Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. But within public relations, we understand how to engage in two-way communication.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

NOVEMBER 19, 2015

But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . Identify a company spokesperson. . In today’s society, content is quickly consumed and discarded. Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

But a few years ago, the public relations industry – led by the largest multinational agencies – decided that, in order to be competitive in an increasingly integrated marketing universe, we must be winners at Cannes, and we should work to grow the PR category to expand recognition for what we do.

Agency 120

Agency Creativity Advertising Advertising 120

Beyond PR

AUGUST 25, 2016

Today the stock is valued at more than $720 a share up from $300 in December 2015. Bezos himself is the third richest man in the world largely due to selling stock in his own company. Amazon.com serves consumers and AWS serves enterprises that need web based services. So what story did Amazon tell? . Amazon.com serves 1.5

Storytelling 40

Storytelling Brand Branding Wireless 40

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

PRSay

OCTOBER 12, 2016

For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. This influx of data grows exponentially due to the rapid proliferation of mobile devices and the digitization of consumers — generating an incredible 2.5

Big Data 60

Big Data Crisis Communications Data Crisis 60

Stuart Bruce

FEBRUARY 11, 2016

At the moment there aren’t too many examples of companies or organisations creating VR experiences and most of them offer little more than novelty value. But it’s not just consumer PR where VR can play a role. Even in very traditional areas such as public affairs and lobbying VR can play a role.

Publicity 60

Publicity How To Crisis Communications Crisis 60