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Measuring Brand Perception for Companies

Ronn Torossian

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication reputation and consumer behavior. Publication reach and consumer behavior. Research methodology.

Consumer 370
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Top consumer product recruitment experts: Your guide to CPG talent solutions

Agility PR Solutions

The consumer goods industry is undergoing rapid transformation, requiring public relations and marketing professionals to rethink their approach to talent acquisition. The demand for PR and […] The post Top consumer product recruitment experts: Your guide to CPG talent solutions first appeared on Agility PR Solutions.

Consumer 100
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Are B2B SaaS companies engaged in their own version of shrinkflation?

Sword and the Script

SaaS companies have slashed marketing budgets, effectively cutting off communications with customers; and now some are imposing harsh terms to protect margins at the expense of trust There’s an old saying, it’s not the circumstances that matter as much as your response to them. He’s right of course. appeared first on Sword and the Script.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. adults actively seek and follow sustainability issues.

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Consumer Preferences in CPG: How to Leverage Personalization for Growth

5W PR

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

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Great PR campaigns for automotive companies: A look at the best strategies and their impact

Agility PR Solutions

The automotive sector is unique in that it involves high-stakes investments, intense consumer loyalty, and significant environmental and safety concerns.