Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. A premier conference for reporters, bloggers and podcasters, the gathering hosted over 3,000 attendees over four days of sessions. Content is habit.

Media 120

Media Storytelling Content Marketing Journalism 120

Waxing UnLyrical

DECEMBER 14, 2015

Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” What were your favorite WUL guest posts in 2015?

Storytelling 0

Storytelling Video Leadership Writing 0

Ishmael's Corner

JANUARY 18, 2015

Here comes the first grab bag post of 2015. For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. Cal Tech Shows Its Storytelling Side. Storytelling Your Way to a Better Job or a Stronger Startup”. No such luck.

Storytelling 60

Storytelling Brand Branding Data 60

Shift Communications

JANUARY 7, 2015

Let’s start 2015 with a bang! To mark our first ascent, SHIFT will kick-off our 2015 Masters of the New Marcom seminar series with an event on Tuesday, February 3 at The Driskill Hotel in Austin. I’m excited to announce the debut of SHIFT Communications’ fourth office, open for business now, in Austin, TX!

Hotels 60

Hotels Employee Storytelling Agency 60

Mora Communications

SEPTEMBER 24, 2015

Storytelling might not necessarily seem like the most effectual way to promote and market your art work. And yet, truth is, storytelling is the most effective form of marketing, particularly for an artist. The most effective communicators are storytellers. This explains why effective PR is effective storytelling.

Storytelling 45

Storytelling Creativity Study Tools 45

Waxing UnLyrical

MAY 4, 2015

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Importance of storytelling for your organization. Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc. Emergencies never happen at a convenient time, do they?

Community 40

Community Content Marketing Travel Agency 40

Wadds Inc.

OCTOBER 5, 2023

After the 2015 refugee crisis in Europe soured due to fearmongering, Fleming found power in refugees’ individual stories. She aimed to humanise the crisis through first-person storytelling. “Statistics are human beings with the tears wiped off',” she said.

Communications 98

Communications Crisis Social Media Storytelling 98

Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. Then the biggest project was countering Islamophobia and Islamophobic rhetoric. The issues were our clients basically.

Ethics 69

Ethics Storytelling Communications Training 69

Ishmael's Corner

AUGUST 23, 2017

The Art Of Storytelling In Business Communications And Public Relations. Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. The post Revisiting the 10 Symbols of PR Disruption appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 84

Storytelling Industry Communications Publicity 84

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. A 2015 study by PR Newswire found that less than half (42 percent) of all press releases included multimedia elements, and of the top 100 most successful releases, 68 included multimedia assets. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling.

How To 282

How To Storytelling B2C Measurement 282

Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Interactive Storytelling. In fact, storytelling compels users to convert more effectively. Here’s another 2015 trend on the list.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 252

Brand Branding YouTube Social Media 252

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights. Three Really Is The Magic Number.

Conference 40

Conference Community Small Business Storytelling 40

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. where we’ll be sharing more visual storytelling tips, tricks and resources. Here we go! Launching a new product?

Storytelling 28

Storytelling Tools Resources Instagram 28

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Journalism 63

Journalism Storytelling Communications Publicity 63

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Gillette, a P&G brand, even sued them in 2015, citing patent infringements. In just four years, it has used social media, particularly visual storytelling on Instagram, to create a globally-recognized travel lifestyle brand. But there are storytelling opportunities that the incumbents don’t have.

Brand 136

Brand Branding How To Storytelling 136

Stern + Associates

OCTOBER 10, 2023

Finding Meaning in Work to Reclaim Stolen Focus In “Stolen Focus,” Hari, a gifted storyteller, describes his journey around the world, interviewing leading experts on attention and focus – and the surprising explanations he discovered. “I

How To 62

How To Film Interviews Employee 62

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. He describes the expectations set when a company is founded (“12:00 SVT; Birth – No one really cares”) and circles the clock on to Shiny New Toy, Up and Comer, and Industry Disrupter (3 SVT) and beyond.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

PRSay

AUGUST 2, 2019

But that doesn’t mean that the promotion, coverage or storytelling strategies related to display are flavorless. The 2015 display included Ohio State University football coach Urban Meyer months after the school won the 2015 NCAA National Championship. The concept stays the same — it’s a sculpture made of butter.

