Bianchi Biz Blog

AUGUST 23, 2021

An overwhelming number of the startups I cover have recently gone public by merging with special purpose acquisition companies, or SPACs, so I spend a lot of my time now closely following and writing about that transition. They let me write while I did that, and I’ve been with them ever since. Be as clear and concise as possible.

Meeting 98

Meeting Report Transportation Media 98

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. Empathy for your audience(s). ” 4. Boilerplate. ” How you communicate yourself to the world is important.

Retail 120

Retail Pitching Print Writing 120

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). And you hear journalists complain about this lack of differentiation in how the PR community pitches them. This is by far the most agreeable group to this practice, however.

Social Media 247

Social Media How To Media Journalism 247

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. By Liza Batallones Generative AI is advancing at an incredible pace.

Publicity 52

Publicity Training Data Tools 52

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

New sites like Little Things , which launched in September 2014, grew at an exponential rate in 2015 while other sites, like Gigaom , closed their “doors,” only to be acquired and started up again in a new form. Sharpen writing skills. Solid writing skills never go out of fashion when it comes to media and public relations.

Fashion 149

Fashion Writing Internal International 149

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. That’s a broad request, but it ended up being a lot of fun to track down and write. Any pet peeves with PR people?

Automotive 55

Automotive Meeting Report Media 55

Critical Mention

OCTOBER 1, 2018

Although press releases are still a tried-and-true PR strategy that makes sense in specific situations, we have four excellent alternatives to cranking out a press release: Start with a simple pitch. A Greentarget study in 2014 found that journalists spend less than one minute reading press releases. SCHEDULE A DEMO.

YouTube 63

YouTube Video Pitching Social Media 63

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Write a 2-4 sentence prediction for marketing and PR in 2024.] Audiences know the difference.

Writing 192

Writing Communications Marketing B2B 192

Deirdre Breakenridge

NOVEMBER 16, 2016

The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. Maybe the next time you pitch an exclusive about a new product, you’ll pitch a different publication. How has the space changed since then? It’s become accepted terminology for PR-focused, tech-enabled companies since.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Sword and the Script

SEPTEMBER 3, 2016

Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. Newsjacking may well be an unfortunate term, that describes what solid media relations professionals have done all along: tie pitches to trends. 3) Pitching? Subject Lines Matter.

Pitching 62

Pitching Crisis Policies Corporate 62

Waxing UnLyrical

JANUARY 13, 2014

Three Reasons to Ditch the Elevator Pitch. Why: Are you still relying on a one-minute elevator pitch? Blogging goals for 2014. Why: Like many of us, Sandra Fernandez admits that she is not a big fan of writing out goals or resolutions. How do you plan to step out of your comfort zone in 2014?

Content Marketing 78

Content Marketing Resources Pitching Web 78

prTini

AUGUST 22, 2014

Why You Should Be Reading (and Writing For) Medium. 5 Tips for Perfecting your Pitch. How To Write LinkedIn Messages That Actually Get Read. The 3 Key Ingredients in a Successful Influencer Pitch. 2014 Edition. Cheers and happy reading! . Ferguson Exposes the Fault Lines Between Facebook and Twitter.

Case Study 49

Case Study Retail Resources Twitter 49

Shift Communications

APRIL 1, 2016

It would take your average account team several weeks to pitch a 5,000 person media list. ” In his first field tests, SHIFT asked HAROLD to write press releases and simultaneously draft new works of William Shakespeare based on existing data, which he did superbly. 2014: ZIPR Mobile PR Spokesperson App. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

Solo PR Pro

AUGUST 3, 2021

In 2014 he launched his solo PR business, MDA Corporate Marketing, to get back to what he loves best — working directly with his C-suite and higher education clients and doing a lot of writing. Before I go meet with them, when I'm going to pitch them a piece of business, I know where they stand in the market versus their peers.

Meeting 58

Meeting Agency Corporate Education 58

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Are you a nonprofit?

