Shift Communications

FEBRUARY 9, 2015

LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. Even communicators could potentially use the service for pitching, if your media targets tend to be active on LinkedIn. With unemployment nearing all-time lows, how is LinkedIn faring? Are job seekers still using the site? In a word: yes.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Shift Communications

JANUARY 29, 2015

Facebook has released its fourth quarter and calendar year 2014 earnings report. US and Canada growth has been flat since mid-2014. The post State of Social Q4 2014: Facebook is the largest nation on Earth appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. People-Based Marketing.

Facebook 60

Facebook Mobile Analytics Video 60

Deirdre Breakenridge

JUNE 8, 2016

What’s your social media elevator pitch? Sabrina joined HBO as an intern for her department in 2014 and they haven’t been able to get rid of her since. How do you network on social media with recruiters and potential contacts? What strategies can help new grads and young professionals stand out to recruiters on social media?

Social Media 150

Social Media Pitching How To Media 150

Bad Pitch Blog

DECEMBER 31, 2013

This one''s from a sales person and it makes us look forward to 2014. >>> As we look ahead to 2014, we know we offer one of the best ways of handling that THING that always occurs at the end of the year. But let''s evaluate this as an actual pitch. 1) Vague: Our salesperson knows how to structure a pitch.

Pitching 60

Pitching Leadership Measurement Company 60

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I try and imagine friends sitting around a table talking about a story they heard on the radio that made them think of someone that could learn or benefit from the message and ultimately sharing… so I tend to cast a wide range pitch net! Mika: Nail the elevator pitch. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

APRIL 13, 2022

Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists. Sometimes, using stories that have already performed well in the past can work just as well as creating something from scratch.

Company 88

Company Strategy Viral Data 88

Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. I take it a step further, actually scheduling alerts in Outlook that remind me when/where to pitch, so the opportunity isn’t forgotten when I’m juggling a dozen balls in the air. Whooooooooot! It is a lot of work.

Wikipedia 205

Wikipedia Pitching Fashion System 205

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? I began my journalism career in 2014 as an intern at Automotive News. What advice do you have for PR people that want to pitch you? Every good story must have tension, conflict or some sort of ‘a-ha’ factor.

Automotive 77

Automotive Meeting Report Insurance 77

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal. Image credit: Pixabay.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

OCTOBER 3, 2017

Of all social archetypes, Architects most prefer social PR pitches (40 percent of respondents). All of these journalists engage on social and many like social pitches: these may be the best targets for social pitches of any journalist segment. Meet the Hunters. Skeptics may use social media erratically throughout the month.

Social Media 202

Social Media How To Media Journalism 202

Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. Two in five journalists segmented as architects reported openness to receiving social media pitches from PR professionals, although they are ambivalent about the quality of pitches that they receive.

Social Media 247

Social Media How To Media Journalism 247

Cision

OCTOBER 6, 2016

I developed the PESO model in 2014 as a way to highlight the evolution of the work PR practitioners do, and show the interconnection and dependence of the communications activity necessary for a successful digital communications program. Why Owned Media is Key to the Future of PR.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. By Liza Batallones Generative AI is advancing at an incredible pace.

Publicity 52

Publicity Training Data Tools 52

PR Breakfast Club

JULY 31, 2014

So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. Now it’s time to pitch. Now… how do you make the media care?

Pitching 47

Pitching Construction LinkedIn Engineering 47

Bianchi Biz Blog

AUGUST 23, 2021

I bounced around those for about six years while doing my own photo work on the side before finally spotting an internship at The Verge with the reviews team in 2014. What advice do you have for PR people that want to pitch you? When I get pitched something that isn’t even remotely in my beat. Maybe I’m wrong!)

Meeting 98

Meeting Report Transportation Media 98

Cision

MARCH 29, 2016

Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. ” Joe Eichner takes that thought to the next step by considering the audience of a journalist or an influencer, saying that we tend to overgeneralize when pitching messages to these professionals.

Retail 120

Retail Pitching Print Writing 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. ” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned.

How To 242

How To Survey Resources Social Media 242

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Social Awareness.

Trends 105

Trends YouTube Tourism Video 105

Doctor Spin

FEBRUARY 22, 2024

While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions). “Online public relations can enhance visibility and build relationships with the public, promoting organizations and products through dialogic communication.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Rock the Status Quo

SEPTEMBER 9, 2014

PRProChat — Ruth Carter (@rbcarter) September 4, 2014 Many, MANY people who can’t or won’t hire an attorney use Google for legal advice, sleuthing out answers to their questions, sample contracts and more. Lois Martin #121 (@LoisMarketing) September 4, 2014 5. But that’s not true. I purchase royalty-free stock photography.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Rock the Status Quo

SEPTEMBER 22, 2014

Hubspot – 19 Reasons You Should Include Visual Content In Your Marketing Wishpond – 10 Reasons Visual Content Will Dominate 2014 Short but sweet Google+ Post by Randy Milanovic Heidi Cohen – Five Facts Prove Visual Content is a Guaranteed Winner Similar Posts You Might Like: Is Pinterest Right For Your Brand?

