Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. Everyone wanted to understand the new rules.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Cision

APRIL 1, 2016

In order to generate revenue as a social network, you have to make content more appealing for advertisers. In August 2015, there were 50 million ad impressions on Instagram. By December 2015, there were 670 million ad impressions ( MediaPost ).

Instagram 120

Instagram Wikipedia Privacy Policies 120

Cision

MARCH 10, 2016

Before 2015, influencers were treated more like journalists. Like I said in past articles, influencer relations is a PR function and not an advertising function. The more influencers are used, the more PR can grow and take budgets away from advertising. And their organic content drives exponentially larger purchase intent.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. Visual Storytelling Accelerates. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. 365 Day Event Marketing.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. If PR firms tracking time and billing along these lines – hours worked vs. hours billed vs. hours realized – I suspect there would be subtle change year-over-year, but dramatic downward trend over a decade. A Trend in Client Service.

Survey 60

Survey System Trends Small Business 60

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. — Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

Storytelling 120

Storytelling Skype Energy Software 120

Communications Conversations

MAY 3, 2016

In addition to her excellent academic work, Kathryn serves as vice president of public relations for the USM PRSSA chapter keeping the chapter up to date with information along with sharing on social media current trends in public relations. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. And, then, of course, there’s Amazon.

Marketing 53

Marketing Software eBook Technology 53

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. It’s a growing trend and it is definitely impacting the practice of PR. SF: There are 15 skills I see as essential in 2015.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. A lot of what is hot right now is going to continue to be the hot thing in marketing and PR; what is going to happen, though, is that the current hot trends are going to continue but with more focus. Also see: PR and Storytelling; Off Script #7: Lou Hoffman.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties.

Social Media 93

Social Media Marketing Media Creativity 93

Communications Conversations

MAY 13, 2015

So, without more rambling from me, I give you our next generation of PR Rock Stars–the class of 2015. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Freberg for the PR professors on Twitter list! ). Bigger the better, right? University.

Groups 60

Groups Internal International Conference 60

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Podcasts are great for the delivery of credible information and analysis, and storytelling. This trend will impact all publishers. In the near future, it’s going to be a lot harder to buy or rent data (in the case of advertising).

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52