Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Client: Rockport.

Print 60

Print Media Travel Wireless 60

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Community building (27%). Client services (36%). Content creation (34%). Data interpretation (31%).

Marketing 118

Marketing Data B2C Big Data 118

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. Communicators need to help researchers adopt some of the components of a PR 2.0

Communications 171

Communications Training Education System 171

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Google Fred Update.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Beyond PR

AUGUST 31, 2016

An influencer in his own right, Bryan Kramer will cover how to identify an influencer, incentivize them, and work together to build community and create content. You spend a lot of time planning, writing, editing and designing content. How to Use Customer Service and Community to Create Killer Content. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was attracted by FMSC’s need for a solid communication infrastructure. Many times, this backfires.

Publicity 174

Publicity Leadership Corporate Agency 174

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Articles, blog posts and content picks.

Media 108

Media SEO Analytics Analysis 108

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. Five Observations Gained from Starting an Online Community. 3 Tips for Getting Your Online Video Act Together for 2016. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

ISEBOX

MARCH 2, 2017

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Respond to Tweets: When members of your community talk to you, they want a response.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list). Sure video production skills are still in demand in 2016.

Instagram 60

Instagram Analytics Mobile Employee 60

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. We all get to write our own story of how AI will impact us.

Financial 52

Financial Conference Agency Resources 52

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 115

B2B Marketing How To Survey 115

Shift Communications

FEBRUARY 23, 2017

He not only agreed to speak with our client, but wound up writing an entire profile piece dedicated to their partnership with Microsoft. They also provide great content for repurposing on social media, blogs and elsewhere. Launching a new initiative that’s poised to impact the local community? Don’t forget about local media!

Local 68

Local Mobile Corporate Retail 68

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Private Slack community. The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer. The Rate of Change is Accelerating.

Education 52

Education Marketing Conference Agriculture 52

wiredPRworks

JUNE 8, 2016

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. MDRT (Million Dollar Round Table), the Premier Association of Financial Professionals, will be holding their 2016 Annual Meeting June 12 th -15 th in Vancouver. For more information on MDRT’s 2016 Annual Meeting, go to imdrt.org/2016am/index.html.

Insurance 40

Insurance Insurance Financial LinkedIn 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Karen Freberg

DECEMBER 11, 2017

This is not a new term (we saw this come up in 2016 ) , but it continues to grow with each year. How would you categorize your voice and presence in the community? It’s like professional networking – you want to align yourself with others that fit your personal brand and community. Understand your personal brand.

Education 41

Education Energy Community Brand 41

Contently - Strategy

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Take LinkedIn’s ultra-specific purpose as permission to get straight to the point when writing social copy.

Brand 111

Brand Branding LinkedIn Instagram 111

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 4: Get Involved in Communities I’m a runner. But the thing is, in 2016, geography shouldn’t limit you. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

wiredPRworks

JUNE 17, 2016

For more information on Forum Forward 2016 and to register, go to forumforward.org. We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. attendees will learn to leverage social selling and multichannel marketing for associations.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Barokas

JANUARY 19, 2018

On January 11, Mark Zuckerberg, Facebook CEO, shared a post to explain the new initiative: “ Recently we’ve gotten feedback from our community that public content — posts from busine sses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” Start a debate.

Instagram 84

Instagram Facebook How To Travel 84

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Demonstrate/develop excellent writing skills. Demonstrate/develop excellent writing skills. Drafting and editing press releases and articles.

Agency 48

Agency Crisis Management Fashion Social Media 48

Mindful Marketing

JANUARY 31, 2017

Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” The reason?

Journalism 50

Journalism Report Enterprise Interviews 50

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Google Fred Update.

Google 64

Google Digital PR Mobile SEO 64

Shift Communications

MARCH 3, 2016

To kick off SHIFT’s inaugural SHIFTxSW blog series, we chatted with the instrumental Austin-native who set the Live Music Capital of the World on a path to tech domination. First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11.

Interviews 60

Interviews Conference Creativity Community 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you.

Analytics 68

Analytics Report Technology Pitching 68

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. This has become common in the world of entertainment.

Groups 62

Groups Employee Leadership Examples 62

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! She left the agency world in 2016 to work at Be The Match on their communications team. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people. There are three areas of opportunity for PR.

Analysis 60

Analysis Technology Tools Exercises 60

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2:

Writing 84

Writing Google Meeting Airlines 84