Storytelling 101

Storytelling Strategy Agency Video 101

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But the focus here is on another schedule that impacts media coverage. It is the one that follows the inexorable march of technology evolution and disruption. Quantum Solace.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

APRIL 1, 2016

In August 2015, there were 50 million ad impressions on Instagram. By December 2015, there were 670 million ad impressions ( MediaPost ). Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. Instagram, along with Snapchat, is growing rapidly.

Instagram 120

Instagram Wikipedia Privacy Policies 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JULY 25, 2015

Remember, Instagram is all about storytelling. A photo posted by nike (@nike) on Jun 24, 2015 at 1:53pm PDT. If you’re a pet adoption center, get your animals in action by posting videos of them interacting with visitors or playing outside. Motivate With Messages. You have to include a description to give your picture background.

Instagram 120

Instagram Storytelling Examples Creativity 120

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. You’re a storyteller. It’s been a buzzword (buzzphrase?) What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doing it.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Communications Conversations

JANUARY 22, 2015

SHOW NOTES – January 22, 2015. https://hbr.org/2015/01/your-digital-strategy-shouldnt-be-about-attention. Storytelling in the Age of Social News Consumption”. 25 Disruptive Technology Trends for 2015 – 2016”. Storytelling in the Age of Social News Consumption”. To Boost PR Results, Look to Paid Channels”.

Strategy 60

Strategy Storytelling Training Trends 60

Shift Communications

DECEMBER 30, 2014

If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. We hope you had a wonderful 2014 en route to an even better 2015. The Bedtime Test of Content Marketing & PR. Looking for a brutally honest test of your content?

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

PR Job Coach

JANUARY 5, 2015

As we enter 2015, the importance of public relations today can not be underestimated. PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization.

Publicity 100

Publicity Enterprise Government Storytelling 100

Cision

APRIL 2, 2015

A photo posted by YETI Coolers (@yeticoolers) on Mar 18, 2015 at 3:13pm PDT. Harnessing UGC’s storytelling power can help build brand trust and ultimately a deeper, emotional connection to the brand. What makes grassroots marketing successful is a compelling story, a unique service and, of course, a loyal following.

Airlines 120

Airlines Storytelling Local Travel 120

Cision

APRIL 7, 2015

A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.” Audrey Huang (@DrAudreyHuang) June 10, 2015.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

JUNE 2, 2015

According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. “We really want to grow this audio form of storytelling,” said Bennefield. Marriott just had to approach it differently.

Travel 58

Travel Hotels Storytelling Content Marketing 58

PR for Anyone

DECEMBER 27, 2023

After acquiring her Tiger Moth in 2015, Amanda encountered setbacks, including significant refurbishments and battling breast cancer while coping with personal loss. Amanda’s storytelling not only paints a vivid picture of her adventure but also highlights the unpredictability and challenges inherent in pursuing ambitious dreams.

Airlines 130

Airlines Transportation Print YouTube 130

Onclusive

MAY 10, 2017

In 2015, the median annual income for a PR specialist was $56,770. So far, there are more than 85 B2B services and platforms that help PR professionals do their jobs better, ranging from visual storytelling apps to tools for trend tracking. As of 2014, public relations professionals filled roughly 240,000 jobs.

Trends 150

Trends Publicity Data-Driven PR Government 150

Communications Conversations

AUGUST 18, 2015

We saw Facebook Zero in 2015. The Next Gen of Wearables/VR Will Significantly Impact Storytelling. it behooves us all to be ready and knowledgeable about how to use the tech as a storytelling tool. Think about the storytelling fodder from the aggregate data these tools are collecting! Instagram Zero in 2016?

Trends 60

Trends Storytelling Instagram Content Marketing 60