Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. Want to see how journalism is changing? Conclusion.

Journalism 120

Journalism Facebook Social Media Consumer 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Monitoring. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Growth of independent journalism. “We

Marketing 214

Marketing Content Marketing Social Media Employee 214

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

APRIL 6, 2021

However, the company did raise $140 million in cash, minus expenses, according to Seeking Alpha. Either way, every PR pro should want to know when their company or client earns a new backlink. Last year the company added a media database and podcast monitoring. million of revenues, improving on 2019’s $10.2 million in sales.”.

Media 106

Media SEO Analytics Analysis 106

Bianchi Biz Blog

APRIL 19, 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. I don’t cover the economy as much as I do companies and issues affecting business. We are primarily focused on stories that affect the consumer. We’re looking for fresh angles on stories that affect the average consumer.

Report 84

Report Meeting Automotive Media 84

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. “I see a few things. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 189

Marketing Content Marketing Data Social Media 189

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. I studied journalism with a few PR courses sprinkled in between at St. billion in 2015. . billion in 2015. .

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. From journalist to PR pro. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

SEPTEMBER 28, 2015

Influencers as an “ecosystem” “The ‘influencer ecosystem’ in business marketing is a specialized group of people for each company, an industry-specific and well-connected few who can reach the purchase decision makers.” ” – Journal of Advertising Research 3. Interaction.”

Marketing 120

Marketing Groups Journalism Social Media 120

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

coli contamination of 2015. More often than not, a threat to a company’s reputation originates inside the organization. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. The post The Top PR Threats To Your Company’s Reputation appeared first on Crenshaw Communications.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

AUGUST 11, 2016

Search Engine Journal. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. Search Engine Watch. DMN Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

MaccaPR

AUGUST 31, 2016

In just three months after its launch, the site skyrocketed to 100,000 page views (more than all of 2015 combined) and helped add over 500 new contacts to Medical Alley’s database. To reach these consumers, StoneArch started by creating a brand color palette to play off of the brand’s optimism and innovation. Image Sources: Mpls/St.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

SEPTEMBER 17, 2015

— Colleen Kelly (@FamilyTravelCK) September 16, 2015. Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics as well as occasional banking and insurance coverage. Great views of #Chicago from #HAROconnects event. Thanks, @Cision ! Send a Scoop.

Pitching 120

Pitching Report Insurance Insurance 120

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

Facebook 167

Facebook Real Estate Analytics Report 167

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” Believe it or not, Twitter has been around for nine years now.

Twitter 75

Twitter Report Journalism Video 75

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. It could help Facebook collect data, eavesdrop on customer service and collect consumer information normally proprietary to the brand based on customer interactions.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. The company was founded in 2002 and I joined just over a year later.

Marketing 50

Marketing Wireless Software Journalism 50

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. Rise of social messaging tools As of 2015, monthly active users for messaging apps surpassed those of the social media users.

Technology 115

Technology Big Data Video Data 115

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. Stick to the essence of the news.

Pitching 43

Pitching Journalism Tools Agency 43

Flatiron Communications

MARCH 4, 2016

He wrote: “But there’s another side to Vice’s pace-setting journalism and dramatic business rise. At times, the company has blurred the lines between reporting and advertising. ” Cost in 2015 for a “Native Advertising” Campaign. Then again, I’m an old-timer, like Messrs.

Advertising 28

Advertising Advertising Journalism Policies 28

Flatiron Communications

JANUARY 14, 2015

On the one hand, companies still crave and handsomely compensate their agencies for stories “placed” in mainstream media outlets. Even the SEC has loosened Reg FD rules to permit publicly traded companies to announce material news through social media. Media companies would essentially be serfs in a kingdom that Facebook owns.”.

Media 28

Media Journalism Social Media Mobile 28

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. These devices have provided the means for consumers to connect to the internet wherever and whenever. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 24, 2015

The CMO Survey Highlights and Insights February 2015 from christinemoorman. B2C services companies saw the greatest shift from 5.8% Moorman told AdWeek : We observe that companies under-utilize the marketing analytics that they’ve requested and have available for decision making. Marketing Budgets to Grow Digital Spend.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 192

Writing Communications Marketing B2B 192

Stuart Bruce

FEBRUARY 11, 2016

At the moment there aren’t too many examples of companies or organisations creating VR experiences and most of them offer little more than novelty value. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app.

Publicity 60

Publicity How To Crisis Communications Crisis 60

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. You must turn down time-consuming commitments. The fact he’s built two $50M businesses, has investments in 150 companies, or that he has his own catchphrases. Great companies start in garages all the time; yours can too. Sign Up Now. #1: I had a fuzz in my head.

Writing 84

Writing Google Meeting Airlines 84

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. Yes, that’s where more and more consumers sate their media appetites these days. Then came CGM (consumer generated media), which accelerated the fragmentation of the media landscape, and created a bigger challenge for comms pros to set tongues-a-wagging.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Stephen Waddington

AUGUST 27, 2018

The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience.

Communications 60

Communications Analysis Web Handbook 60

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52

ZudePR

JUNE 6, 2016

She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. On distraction-fighting habits) Writing my goals in my journal daily. We launched a SaaS business last March 2015 has over 600 customers all over the world and growing. In 2014 we did 13 different conferences; in 2015 we did three.

Writing 114

Writing Social Media SEO Blogging 114

Journalistics

MARCH 24, 2015

This is a hard question to answer in 2015. You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. What’s a digital content strategy? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 96

Privacy Google Advertising Advertising 96