How Edmunds measures the quality of earned media

PR Daily

James-Armand explains the goal, strategy and how it measures success below. Talia: Edmunds is not just a well-known brand in the automotive industry, we are also a top media publication, which makes my job of media relations and communications somewhat unique to other consumer brands.

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

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Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID

Agility PR Solutions

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. New research from tech-based research firm Emotive Technologies measures current consumer attitudes to show how companies can navigate the difficult landscape of operating during and after COVID-19. The study measures […]. Public Relations PR measurement

Driving brand performance in disruptive times—measuring and managing winning brands

Agility PR Solutions

Do brands really matter in a world of endless choice, transparent product ratings, and intelligent decision-making assistants? The post Driving brand performance in disruptive times—measuring and managing winning brands appeared first on Agility PR Solutions.

How to measure your crisis messaging

PR Daily

You’ll never know if you aren’t measuring your campaigns. In order to measure sentiment and learn if all your work really is helping to bolster your reputation, you have to carefully select the outputs you watch. Certain measurement rules still apply. The Barcelona Principles are a good place to start when thinking about building your measurement program. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ].

3 approaches to marketing measurement

PR Daily

The good news: Marketers can transform every customer connection into an opportunity for growth by updating measurement strategies, says Karen Sauder, vice president of sales at Google. Sauder offers three recommendations for improving marketing measurement. Many marketers wait for a “perfect” measurement solution that doesn’t exist. Instead, improve measurement with proxy metrics such as store visits or small steps toward major conversions, known as micro-conversions.

How human is your brand? New research explores measuring brand humanity

Agility PR Solutions

Brands have been told they have to “humanize” their communications to demonstrate a certain authenticity that leads to trust and then to loyalty—but that metric has been rather intangible, without any truly measureable attributes. The post How human is your brand?

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3 Ways to Measure Brand Sentiment Effectively

Cision

Every day, people both online and offline are talking about your brand. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. You need to know what people are saying and how they feel about your brand. You need to have something to measure against.

PR measurement: Sentiment analysis explained

The Resolution Blog

Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include […].

How and why you should be measuring reputation in 2020

PR Daily

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. Yet they seldom describe the mechanisms that brand managers can use to benchmark and track reputation.

Integrated PR & Marketing Measurement Begins with Business Goals

Onclusive

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. The struggle is how we approach measurement when, a lot of the time, we’re siloed from ourselves. Integrated content & marketing measurement pyramid.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. The idea of placing a dollar value on abstract drivers like brand attachment, image, trust, and admiration may seem improbable upon first glance. Measuring Corporate Reputation: Perception or Performance? The post How PR Measures Corporate Reputation appeared first on Crenshaw Communications.

Why and how you should measure brand perception

PR Daily

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. So how can companies monitor and understand consumer brand perception when they’re looking at it from inside the box? The basics of brand perception. Monitoring brand perception.

Getting more specific with your PR measurement

PR Daily

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? Chad Latz, chief innovation officer and global president of digital for Burson Cohn & Wolfe, says the new tools available for measuring campaigns change everything. So, what should you measure?

How to Measure Your Brand’s Success on Instagram

Cision

Whether you choose a new-fangled tool or go the old-fashioned spreadsheet route, include these four sets of data in your measurement approach: 1. While you’ll want to keep an eye on your total number of followers, that’s only one piece of the measurement puzzle. Look at the data gathered on engagement per post to determine if your current schedule is working for your brand. Best Practices Featured Instagram Social Media Analytics social media measurement

A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. Surprisingly, MuckRack’s report revealed that more pros reported measurement as a challenge than COVID-19-related issues including losing clients/revenue or placing coverage during this news cycle.

A guide to Brand Awareness: how to measure & increase it

Awario

Brand awareness is a term that’s hard to ignore for newcomer marketers and entrepreneurs. It seems to be everywhere, yet, it’s not that easy to understand and even harder to measure. In this article, we’ll break down the metrics behind brand awareness, and look at how to measure and increase them

How to measure your ‘share of voice’

PR Daily

Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. Business leaders and clients demand quantitative measurements, such as web traffic and click-through rates.

3 Ways Measurement Helps Brands Win Audiences

Cision

Your brand is not the only one targeting your audience. So what should your brand include in its measurement strategy ? Mention volume helps you understand the impact your brand is having on conversations. With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. Don’t limit your tracking to your brand though. Best Practices Featured PR measurement

How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Measurement and PESO. The post How to measure the impact of communications during COVID-19 appeared first on PR Daily.

PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? Does this mean that PR is impossible to measure? Numerous benefits accrue from active PR measurement. How to Measure PR. Before you begin to think about measurement, it's important to outline your key goals. As measurement expert Katie Paine advises, "Be very clear about your goals. Measure your rank in Google regularly.

4 ways to measure brand journalism results

PR Daily

For decades, impressions and advertising value were the staples of PR measurement. Brand journalism , in which businesses discover and create their own news content, can help an organization achieve its PR objectives. This is the single mandate: Put your goals and measurement techniques in place before starting your campaign. Here are four options to consider when assessing results from your brand journalism content: 1. Traditional PR measurement.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Although many companies retain a PR firm to increase awareness, which at its most basic can be measured by volume and tone of coverage, PR can do so much more. Advance legwork can improve the odds of achieving measurable impact.

6 tips for building a compelling digital brand

PR Daily

William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed. The idea of personal branding has been around for quite some time. William Arruda , commonly referred to as the “ father of personal branding ,” has been a champion of the concept since 1997. Back then—before LinkedIn and even Google—personal brands looked a lot different.

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How PR pros can tap Google Analytics for measurement

PR Daily

Debate has long swirled around the measurability of public relations. Given that we live in a digital era when everything is capable of being analyzed, that demand for measurability and accountability has only increased. Rather than get bogged down in philosophical arguments about PR’s role in an organization, let’s take a quick look at some of the ways you can—and should—start measuring PR’s impact from a website traffic perspective. Measurement

How to Measure Your Work With Instagram Influencers

The Resolution Blog

Measure, measure, measure. While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out. Then you can measure the engagement rates?—?both both on organic and on brand collaborations. Maybe, for example, the influencer simply doesn’t put as much effort in with brand work,” he explained.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. A post-COVID era is coming, and brands need to be ready.

5 Problems Brands Come to you to Solve: Metrics

Cision

As PR and comms professionals, what should we help brands measure? Which metrics matter? Comms Best Practices

10 crucial metrics to measure your pitching efforts

PR Daily

Here are the metrics that every PR pro should measure. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. Here are 10 metrics every PR pro should measure: 1. If you don’t measure the pitch volume for each campaign, you’ll be unable to determine other key performance indicators.

3 key metrics for measuring event marketing performance and ROI

Agility PR Solutions

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise. The post 3 key metrics for measuring event marketing performance and ROI appeared first on Agility PR Solutions. Marketing Public Relations measurement

Powered by Amazon, retail ranks high in brand intimacy

Agility PR Solutions

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

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Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace.

Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. The questions for you to answer are which numbers matter and what’s the best way to measure them in relation to your goals? M – Measurable : It’s impossible to determine progress if you have no way of measuring it. Do you want to raise brand awareness?

Divide between social media and real-life brand conversations poses measurement challenges

Agility PR Solutions

The new report, 360° Social Analytics: Going Beyond Social Media to Grow Brands, […]. The post Divide between social media and real-life brand conversations poses measurement challenges appeared first on Agility PR Solutions.

Your 5-Step Plan to Modern PR Measurement

Cision

Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Align your brand’s PR strategy with long-term business objectives by following this five-step plan for modern PR measurement. Every brand is different. Get even more PR measurement tips? It starts by measuring a single campaign. Want to master PR measurement?

Why We Need a New Way to Measure Earned Media

Cision

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. And yet, that’s not a precise measure when it comes to earned media. How Mature Is Your Earned Media Measurement Strategy?

8 metrics to measure the success of a guest post

PR Daily

Here’s what you should measure. So, how can you determine what your guest-contributed articles are actually doing for your brand? The post 8 metrics to measure the success of a guest post appeared first on PR Daily. External Communications Measurement Social Media Websites Writing & EditingYou know that contributed articles are providing a boost, but PR pros must prove their value at every turn.

Bringing PR Measurement Into the Digital Era

Cision

Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together.

Building an Integrated PR & Marketing Measurement Plan

Onclusive

New AirPR Webinar Explores How to Measure True Multi-Channel ROI. And while it’s easy to measure how every separate channel of a campaign performs, integrated marketing requires that you measure how well the different channels work together. The integrated marketing and PR measurement challenge. We now have ever more fragmented teams, such as PR, Marketing, Demand Generation, Brand, Web, Digital, etc.

10 measurement essentials for PR

PR Daily

Measurement has been a bugaboo of the PR industry for years. This doesn’t mean PR is impossible to measure. After all, the more that people are exposed to your brand, the more likely they are to trust you with a purchase. Metrics from earned and social content can pinpoint which sites and social media networks are most effective for your brand, so you can focus your energies and resources on them. Measure your rank in Google regularly.