Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Immediately, the leadership team bought in. CarMax tackled these challenges by working collaboratively across teams.

SEO 119

SEO Automotive YouTube Video 119

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Flipboard – Flipboard ’s magazines have always been helpful for trend/news monitoring and content discovery.

Storytelling 28

Storytelling Tools Resources Instagram 28

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

Solo PR Pro

AUGUST 16, 2016

Jessica stepped out of her comfort zone in December 2015 to create the career and business she has today. Become the Storytelling Hero: Literally! Lisa Gerber, Founder, Big Leap Creative. 9 Social Content Trends to Watch in 2017– Arik Hanson, Principal, ACH Communications. What’s next?

Conference 40

Conference Crisis Community Crisis Communications 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

MAY 3, 2016

In addition to her excellent academic work, Kathryn serves as vice president of public relations for the USM PRSSA chapter keeping the chapter up to date with information along with sharing on social media current trends in public relations. She manages a staff of 13 individuals and provides the final approval for all creative content.

Sports 0

Sports Leadership Internal International 0

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. You can find all posts that reference Muck Rack here. ” Jered Martin | OnePitch.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ).

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Develop ad copy and creative. Test headlines, landing pages, images and creative. “Can we automate content creation using artificial intelligence? Curate content.

Marketing 53

Marketing Software eBook Technology 53

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 5) Alignment of marketing and customer success.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Podcasts are great for the delivery of credible information and analysis, and storytelling. This trend will impact all publishers. Creative employee communications. Marketing predictions. Efficient marketing execution and measurement.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. What Does the Future of Mass Communications look Like?

Ethics 52

Ethics Communications Print Television 52