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A PR guide to building a consumer tech company

Agility PR Solutions

Consumer tech companies tend to start from one groundbreaking tech idea with the potential to revolutionize the consumer market. But getting from what might have just been garage tinkering to a household name requires more than just innovation.

Consumer 105
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Measuring Brand Perception for Companies

Ronn Torossian

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.

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Transforming Consumer Relations in the Financial Industry

Ronn Torossian

Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes.

Financial 195
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Addressing Cybersecurity Concerns With Your Consumer Technology

Ronn Torossian

Consumer technology companies have become a necessary part of daily life. Consumer technology refers to the range of ele͏ctronic devices, software applications, and services designed for personal […] The post Addressing Cybersecurity Concerns With Your Consumer Technology appeared first on.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. adults actively seek and follow sustainability issues.

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The Power of PR in Shaping the Consumer Technology Industry

Ronn Torossian

The consumer technology industry is a dynamic and rapidly evolving landscape, marked by constant innovation, fierce competition, and rapidly changing consumer preferences. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication reputation and consumer behavior. Publication reach and consumer behavior. Research methodology.

Consumer 370