Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Consumer 109

Consumer Study Company Survey 109

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Want more insights?

Publicity 195

Publicity Consumer Media Reputation 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Media Brand Branding 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Media Brand Branding 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security. Sustainability.

Consumer 88

Consumer Privacy Study Data 88

Ronn Torossian

MAY 20, 2022

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies. The post Getting Exposure for Israeli Companies appeared first on. Highlighting Strengths Many […]. Highlighting Strengths Many […].

Company 195

Company Consumer Marketing Publicity 195

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Social Media 88

Agility PR Solutions

AUGUST 10, 2020

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG.

Consumer 148

Consumer Data Company Privacy 148

Agility PR Solutions

OCTOBER 30, 2022

Black consumers are more likely than their general market counterparts to have taken an action (positive or negative) as a result of a company’s alignment with sociopolitical issues, reveals a new report from Horowitz Research.

Consumer 78

Consumer Company Study Report 78

Ronn Torossian

MAY 16, 2022

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences.

Strategy 195

Strategy Company Publicity Consumer 195

Ronn Torossian

APRIL 18, 2022

It’s not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features. That’s especially true for Instagram, which is a platform that has drastically changed since it first became popular with consumers.

Instagram 195

Instagram Company Social Media Trends 195

Agility PR Solutions

NOVEMBER 20, 2022

New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data.

Consumer 88

Consumer Data Company Privacy 88

Agility PR Solutions

AUGUST 24, 2021

Modern (largely unexcited) consumers seem to think so. In fact, just a small segment (14 percent) of customers expects to be wowed by brands these days, according to new research from consumer-focused business software firm Freshworks—creating a major opportunity for companies to exceed expectations in delighting their customers. […].

Consumer 152

Consumer Brand Branding Company 152

Ronn Torossian

AUGUST 23, 2022

The industry players now face intense competition from international players, changing consumer preferences and rising raw materials and packaging costs. To stay ahead of the pack, food and beverage companies need to be innovative and create a buzz around their products. The post Why is PR Crucial for Food and Beverage Companies?

Company 195

Company Internal International Consumer 195

Ronn Torossian

FEBRUARY 24, 2022

In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. The post B2B Companies and the Digital Buying Journey appeared first on.

B2B 195

B2B Company B2C Consumer 195

Agility PR Solutions

JUNE 13, 2021

While most Americans have never heard of the term “ESG,” but according to a recent survey from multi-national manufacturing and service companies network SK Group, the majority of U.S. adults say they want to work for a company that places a priority on environmentally sustainable business practices.

Publicity 88

Publicity Consumer Company Survey 88

Agility PR Solutions

JULY 7, 2022

To mark World Refugee Day earlier this month, the Tent Partnership for Refugees—which mobilizes the global business community to improve the lives and livelihoods of more than 36 million refugees who have been forcibly displaced from their home countries—announced that more than 100 major companies have joined its Coalition for Refugees in the U.S.

Consumer 78

Consumer Brand Branding Company 78

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

Agility PR Solutions

AUGUST 4, 2020

Protest is in the air in America, and brands behaving badly are hot targets—according to new research from credit health management firm CompareCards, a substantial percentage of consumers who feel that a company is acting wrongly are willing to express their disapproval by withholding their dollars.

Consumer 158

Consumer Company Brand Branding 158

Agility PR Solutions

APRIL 7, 2020

We’ve seen that today’s young consumers expect a lot from the brands they patronize, such as wanting them to take a stand on the cultural issues they support, and expecting them to be more inclusive and sustainable.

Consumer 114

Consumer Company Publicity Brand 114

Agility PR Solutions

SEPTEMBER 13, 2022

Authenticity is what has always given influencers their power, and it’s what separates them other marketing messaging in the eyes of consumers. But new research from product trust advocates The Desire Company reveals that many consumers today doubt the credibility of […]. The post Are influencers losing power?

Consumer 158

Consumer Social Media Media Marketing 158

Agility PR Solutions

MAY 4, 2023

Many consumers may be reluctant, skeptical and even afraid of AI in their brand and business interactions, but that isn’t stopping companies worldwide from embracing the tech bearhug-style as they see AI as the long-awaited solution to the personalization and CX issues that may be their biggest challenge in the post-pandemic age—and although the path (..)

Consumer 88

Consumer Brand Branding Company 88

Agility PR Solutions

AUGUST 21, 2022

The post Companies and consumers’ digital priorities aren’t aligned: Here are the key issues for brands appeared first on Agility PR Solutions. According to the firm’s inaugural Be Digital survey of […].

Consumer 78

Consumer Brand Branding Company 78

Agility PR Solutions

MAY 29, 2023

Consumer behavior is evolving at lightning speed—at least that’s what the data seems to suggest. Nevertheless, companies are ready to adjust their business strategies to keep up. But let’s face it, brands and businesses are so perplexed by data these days that it’s hard to know what’s really happening.

Consumer 78

Consumer Strategy Data Privacy 78

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Over the summer, Miller High Life ran an online contest for consumers to win a branded patio set with a bar, stools and neon signs.

Privacy 78

Privacy Consumer Company Journalism 78

Agility PR Solutions

SEPTEMBER 6, 2022

The post A shifting power dynamic puts influencers at the center of brand-consumer relationships appeared first on Agility PR Solutions. The firm’s new report, Aligning Marketers and Influencers: Shifting […].

Consumer 173

Consumer Brand Branding Marketing 173

Institute for Public Relations

FEBRUARY 17, 2023

McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. — In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers → .

Consumer 69

Consumer Brand Branding Comparison 69

Agility PR Solutions

MAY 25, 2023

We know that sustainability matters to both businesses and consumers, but has it become less important in today’s economy? New research from convenience retail and petroleum wholesale solutions provider PDI Technologies suggests that, for consumers, it matters even more when it comes to which companies they choose to do business with.

Consumer 78

Consumer Retail Technology Company 78

Agility PR Solutions

MAY 23, 2022

The post How retailers can meet consumer expectations for the metaverse, sustainability, and more appeared first on Agility PR Solutions. The firm’s new […].

Retail 145

Retail Consumer Meeting Software 145

Institute for Public Relations

MAY 19, 2023

Morning Consult analyzed Gen Z’s habits as consumers and researched the generation’s spending habits, preferred brands, platforms, and forms of entertainment. 56% … Continue reading Majority of Gen Z Buys from Companies with Same Social Values → Key findings include: 1.) A study of 2,205 U.S. Key findings include: 1.)

Company 85

Company Consumer Brand Branding 85

Agility PR Solutions

APRIL 18, 2021

The public is developing a vicious appetite for attacking the personal reputations of senior company executives, such as CEOs and company founders, finds new research from specialist public relations agency Transmission Private.

Consumer 78

Consumer Brand Branding Company 78

Agility PR Solutions

SEPTEMBER 26, 2018

PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree. According to the research, more than half of people (55 percent) are likely to research a company and its products if they value the content it produces and […].

Consumer 116

Consumer Company B2B Survey 116

Agility PR Solutions

OCTOBER 20, 2021

According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification.

Consumer 147

Consumer Brand Branding Report 147

Agility PR Solutions

FEBRUARY 13, 2023

Plenty of companies have already started jumping in on the metaverse trend, with Facebook most notably rebranding to “Meta”. Other companies […] The post Consumer brands in the metaverse—here’s how some have tapped in appeared first on Agility PR Solutions.

Consumer 88

Consumer Brand Branding Facebook 88