Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. You can tap into trending topics to determine the best times to share content. Here are a few suggestions: Look into sequential storytelling through podcasts or a webinar series. Content Strategy is Vital.

Trends 105

Trends How To SEO Google 105

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! To be successful, we need the kind of market dynamism that this trend suggests… More established businesses are also increasingly calling Texas home. I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX! Are you ready?

Hotels 60

Hotels Employee Storytelling Agency 60

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Better understand efficacy.

How To 282

How To Storytelling B2C Measurement 282

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Image by Free-Photos from Pixabay. But what about enterprise tech? Quantum Solace.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Image by Free-Photos from Pixabay. But what about enterprise tech? Quantum Solace.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

Cision

JUNE 2, 2015

According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Turning Data Into Trends. At Relevance, we call this a trends assessment. So how do you know what story to tell?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction. PR grows more in demand. Public relations is HOT right now. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 252

Brand Branding YouTube Social Media 252

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Flipboard – Flipboard ’s magazines have always been helpful for trend/news monitoring and content discovery.

Storytelling 28

Storytelling Tools Resources Instagram 28

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Communications Conversations

JANUARY 22, 2015

SHOW NOTES – January 22, 2015. https://hbr.org/2015/01/your-digital-strategy-shouldnt-be-about-attention. Storytelling in the Age of Social News Consumption”. 25 Disruptive Technology Trends for 2015 – 2016”. Storytelling in the Age of Social News Consumption”.

Strategy 60

Strategy Storytelling Training Trends 60

Cision

APRIL 2, 2015

A photo posted by YETI Coolers (@yeticoolers) on Mar 18, 2015 at 3:13pm PDT. Harnessing UGC’s storytelling power can help build brand trust and ultimately a deeper, emotional connection to the brand. Real-time marketing can also leverage trends. User-Generated Content. It’s powerful because it’s organic.

Airlines 120

Airlines Storytelling Local Travel 120

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

APRIL 1, 2016

In August 2015, there were 50 million ad impressions on Instagram. By December 2015, there were 670 million ad impressions ( MediaPost ). Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. Instagram, along with Snapchat, is growing rapidly.

Instagram 120

Instagram Wikipedia Privacy Policies 120

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Behind The Design , which interviews top hotel designers on the latest trends and innovations. Marriott just had to approach it differently.

Travel 58

Travel Hotels Storytelling Content Marketing 58

NewsWhip

SEPTEMBER 5, 2019

The second spike came the first week of August, when “ugly Halloween sweaters” and Disney’s “grown up Halloween party” started trending. Upcoming trends: ugly Halloween sweaters , Halloween advent calendars , and cashing in on Halloween-themed foods and drinks. Engagements to Halloween content in 2018.

Web 116

Web Data Trends Brand 116

PRSay

JANUARY 28, 2020

At this year’s Grammy Awards, held in the wake of Kobe Bryant’s tragic death, Lizzo used her moment on stage to preach a message of “connectivity” and using music to “reach out,” while Leonardo DiCaprio used his Oscars moment in 2016 to make a statement about climate change months after 2015 was noted as the warmest year on record.

Case Study 169

Case Study Healthcare Film Brand 169

Contently - Strategy

JULY 28, 2021

They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. The content team can take an unbiased, editorial approach that puts the customer first. To use the most dramatic example, think of Red Bull dropping Felix Baumgartner from space.).

SEO 103

SEO Automotive YouTube Video 103

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Conference 40

Conference Small Business Storytelling Journalism 40

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Visual Storytelling Accelerates. Contrary to what I expected, the brands we work with doubled down on events in 2015 as a way to bring offline and online together.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

MARCH 10, 2016

Before 2015, influencers were treated more like journalists. When the average Instagram influencer can drive $100,000 in sales or a Snapchat storyteller can drive millions of viewers, a t-shirt won ’ t cut it. And their organic content drives exponentially larger purchase intent. But I would still have to pay to get to the event.

Instagram 96

Instagram Advertising Advertising Storytelling 96

NewsWhip

JANUARY 27, 2020

But since its first recorded use in 2015, which year actually drew the most criticism? . In 2015, the hashtag #OscarsSoWhite was part of a broader social media movement started by April Reign, who has worked for years to demonstrate how much really needs to be done to increase diversity in the film industry. .

Film 88

Film Media Television Journalism 88

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. If PR firms tracking time and billing along these lines – hours worked vs. hours billed vs. hours realized – I suspect there would be subtle change year-over-year, but dramatic downward trend over a decade. A Trend in Client Service.

Survey 60

Survey System Trends Small Business 60

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation. Future demands smart personalisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. How can I improve my teaching to better train my students?

Education 150

Education Training Course Social Media 150

Solo PR Pro

AUGUST 16, 2016

Jessica stepped out of her comfort zone in December 2015 to create the career and business she has today. Become the Storytelling Hero: Literally! 9 Social Content Trends to Watch in 2017– Arik Hanson, Principal, ACH Communications. Her audience was treated to tips, tricks and tools on how to find more purpose and balance.

Conference 40

Conference Crisis Community Crisis Communications 40

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Steve’s team of storytellers use the four P’s to make a story great.

Storytelling 120

Storytelling Skype Energy Software 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” This emerging trend poses worrisome implications for journalists, PR professionals, and publishers alike.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

MAY 3, 2016

In addition to her excellent academic work, Kathryn serves as vice president of public relations for the USM PRSSA chapter keeping the chapter up to date with information along with sharing on social media current trends in public relations. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

Sports 0

Sports Leadership Internal International 0

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? How can you use the tactics to your advantage and improve your brand’s PR?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Marketwired

FEBRUARY 16, 2016

In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. It’s about reinvention, about telling old stories in new way—it’s anticipating trends, it’s about using unconventionality to deliver conventional messages.

Creativity 100

Creativity Pitching Writing Conference 100