Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Why Owned Media is Key to the Future of PR.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Stephen Waddington

JANUARY 10, 2019

That said Twitter is a good place to seek out real-time information on an organisation, brand, market or issue but data should be filtered against your audience profile, and cross referenced against other data sets. An analysis of Ebola related tweets in 2014 shows that its spread could have been predicted.

Twitter 68

Twitter Publicity Measurement Healthcare 68

prTini

DECEMBER 12, 2014

10 PR Stunts That Won 2014. 10 Pinterest Tips for Smart Brands. The Best and Worst Brands on Social Media In 2014. Data Analysis Measures Consumer Emotions When They Buy. The post Best and Worst of 2014 + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. S ign up today !

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. First, we had to understand what we were measuring. She founded ep communications in 2014 after seven years of working for trade associations and think tanks.

Product Launch 40

Product Launch Measurement How To Course 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Even consumer brands need to position themselves and their companies as leaders. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

NewsWhip

OCTOBER 26, 2021

In early 2014, Disney Parks decided to bring some of their analysis work in-house. When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data.

Data 78

Data Social Media Consumer Trends 78

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

David PR Group

JANUARY 14, 2016

We all have emotional connections to brands, whether we care to admit it or not. If you always buy a certain brand of toothpaste, religiously order a call brand at a bar or ritualistically check the same app every day to get your sports scores, then you have an emotional connection of some depth.

Brand 40

Brand Branding Reputation Financial 40

Polaris

SEPTEMBER 18, 2015

According to the article, social analytics company Shareablee found engagement for US brands on Instagram more than doubled in the first quarter of this year versus the same period in 2014. Measurement Metrics for Social Influencer Programs on Instagram. Same goes for Instagram. It’s Not a Perfect Approach.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Communications Conversations

DECEMBER 18, 2014

SHOW NOTES – December 18, 2014. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”. How to measure the quality of your audience”. But, they may not be the trends you probably think of when you consider the onslaught of “prediction” posts we see every time this year.

Trends 104

Trends Social Media Analytics Media 104

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. In 2014, ‘several per week’ was the most popular answer.

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Nearly half (46%) of chief communications officers (CCOs) report to the CEO – up 12% from a survey in 2014 that asked the same question. Value comes from more coverage and measurable results. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. How has the space changed since then? It was subjective.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Great content inspires trust, creates credibility, and builds brand awareness.

Advertising 150

Advertising Advertising Data LinkedIn 150

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive 245

Automotive Resources Strategy Consumer 245

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. It takes hours to do it all manually. Special guest presenter: Sally Falkow (APR). Sally Falkow is a veteran of the PR industry.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. It takes hours to do it all manually. Special guest presenter: Sally Falkow (APR). Sally Falkow is a veteran of the PR industry.

Technology 100

Technology Social Media Media Digital PR 100

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

Publicity 52

Publicity Training Data Tools 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 58

Travel Hotels Storytelling Content Marketing 58

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

AUGUST 10, 2015

By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

ImPRessions - Crenshaw Communications

MARCH 21, 2017

But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emerge from the ashes stronger than ever. There are other important measures to employ at the first signs of negative press as well.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. Underline Audio-Technica’s commitment as the brand of choice for those serious about music.

Hotels 86

Hotels Social Media Fashion Agency 86

Reputation Us

NOVEMBER 3, 2019

Brand is what you say about yourself. In other words, brand is the promise you make; your reputation depends on whether or not you keep that promise. Score and measure your organization’s reputation year-over-year, as well as how you’re doing vs. your competition’s reputation (see our Reputation Audit ).

Reputation 79

Reputation Public Affairs Survey Financial 79

Cision

NOVEMBER 1, 2016

I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. The PESO model involves measuring and analyzing your results. First, I’m flattered you think I’m still young enough to get carded when I buy wine at my neighborhood wine store. That’s so sweet!

How To 120

How To Software Analytics Google 120

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Is there a preference for one or for the other and how does the non-professional vid affect brand? Brand building is big picture type stuff. Why wouldn’t they?

Video 120

Video YouTube Content Marketing Film 120

Waxing UnLyrical

NOVEMBER 3, 2014

Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. PR Measurement Lessons from Election Day. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. How Social Media Impacted the 2014 Indian Elections. The Best Political Ad Ever.

Customer Service 68

Customer Service Social Media Resources Government 68

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why.

Social Media 60

Social Media Strategy Media Survey 60

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. To a large degree it’s a measure of trust.

Reputation 100

Reputation System Employee Airlines 100

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). By 2014 it was obvious that video was the rising star of content marketing. We consider these videos to be mostly top-of-funnel, brand-awareness builders.

Video 153

Video B2B Film Marketing 153

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

MaccaPR

APRIL 2, 2015

Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual. Your brands'' consumers are no different. If you haven’t already, it’s time to claim a place for your brand on Pinterest. What does this mean for your brand?

Social Media 48

Social Media Pinterest Marketing Media 48