PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training.

PR Measurement Best Practices – Part 2

Onclusive

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

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Measuring and optimizing your perfect pitch

Onclusive

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. Start with your brand’s unique value proposition.

How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Establish your measurement framework.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

ROI-focused branding strategies to drive measurable results in 2022

Agility PR Solutions

A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. Public Relations branding

Contaminated data in siloed campaign measurement threatens brand ROI

Agility PR Solutions

Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. Marketing Public Relations PR measurement

The most meaningful PR measurements in 2022

PR Daily

Impressions, or the potential reach of your article/post/message, are meaningless if those people don’t actually see your brand–or even better–take action based on your message. So as PR professionals, what can we, and should we, measure? PR measurement in an integrated world.

The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive.

Podcast measurement essentials

PR Daily

Historically, radio has been a tried and true channel for advertisers, so it’s natural that brands would venture into podcasts as they becomes a larger slice of the audio pie. But as more brands jump into the podcast space they’re asking how they measure results and efficiency.

Why you must develop your measurement skills to succeed in PR

PR Daily

Measurement. What we refer to as measurement actually breaks down into three elements: measurement, analysis and evaluation. Meanwhile, there is a growing connection between data science and measurement. Preparing for the future of measurement.

Starting your PR strategy with measurement in mind

Onclusive

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Without measurement, there is no experimentation or innovation.

How to ‘speak CEO’: 3 surprising measurement tips

PR Daily

PR professionals have been looking for a plug-and-play measurement panacea for decades. A ‘silver bullet’ mindset suggests a one-time fix,” says Paine, who presented at PR Daily’s Media Relations & Measurement Conference last week in New York City. “It’s Measurement

How to measure your organizational authenticity

PR Daily

Here’s how to measure your outputs. And for brands, authentic is a lot easier and less stressful than the other options. The problem with invented indexes like these is that they may or may not be appropriate to your market, your audiences, your industry or your particular brand.

Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID

Agility PR Solutions

Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. The study measures […]. Public Relations PR measurement

The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success.

How Data-Driven Measurement Demonstrates Business Value

Onclusive

On a daily basis, we tell our brand’s narratives and successes, but sometimes, we can struggle to tell our own. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. As communications professionals, we’re natural storytellers.

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PR measurement: Sentiment analysis explained

The Resolution Blog

Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook.

Integrated PR & Marketing Measurement Begins with Business Goals

Onclusive

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. The struggle is how we approach measurement when, a lot of the time, we’re siloed from ourselves. Integrated content & marketing measurement pyramid.

6 ways to measure the results of a PR campaign

Agility PR Solutions

Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working? Some of the results of your campaign, such as heightened brand recognition in the general public, are difficult to measure objectively.

3 Ways to Measure Brand Sentiment Effectively

Cision

Every day, people both online and offline are talking about your brand. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. You need to know what people are saying and how they feel about your brand. You need to have something to measure against.

Ketchum’s Nicole Moreo on measuring purpose communications

PR Daily

Brand purpose has become a hot trend for PR and corporate comms as organizations look to appeal to new audiences and compete for top talent. Yet, how do we know if the campaigns brands implement—touted as “purpose driven”—are having the desired impact?

Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Onclusive

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition.

How we should re-imagine what we honor—and measure

PR Daily

When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table. All of which will change what they measure, reward and honor. And, of course, measure. Re-imagine measurement.

PR Measurement: Measuring PR Success Through KPI Evaluations

Prowly

Let’s get one thing clear: your brand’s reputation matters. Without a PR evaluation plan in place to manage your brand’s image, or get the word […]. The post PR Measurement: Measuring PR Success Through KPI Evaluations appeared first on Prowly Magazine.

3 approaches to marketing measurement

PR Daily

The good news: Marketers can transform every customer connection into an opportunity for growth by updating measurement strategies, says Karen Sauder, vice president of sales at Google. Sauder offers three recommendations for improving marketing measurement. Many marketers wait for a “perfect” measurement solution that doesn’t exist. Instead, improve measurement with proxy metrics such as store visits or small steps toward major conversions, known as micro-conversions.

How to measure the trust that today’s audiences require

PR Daily

Katie Paine, a leading authority on comms measurement and publisher of the Measurement Advisor , shared guidance at Ragan’s Media Relations and Measurement Virtual Conference on tracking whether your organization is gaining or losing trust.

5 best tools to measure Share of Voice

Awario

This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors. Simply put, Share of Voice measures your brand awareness and compares it to your competitors

Driving brand performance in disruptive times—measuring and managing winning brands

Agility PR Solutions

Do brands really matter in a world of endless choice, transparent product ratings, and intelligent decision-making assistants? The post Driving brand performance in disruptive times—measuring and managing winning brands appeared first on Agility PR Solutions.

Tips for establishing brand longevity in a modern landscape

Agility PR Solutions

Brand longevity isn’t new—in fact, this measurement of cultural relevance and ongoing consumer engagement is on the rise as brands continue to look for a way to quantify long-term success. Analysis Public Relations branding

Brand 132

How to measure your crisis messaging

PR Daily

You’ll never know if you aren’t measuring your campaigns. In order to measure sentiment and learn if all your work really is helping to bolster your reputation, you have to carefully select the outputs you watch. Certain measurement rules still apply.

6 ways to get the most out of your media measurement tool

PR Daily

PR pros know that media monitoring is essential for capturing earned media and brand mentions, and for real-time awareness of developments during a brand or industry crisis. But its benefits go beyond measurement. Measurement Media Relations

How Edmunds measures the quality of earned media

PR Daily

James-Armand explains the goal, strategy and how it measures success below. Talia: Edmunds is not just a well-known brand in the automotive industry, we are also a top media publication, which makes my job of media relations and communications somewhat unique to other consumer brands.

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings.

How to Measure Your Brand’s Success on Instagram

Cision

Whether you choose a new-fangled tool or go the old-fashioned spreadsheet route, include these four sets of data in your measurement approach: 1. While you’ll want to keep an eye on your total number of followers, that’s only one piece of the measurement puzzle. Look at the data gathered on engagement per post to determine if your current schedule is working for your brand. Best Practices Featured Instagram Social Media Analytics social media measurement

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. The idea of placing a dollar value on abstract drivers like brand attachment, image, trust, and admiration may seem improbable upon first glance. Measuring Corporate Reputation: Perception or Performance? The post How PR Measures Corporate Reputation appeared first on Crenshaw Communications.

3 Ways Measurement Helps Brands Win Audiences

Cision

Your brand is not the only one targeting your audience. So what should your brand include in its measurement strategy ? Mention volume helps you understand the impact your brand is having on conversations. With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. Don’t limit your tracking to your brand though. Best Practices Featured PR measurement

Who PR Measurement Reports Should be Made For

Onclusive

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. Use measurement and metrics as a tool to regularly evaluate and reevaluate reputation, goals, successes, and what didn’t work.

What to Highlight in PR Measurement Analysis and Reports

Onclusive

Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Those may include total coverage across digital, TV, radio, and print coverage, amplification of digital coverage across social media, and brand sentiment.