Shift Communications

DECEMBER 23, 2014

When we examine the new social apps that gained traction in 2014, the trend is toward fragmentation, not consolidation. Furthermore, unlike networks like Twitter and Facebook that allow brands to broadcast to large audiences, the one-on-one nature of these apps makes it difficult for brands to participate at scale.

Comparison 94

Comparison Measurement Engineering Blogging 94

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

Cision

JANUARY 28, 2016

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. But what does brand journalism success look like? McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Polaris

DECEMBER 30, 2014

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Whether you work for a large or small company, this debate is important for your brand. In addition, Nordstrom is the most popular Pinterest brand with 4.4

Pinterest 196

Pinterest Instagram Brand Branding 196

Ishmael's Corner

JANUARY 18, 2015

brand has evolved. As highlighted last year, Team LeBron takes a global approach to branding with particular attention paid to China. Did storytelling really become the buzzword for 2014? Media attention on storytelling didn’t even increase 10 percent from 2013 to 2014. The data suggests no.

Storytelling 60

Storytelling Brand Branding Twitter 60

ImPRessions - Crenshaw Communications

JULY 14, 2017

Is your brand telling its best story? Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post. Oreos: old school brand owns modern marketing.

Brand 136

Brand Branding Storytelling Airlines 136

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. KITKAT (@KITKAT) September 24, 2014.

Brand 159

Brand Branding Comparison Viral 159

Shift Communications

NOVEMBER 19, 2014

Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? Through this initial phase, brands were sort of left on the sidelines. Then slowly brands like Taco Bell began to experiment. Aka this was the jackpot for brands.

Brand 148

Brand Branding Sports B2B 148

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. The fast-food brand is famous for its sassy social media voice, and what’s more, its strategy has won it praise and coverage in mainstream media.

Social Media 136

Social Media Brand Branding Airlines 136

Ronn Torossian

OCTOBER 13, 2014

In October, 2014, Google released its newest Apple iOS app, “Primer.” Brand PR Careers in PR PR PR Careers Ronn Torossian Social Networking / Social Media google primer' ” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer?

Google 339

Google Social Media Blogging Brand 339

Ishmael's Corner

NOVEMBER 30, 2014

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard :” If one believes the FT, brand journalism is ruining Western civilization. Spoiler alert: The tension dissipates.

Storytelling 157

Storytelling Journalism Media Training Video 157

Cision

JUNE 25, 2015

Thieves stole more than 500 million financial records in 2014. Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Social media, though, is a medium where inaccurate, brand-harming information can spread rapidly. That’s one financial record for every 14 people on earth.

Financial 120

Financial Brand Branding Mobile 120

Communications Conversations

JANUARY 28, 2015

A lot of agency folks stay put in 2014–something I didn’t see coming. Regardless, there were a number of moves worth noting in 2014. My take: Another friend making another move in 2014. My take: A former client (and friend), I was sad to see Gabby leave Sleep Number, but happy she found a new home in 2014.

Social Media 60

Social Media Media Airlines Local 60

Cision

APRIL 21, 2015

billion in 2014 , numbers that closely mirror the increase in searches. It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. To what do you attribute the tremendous growth in branded video?

Video 120

Video Brand Branding Trends 120

Cision

FEBRUARY 1, 2016

If you ’ re wondering why you or your brand should use Snapchat, follow the impressions. Eric Hultgren, Marketing Director at MLive, said, “ Brands that don’t get on Snapchat risk being left behind in the conversation economy as Chris Messina coined it. She now works with brands who pay $10,000 or more per Snapchat Story.

Brand 120

Brand Branding Case Study Advertising 120

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

NewsWhip

FEBRUARY 1, 2024

To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report. This shows the power that earned media still retains, especially compared to owned media, which has been distrusted since 2014.

Government 88

Government Survey Technology Ethics 88

Shift Communications

JANUARY 29, 2015

Facebook has released its fourth quarter and calendar year 2014 earnings report. US and Canada growth has been flat since mid-2014. Guide them in developing their professional personal brands. Facebook’s user base is now larger than any nation’s population. 300 million Americans and Canadians are online.

Facebook 60

Facebook Mobile Analytics Video 60

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 111

Brand Branding Instagram Storytelling 111

Reputation Us

APRIL 10, 2017

Well, seemingly impossible considering the most RT’d tweet of all time was Ellen’s famous selfie with Bradley Cooper and a dozen other celebrities at the 2014 Academy Awards. — Ellen DeGeneres (@TheEllenShow) March 3, 2014. All too often, brands play it safe. It was “only” RT’d 3.2 million times. And that’s Ellen!