Pinterest 202

Pinterest Content Marketing Resources Software 202

OnePitch

APRIL 5, 2022

She’s held numerous roles with the publication since 2014 and prior to that was an investigative reporter for several local news organizations. During the episode, Adrienne starts off by telling us about her role as executive editor, her thoughts on cold pitches, her advice for sources approaching journalists, and more.

Pitching 52

Pitching Interviews YouTube Journalism 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine. With the Tiny Pitch app you’re able to create modern Web news releases on your desktop, or quickly create them in real-time via your smartphone.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. From 2014-2016, its Small Business Big Game campaign was not only a contest for small business owners to win a Super Bowl ad, but a way for it to interact with and celebrate small business owners.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

New sites like Little Things , which launched in September 2014, grew at an exponential rate in 2015 while other sites, like Gigaom , closed their “doors,” only to be acquired and started up again in a new form. The media world today moves at lightning pace. That could mean new publications, job changes, or changes in ownership.

Fashion 149

Fashion Writing Internal International 149

Deirdre Breakenridge

NOVEMBER 16, 2016

The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. Maybe the next time you pitch an exclusive about a new product, you’ll pitch a different publication. How has the space changed since then? It’s become accepted terminology for PR-focused, tech-enabled companies since.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Relationship-building beyond incessant pitching can mean the difference between inclusion in a major story and remaining on the media sidelines. In 2014, the last year with available figures, 40 percent of public company respondents expected their PR/communication budgets to increase over the preceding year.

B2C 120

B2C Measurement Video B2B 120

Bianchi Biz Blog

JANUARY 11, 2021

In 2014, I rode along with a group of passionate EV fans through Europe for two weeks. What advice do you have for PR people that want to pitch you? Make sure that you double-check the name on your pitch. Pretending like they know me when they say, “I read your article on …” at the start of their pitch.

Automotive 55

Automotive Meeting Report Media 55

Critical Mention

OCTOBER 1, 2018

Although press releases are still a tried-and-true PR strategy that makes sense in specific situations, we have four excellent alternatives to cranking out a press release: Start with a simple pitch. A Greentarget study in 2014 found that journalists spend less than one minute reading press releases.

YouTube 63

YouTube Video Pitching Social Media 63

Public Relations Sydney

DECEMBER 7, 2014

Keep on pitching Though December is the busiest month of the year in the lead up to the holiday season, journalists are still looking for good stories, particularly newspapers and news sites. This is an opportunity for you to keep pitching articles and stories to capitalise on the low news period of the holiday season.

eBook 90

eBook Newspapers Social Media Pitching 90

Deirdre Breakenridge

OCTOBER 16, 2014

Fast forward to 2014, data fuels their stories today. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. If journalists are learning about data journalism, then shouldn’t PR people be educated as well?

Big Data 250

Big Data Data Education Internal 250

Shift Communications

JANUARY 28, 2019

What should you be pitching them exactly? A version of this post originally published 9/10/2014, updated 1/28/19. Seek out opportunities to build relationships with reporters or to become regular contributors to a publication (Inc., for example, has ongoing contributors). but also consider trade publications that cover your industry.

How To 89

How To Case Study Conference Web 89

Waxing UnLyrical

JANUARY 13, 2014

Three Reasons to Ditch the Elevator Pitch. Why: Are you still relying on a one-minute elevator pitch? Blogging goals for 2014. How do you plan to step out of your comfort zone in 2014? This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Shift Communications

NOVEMBER 30, 2016

In the public relations industry, the main objective for any agency pitching new business is to become the ‘Agency of Record.’ Since joining SHIFT in 2014, I’ve personally worked on more than a handful of clients who initially opted for short-term, project-based partnerships. DON’T: Be afraid to try something new.

Publicity 60

Publicity Pitching Agency Ethics 60

Ishmael's Corner

SEPTEMBER 16, 2014

From classics like BusinessInsider’s “ Dear PR Lady, Here’s Why I Didn’t Open Any of Your 3 Email Pitches ” to my own “ Why Journalists Get Cranky About PR ,” this genre delivers a never-ending stream of commentary. of its revenue on R&D in the second calendar quarter of 2014. Apple spent just 4.3%

Journalism 145

Journalism Storytelling Financial Pitching 145

Sword and the Script

SEPTEMBER 3, 2016

The author of a newly published book on the rise of activist investors — Barbarians in the Boardroom – he provides this example: “Hedge fund Starboard Value was lampooned on every late-night talk show in September 2014 over its 296-page detailed critique of the restaurant chain Olive Garden and its parent company, Darden. 3) Pitching?

Pitching 62

Pitching Crisis Policies Corporate 62

Sword and the Script

SEPTEMBER 30, 2014

And when it does, or when it is eventually bought by a larger company, you are part of that transaction—a key line in the sales pitch. Jessica Lawlor (@jesslaw) September 28, 2014. My first instinct over the hype was I’ve heard this before – with App.net – which was pitched as an alternative to Twitter. For $40.00

Viral 116

Viral Technology Google Pitching 116