Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Flipboard – Flipboard ’s magazines have always been helpful for trend/news monitoring and content discovery.

Storytelling 28

Storytelling Tools Resources Instagram 28

Contently - Strategy

JULY 28, 2021

They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. The content team can take an unbiased, editorial approach that puts the customer first. To use the most dramatic example, think of Red Bull dropping Felix Baumgartner from space.).

SEO 119

SEO Automotive YouTube Video 119

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Measurement Continues to Evolve. Visual Storytelling Accelerates. What do all of these trends have in common? 365 Day Event Marketing.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. How can I improve my teaching to better train my students?

Education 150

Education Training Course Social Media 150

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? How can you use the tactics to your advantage and improve your brand’s PR?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. It’s a growing trend and it is definitely impacting the practice of PR. We are the storytellers and content marketing should be our domain. SF: There are 15 skills I see as essential in 2015.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. A lot of what is hot right now is going to continue to be the hot thing in marketing and PR; what is going to happen, though, is that the current hot trends are going to continue but with more focus. Also see: PR and Storytelling; Off Script #7: Lou Hoffman.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

MaccaPR

FEBRUARY 23, 2016

Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Now that storytelling has become more of a two-way process, there’s still a lot of room for seasoned counsel and strategic communication.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. Also see PR and Storytelling; Off Script No. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. Podcasts are great for the delivery of credible information and analysis, and storytelling. This trend will impact all publishers. December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52