Brand 92

Brand Branding Social Media Google 92

Onclusive

FEBRUARY 10, 2020

Avast developed Avast Antivirus in 2014. Some of the largest brands in the world leverage the Onclusive platform to attribute and optimize their communications, including Airbnb , 23andMe , Business Wire , and Experian. Onclusive PR Attribution is in no way impacted by the Jumpshot closure.

Media 273

Media Privacy Data Analytics 273

prTini

NOVEMBER 7, 2014

The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. 5 Top Social Media Campaigns of 2014. Lessons for Brands from the Midterm Elections. The post Top Social Campaigns of 2014 + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini.

Pinterest 59

Pinterest Case Study Big Data Infographics 59

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

Ishmael's Corner

OCTOBER 10, 2017

David Stern, who ruled the NBA as commissioner for 30 years before stepping down in 2014, deserves credit for making the long-term commitment to building the NBA’s brand in China. The arrival of Yao Ming certainly spiked interest as did Linsanity — yes I know while Jeremy Lin’s heritage is Taiwanese, he still impacted perception.more.

Brand 63

Brand Branding Storytelling Communications 63

prTini

DECEMBER 12, 2014

10 PR Stunts That Won 2014. 10 Pinterest Tips for Smart Brands. The Best and Worst Brands on Social Media In 2014. The post Best and Worst of 2014 + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. Cheers and happy reading! . Inside Square’s Winning PR Strategy. When is Flu Season?

Pinterest 45

Pinterest Case Study Instagram Twitter 45

NewsWhip

MARCH 15, 2024

In early 2014, Disney Parks decided to bring some of their analysis work in-house. When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data.

Data 78

Data Social Media Consumer Trends 78

Lauri Pehar Borsh

FEBRUARY 13, 2014

By Richard Brownell | PR News Online 02/11/2014. The ability to tell a story is a fundamental skill that all good brand communicators should possess. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Storytelling 83

Storytelling Brand Branding Corporate 83

Deirdre Breakenridge

JULY 24, 2018

What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. Who is the Modern Communicator? All great questions.

Reputation 218

Reputation Skype Industry Conference 218

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Social content has a humanizing effect on a brand, making it and the resulting conversation more authentic.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Communications Conversations

SEPTEMBER 11, 2014

SHOW NOTES – September 11, 2014. “Legal Approvals Are Killing Brand Newsrooms. In this week’s episode of the Talking Points Podcast, Kevin and I talk about some pretty meaty topics including Amber Naslund’s post about social media engagement numbers (which was one of my favorites from last week).

Brand 84

Brand Branding Social Media Study 84

Communications Conversations

NOVEMBER 30, 2018

And, more bloggers are posting long-form content than in 2014. Whereas, in 2014, it was just 808 words. To look at it another way, in 2014, it took the average blogger 2 hours and 24 minutes to write a blog post. In fact, 21% are publishing monthly or less than monthly–up from 13% in 2014.

Corporate 100

Corporate Survey Trends Blogging 100

PRSay

OCTOBER 7, 2018

Turning Airbnb into a global brand. He said that his co-workers at Coca-Cola thought he was crazy for joining the fairly unknown brand. They described their aim for the company not as ambitious but historic — the creation of a super-brand on the level of Coca-Cola in the 1980s, Nike in the 1990s and Apple in the 2000s.

Conference 124

Conference Creativity Internal International 124

PRSay

OCTOBER 21, 2022

From 2006–2014, Taylor Swift released albums on a consistent two-year cycle. Waiting to release your news gives you time to regroup, while also sparking curiosity around what your brand will do next. The lesson: To capture people’s interest, try something unexpected. Take a breath and revisit. Don’t get discouraged; get creative.

Strategy 156

Strategy How To Video Reputation 156

ReimaginePR

MAY 2, 2015

If people have experienced your brand and loved it, they will share. If they have experienced your brand and not loved it, they will share their experiences with others, often in ways you can’t track. I know you want to jump into doing something because it makes you feel better. It’s a being problem. Probably more widely.

Brand 120

Brand Branding Meeting Training 120

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices. engagements.

Instagram 148

Instagram Web Comparison Product Launch 148

Flack's Revenge

FEBRUARY 25, 2020

They both decried PR to build brand and implied that you need to choose between product PR and the former. Udi Ledergor begins the Forbes piece: The Brand-PR Relationship Is Evolving, And The Industry Needs To Adjust with this comment: I’ve hired and worked with more than a handful of public relations agencies over the past 15 years.

Agency 177

Agency Industry Marketing Brand 177

Deirdre Breakenridge

APRIL 30, 2018

According to the Pew Research Center , the Hispanic population reached 55 million in 2014 making the group 17.4 Appealing to things that are important like family values or brand loyalty can help businesses establish relatability to the audience. Additionally, a 2014 Google Consumer Survey found Hispanics are 1.5 population.

Marketing 184

Marketing Nonprofit Community Groups 184