The Proactive Report

JANUARY 5, 2015

Now the consumer has a voice and online reviews are the norm. Consumers are forming opinions faster now than they were 12 to 24 months ago. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). Use a system that automates this process, so that it is not too time-consuming.

Reputation 100

Reputation System Employee Airlines 100

Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Meanwhile, consumers seem to be screaming that they want better customer service! But, it’s also changed how social media marketing is working–in quite a big way.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Cision

AUGUST 21, 2015

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Consumer 120

Consumer Video Customer Service Twitter 120

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Newspapers 71

Newspapers Mobile Media Facebook 71

David PR Group

NOVEMBER 14, 2014

He was very forthcoming, saying that Bacardi sells a product that they don’t have a lot of control over when it is consumed. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. I would love to learn more.

Hotels 71

Hotels Marketing Strategy Advertising 71

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” Mobile search surpassed desktop search eight years ago – in 2015.

B2B 160

B2B Leadership Marketing Software 160

Agility PR Solutions

DECEMBER 7, 2020

percent annualized growth from 2015 to 2020. To add fuel to the fire, many consumers are making their fast-food decisions based on either geographical proximity (can I […]. New data from market researchers at Ibis World mentions three frightening figures: 191,511 fast food restaurant businesses in the U.S. in 2020 experienced -3.9

Brand 106

Brand Branding Data Consumer 106

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Welcome to a new year and a new you, right? Katelyn Davis, SHIFT SF. Zach Burrus.

eBook 60

eBook Creativity Agency Exercises 60

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Phil covers consumer goods, retail, and restaurants for Fortune, focusing on how large companies like Walmart and JCPenney are changing to stay relevant in the industry. . Steven Barr @steven_j_barr .

Retail 245

Retail Twitter Real Estate Trends 245

Ronn Torossian

MAY 17, 2016

Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. Become a Thought Leader in The Digital Space According to a 2015 CEO.com report, 61% of CEOs have no … READ MORE ».

Social Media 150

Social Media Media Employee Consumer 150

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. The drop in Q1 2015 is steeper than normal. Let’s see what changed!

Mobile 60

Mobile Facebook YouTube Video 60

Cision

APRIL 22, 2015

Read her nine principles of journalism and break down complicated issues into manageable pieces so stories are easier to digest by consumers. , the stories, metrics and messages that stick with us are those that are rooted in emotion. Prefer your recap in video format? Best Practices Featured Content Marketing'

Media 120

Media Storytelling Content Marketing Journalism 120

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 40

Mobile Media Newspapers Local 40

PR 20/20

DECEMBER 29, 2014

The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control, while increasing complexity for marketers. It''s marketing strategy season! We want to help simplify and optimize the marketing planning process for your business. Strategy'

Marketing 98

Marketing Mobile Strategy Consumer 98

Melissa Agnes

FEBRUARY 28, 2019

If a negative event is highly emotionally impactful and, if by sharing it the sharer knows that the emotion they’re feeling will relate to others, it is likely to be shared, consumed, related to… shared, consumed, related to and so-forth, increasing its potential for virality. Shareability. Your next steps. Virality is relative.

Viral 179

Viral How To Crisis Management Crisis 179

Agility PR Solutions

OCTOBER 20, 2020

Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Content marketing is the only marketing left.” What he meant is that marketers should only create content that their audience genuinely cares about and wants to consume, rather than place brand messages in front of the general […].

Content Marketing 78

Content Marketing Strategy Marketing Consumer 78

Shift Communications

JULY 12, 2022

Account Manager, Consumer. Much like consumers are practicing “The Pause,” so must brands. Despite costing up to $73 per doll, the brand’s model is well supported, with over 22 million meals provided since September of 2015. By Brittany Joyal, Sr. When we’re young, we learn about the Five W’s: Who, What, When, Where and Why.

Communications 78

Communications Consumer Creativity Brand 78

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. Personas shed light on shoppers’ motivations.

Brand 120

Brand Branding Retail Consumer 120

Cision

OCTOBER 26, 2015

Christopher Penn (@cspenn) October 21, 2015. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one.

B2B 120

B2B Marketing B2C Employee 120

Prohibition

JUNE 28, 2023

These crises can have severe health implications for consumers and can damage the reputation of the brand – meaning they need to be dealt with appropriately and quickly. Product recalls can be costly and result in a loss of consumer trust, making effective crisis management essential.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

Flack's Revenge

NOVEMBER 7, 2016

Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs. Wynzyn – Incentivizes consumers to watch ads – they have some pretty incredible attention and conversion numbers. I list a few below, and also include some of the top tweets related to the event.

Mobile 166

Mobile Big Data Advertising Advertising 166

PR in High Definition

SEPTEMBER 28, 2023

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. Are search engines controlling how we think?

Engineering 62

Engineering SEO Wireless Google 62

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. This places the consumer at the will of editors who decide what to promote as the most important news. Credibility. Ability to Decide What Is Presented.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Mindful Marketing

AUGUST 5, 2023

I have no inside information on Musk’s strategy, but here are a few considerations that may have gone into the surprising decision: 1) Appeal to Gen Z: Overtime, virtually every brand loses followers simply because its core demographic’s wants and needs change as it gets older and those consumers age out of the market.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Deirdre Breakenridge

JANUARY 6, 2015

On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Resolution 1 : I will find new ways to leverage the power of data in 2015. Advice please?

Community 150

Community Education Twitter Financial 150

Deirdre Breakenridge

OCTOBER 22, 2014

The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · Budgets for 2015 are in. · You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. · Your competitor launches a brilliant new social media campaign.

Crisis 312

Crisis Twitter Community Conference 312

Sword and the Script

AUGUST 10, 2021

Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. It even appealed to me as a reader and consumer of news – but not to me as a customer. We were eager to get to the conference center, but there was one big problem: the taxi line was hours long.

B2B 99

B2B Marketing Software Conference 99

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Bill Byrne , Managing Director, Remedy PR .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

Mobile 120

Mobile Financial Retail Technology 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Ripley wrote her insight in 2015. 8 (August 2015): 15. Crisis communication is an important aspect of most PR roles. Pines wrote his in 1985.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JANUARY 29, 2016

News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. Thorsby, what kind of press releases do you prefer to receive?

Real Estate 120

Real Estate Pitching Interviews Meeting 120

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

5W PR

NOVEMBER 20, 2019

billion by 2015. The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media. “IBIS World, a media research firm, says PR spending in 2010 was $9.73 billion and forecasts it will increase to $12.82 billion a year in the U.S.

Advertising 88

Advertising Advertising Television Report 88

5W PR

MARCH 12, 2020

Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options. aims to redefine the relationship consumers have with their health. The Nue Co. The Nue Co.

Apparel 152

Apparel Financial Community Employee 152