Ronn Torossian
NOVEMBER 8, 2022
Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.
Onclusive
FEBRUARY 28, 2022
PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training.
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Onclusive
MARCH 24, 2022
PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?
Agility PR Solutions
DECEMBER 23, 2021
A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. Public Relations branding
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Agility PR Solutions
JUNE 23, 2021
Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. Marketing Public Relations PR measurement
PR Daily
SEPTEMBER 29, 2021
As I pondered my metamorphosis, it occurred to me that many folks feel about measurement the way I used to feel about dogs (and yes, how many people feel about cats). Good, relevant, and regular measurement provides that data.
Sword and the Script
NOVEMBER 22, 2022
About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement.
PR Daily
FEBRUARY 22, 2022
Impressions, or the potential reach of your article/post/message, are meaningless if those people don’t actually see your brand–or even better–take action based on your message. So as PR professionals, what can we, and should we, measure? PR measurement in an integrated world.
Onclusive
AUGUST 26, 2021
When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive.
Onclusive
FEBRUARY 10, 2022
This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. Start with your brand’s unique value proposition.
PR Daily
NOVEMBER 17, 2022
Press credibility compared to client brand reputation. But even the most effective press campaign is limited without the other side of the branding coin: effective marketing that repurposes press placements to reach other audiences with variations on the same message.
PR Daily
SEPTEMBER 1, 2022
She presented her scorecard at PR Daily’s Media & Measurement Conference , and it’s worth taking for your own measurement purposes. Likewise, subtract points for things that might harm your brand. VIRTUAL WORKSHOP SERIES: Measurement Certificate Course for Communicators ].
PR Daily
OCTOBER 16, 2020
Historically, radio has been a tried and true channel for advertisers, so it’s natural that brands would venture into podcasts as they becomes a larger slice of the audio pie. But as more brands jump into the podcast space they’re asking how they measure results and efficiency.
PR Daily
NOVEMBER 29, 2022
It can be challenging to understand what measurement tools you need to help guide and show results for your overall communications plan. Measurement can be one of those things that confound you,” TD Bank Vice President and Head of Content and Digital Platforms Chad Mitchell said.
Prowly
MAY 6, 2021
Let’s get one thing clear: your brand’s reputation matters. Without a PR evaluation plan in place to manage your brand’s image, or get the word […]. The post PR Measurement: Measuring PR Success Through KPI Evaluations appeared first on Prowly Magazine.
PR Daily
APRIL 14, 2021
Here’s how to measure your outputs. And for brands, authentic is a lot easier and less stressful than the other options. The problem with invented indexes like these is that they may or may not be appropriate to your market, your audiences, your industry or your particular brand.
Agility PR Solutions
JUNE 24, 2020
Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. The study measures […]. Public Relations PR measurement
5W PR
DECEMBER 8, 2022
Fortunately, there are a few public relations tools and platforms that allow companies to streamline their tasks and operations, while generating insights that will end up helping keep track of metrics and measurements. Brand impact. Branding
PR Daily
JULY 5, 2022
Measurement. What we refer to as measurement actually breaks down into three elements: measurement, analysis and evaluation. Meanwhile, there is a growing connection between data science and measurement. Preparing for the future of measurement.
Agility PR Solutions
OCTOBER 15, 2020
Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working? Some of the results of your campaign, such as heightened brand recognition in the general public, are difficult to measure objectively.
PR Daily
JULY 2, 2019
The good news: Marketers can transform every customer connection into an opportunity for growth by updating measurement strategies, says Karen Sauder, vice president of sales at Google. Sauder offers three recommendations for improving marketing measurement. Many marketers wait for a “perfect” measurement solution that doesn’t exist. Instead, improve measurement with proxy metrics such as store visits or small steps toward major conversions, known as micro-conversions.
Onclusive
MARCH 28, 2022
This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement?
Onclusive
MARCH 28, 2022
This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Without measurement, there is no experimentation or innovation.
PR Daily
JULY 22, 2021
When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table. All of which will change what they measure, reward and honor. And, of course, measure. Re-imagine measurement.
Onclusive
OCTOBER 26, 2017
CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. The struggle is how we approach measurement when, a lot of the time, we’re siloed from ourselves. Integrated content & marketing measurement pyramid.
PR Daily
JUNE 13, 2022
PR professionals have been looking for a plug-and-play measurement panacea for decades. A ‘silver bullet’ mindset suggests a one-time fix,” says Paine, who presented at PR Daily’s Media Relations & Measurement Conference last week in New York City. “It’s Measurement
Onclusive
OCTOBER 27, 2020
Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition.
Cision
AUGUST 1, 2015
Whether you choose a new-fangled tool or go the old-fashioned spreadsheet route, include these four sets of data in your measurement approach: 1. While you’ll want to keep an eye on your total number of followers, that’s only one piece of the measurement puzzle. Look at the data gathered on engagement per post to determine if your current schedule is working for your brand. Best Practices Featured Instagram Social Media Analytics social media measurement
Cision
JULY 7, 2016
Every day, people both online and offline are talking about your brand. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. You need to know what people are saying and how they feel about your brand. You need to have something to measure against.
Onclusive
MARCH 29, 2022
This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand.
NewsWhip
SEPTEMBER 22, 2022
As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . Compare to other brands.
Doctor Spin
MARCH 19, 2023
Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. The fundamental PR challenge for communication measurement activities is to impact the organisation with the designed intent.
PRSay
JULY 1, 2020
We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings.
PR Daily
NOVEMBER 11, 2021
Brand purpose has become a hot trend for PR and corporate comms as organizations look to appeal to new audiences and compete for top talent. Yet, how do we know if the campaigns brands implement—touted as “purpose driven”—are having the desired impact?
PR Daily
MAY 6, 2020
You’ll never know if you aren’t measuring your campaigns. In order to measure sentiment and learn if all your work really is helping to bolster your reputation, you have to carefully select the outputs you watch. Certain measurement rules still apply.
Onclusive
MARCH 4, 2021
On a daily basis, we tell our brand’s narratives and successes, but sometimes, we can struggle to tell our own. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. As communications professionals, we’re natural storytellers.
ImPRessions - Crenshaw Communications
MARCH 20, 2018
A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. The idea of placing a dollar value on abstract drivers like brand attachment, image, trust, and admiration may seem improbable upon first glance. Measuring Corporate Reputation: Perception or Performance? The post How PR Measures Corporate Reputation appeared first on Crenshaw Communications.
PR Daily
SEPTEMBER 21, 2020
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.
PR Daily
SEPTEMBER 15, 2020
James-Armand explains the goal, strategy and how it measures success below. Talia: Edmunds is not just a well-known brand in the automotive industry, we are also a top media publication, which makes my job of media relations and communications somewhat unique to other consumer brands.
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