Deirdre Breakenridge

NOVEMBER 16, 2016

The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. Maybe the next time you pitch an exclusive about a new product, you’ll pitch a different publication. How has the space changed since then? It’s become accepted terminology for PR-focused, tech-enabled companies since.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Social Awareness.

Trends 105

Trends YouTube Tourism Video 105

Waxing UnLyrical

JANUARY 13, 2014

Three Reasons to Ditch the Elevator Pitch. Why: Are you still relying on a one-minute elevator pitch? Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing.

Content Marketing 78

Content Marketing Resources Pitching Web 78

Sword and the Script

SEPTEMBER 30, 2014

And when it does, or when it is eventually bought by a larger company, you are part of that transaction—a key line in the sales pitch. Jessica Lawlor (@jesslaw) September 28, 2014. My first instinct over the hype was I’ve heard this before – with App.net – which was pitched as an alternative to Twitter. For $40.00

Viral 116

Viral Technology Google Pitching 116

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more!

Community 120

Community Mobile Blogging Publicity 120

prTini

SEPTEMBER 5, 2014

The List: Content Marketers’ Secret Weapon. TBT: Three Can’t-Miss Video Campaigns from Summer 2014. What Your Media Contacts Want You To Know Before You Send Them a Pitch. Brand Anonymity is Dead: Meet Community Manager 2.0. 5 Tools Modern PR Pros Can Use to Maximize ROI. Twitpic Is Shutting Down, Blames Twitter.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Something that’ll convince potential customers to learn more.

B2B 85

B2B Content Marketing Trends Marketing 85

Prohibition

NOVEMBER 10, 2021

Sainsbury’s advert in 2014 was one that tugged on the nations heartstrings and perfectly captured the message the brand was trying to portray, ‘Christmas is for sharing’. Christmas is always a popular time of year when brands release promotional videos to tap into the festive period and showcase their Christmas offering.

Video 62

Video Sports Film Employee 62

Barokas

JANUARY 19, 2018

Here is what you can expect from Facebook and Instagram’s new algorithms and how you can increase your content’s visibility: Facebook. That changed in 2014, when Facebook adjusted its algorithm to only display content it felt was relevant to its users, drastically reducing organic post reach.

Instagram 84

Instagram Facebook How To Travel 84

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Audiences know the difference.

Writing 194

Writing Communications Marketing B2B 194

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 3) September 15, 2014: Visible Technologies. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. And you’ll drastically reduce your time spent pitching for work. #24: It’s Not Our Job to “Own” Them As a PR, if you want to learn how to do SEO, or how to do content marketing, how to do email marketing, or about web strategy, find out who are the experts in their fields.

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B 145

B2B Trends Video Course 145

Cision

OCTOBER 28, 2015

The numbers don’t lie when it comes to visual content in communications. A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Check out the “PR Starter Kit” for pitching tips and more! Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Enlightened Self-Interest: The Pitch Email. I think so. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. Pitching reporters is not the same as it was 10 or even 5 years ago.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Where do you start?

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 19) Movie franchise approach to content marketing outpaces the newsroom model. More content marketers will get frequency right.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 169

Marketing Employee Content Marketing Training 169