round of funding for $1.1 That sounds promising.

Software 88

Software Pitching Measurement Enterprise 88

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Community building (27%). Pattern identification and strategy (16%). Strategic planning (42%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

What’s more, media credibility has actually increased over 2016. Like a lit fuse, her post burned through the tech community and exploded into public consciousness. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack.

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Airlines Reputation Journalism Crisis 180

Sword and the Script

JULY 7, 2020

PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Cision “partnered with print suppliers” to provide its customers with “print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and [the] Middle East.”

Technology 122

Technology Publicity Software Print 122

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Early posts on Marketing AI Institute’s blog.

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Case Study Storytelling Study Engineering 42

Flack's Revenge

OCTOBER 18, 2016

Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications. Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area.

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Groups Study Transportation Technology 120

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

PR in High Definition

JULY 28, 2022

SEGA , a worldwide leader in interactive entertainment, is using real-time data to drive community activities, improve player experiences, and offer more personalised interactions. first energy transition progress report , published in April 2022, the company has already cut total emissions by 16% since 2016.

Analytics 62

Analytics Data Energy Sports 62

PR 20/20

SEPTEMBER 29, 2020

At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog. Content creation : Blogging and gated content were built on HubSpot. The Results: From a Pilot Blog to a Global Media Brand.

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Case Study Study Brand Branding 92

Cision

OCTOBER 2, 2015

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ?

Real Estate 120

Real Estate Media Mobile Radio 120

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Articles, blog posts and content picks.

Media 105

Media SEO Analytics Analysis 105