Community 120

Community Mobile Blogging Publicity 120

Bad Pitch Blog

JANUARY 2, 2015

people who were blown off in 2014 ," business reporter John Crudele turns a dozen pitches into a story and outs the 12 folks that sent them his way. 2) Target the Pitch: Cision provides the following insight on Crudele. He gets very few useful pitches, but welcomes submissions that can match the aggressive tone of his writing.

Pitching 40

Pitching Newspapers Writing Report 40

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today.

Travel 120

Travel Agriculture Tourism Internal 120

Bianchi Biz Blog

JANUARY 24, 2022

I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. They were all very kind to me when I was writing for 605 Magazine and could barely put two interview questions together. Automoblog came along in 2014 and AutoVision News in early 2020. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Automotive Media Technology 78

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. There are many keys to performing as flawlessly under the pressure of crisis situations as you do when you are preparing a release or pitching a story idea. It is all-encompassing, with the job functions endless.

Crisis Communications 140

Crisis Communications Crisis Communications Sports 140

prTini

SEPTEMBER 5, 2014

25 Ways to Tighten Your Writing. It’ll Take a Lot More Work Than You Think. #TBT: Three Can’t-Miss Video Campaigns from Summer 2014. What Your Media Contacts Want You To Know Before You Send Them a Pitch. Cheers and happy reading! . 30 Little-Known Features of the Social Media Sites You Use Every Day. Want to Go Viral?

Media Relations 49

Media Relations Case Study Viral Instagram 49

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Bad Pitch Blog

MARCH 18, 2014

It''s fine to write about it and to publish it in your newsroom. The bad pitch below is NOT even one of those examples. I''m not even going to get into the rest of the reasons this pitch, pushed out by an email marketing platform, sucks. It''s not even a pitch really. It always goes back to asking about why vs. what.

Web 67

Web Mobile Pitching Crisis Communications 67

David PR Group

NOVEMBER 14, 2014

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. While I proffered that 2014 was the year that we needed to crank up our content , the upcoming year should be all about strengthening our marketing channels.

Hotels 71

Hotels Marketing Strategy Advertising 71

Waxing UnLyrical

MARCH 4, 2015

Twist Image, acquired by WPP in mid-2014, is one of North America’s most recognized digital marketing agencies. Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. And when I write, hopefully it’s an engine of revenue.”. So when I speak it’s an engine of revenue.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Barokas

JANUARY 19, 2018

That changed in 2014, when Facebook adjusted its algorithm to only display content it felt was relevant to its users, drastically reducing organic post reach. Sure, less people are likely to write an insightful comment than share their favorite color, but 200 genuine comments are better for your post than 2,000 one-word answers.

Instagram 84

Instagram Facebook How To Travel 84

Mindful Marketing

JULY 15, 2015

The profession itself continues to be one of extreme pressure, having landed once again on CareerCast’s list of the most stressful jobs in America for 2014 – at No. One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes. 6 as reported by Ragan’s PR Daily in January.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. The company pitches this as a way to organize your monitoring results. The company has 4 out of 5 stars, based on 214 reviews on G2 at the time of this writing. Agility PR Solutions is a subsidiary of Innodata Inc. NASDAQ: INOD ).

Tools 83

Tools Comparison Media System 83

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. In 2014, the company was publicly traded on Swedish stock exchange when it was acquired by a subsidiary of another PE firm called GTCR. GTCR and Cision made $2.25

Internal 63

Internal International Data Media 63

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. An assignment in her PR Writing class turned her into an advocate for public policy change. She’s a bright student and a strong leader among her peers.

Sports 0

Sports Leadership Internal International 0

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Take notes (yes, write in your book). One of them was me, Zude PR.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. AI writes the editorial calendars. When asked, “Why?”

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.

Media 120

Media Pitching Trade Shows Infographics 120

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Last year [2014] the Toronto Fringe received almost 700 applications to our lottery!100%

Community 40

Community Print Twitter Creativity 40