Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 78

Meeting Automotive Media Newspapers 78

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

Comparison 120

Comparison Television Print Social Media 120

The Resolution Blog

AUGUST 11, 2015

Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible. The hard part starts now.

SEO 120

SEO Comparison Handbook Google 120

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

Media Relations 232

Media Relations Marketing Media Fashion 232

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. I was just enjoying the opportunity to write and speak about my experiences. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Cision

MARCH 24, 2016

Yes, traditional PR is still the core of our integrated communication strategy, however we have seen tremendous growth in our digital and social media strategy, as well as our trade strategy. In 2013-2014, we organized a series of 10 consumer events across the country, promoting the South African wine category through food.

Local 120

Local Agency Policies Travel 120

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote.

Community 120

Community Mobile Blogging Publicity 120

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Posted by Microsoft Research on Friday, March 8, 2013. Berger, J., & Milkman, K.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. Of course email and social media have changed the ways and the hours that we are available in this way. Steve Radick of Cramer-Kasselt (2014) writes that the entire customer journey is oftentimes ignored by communication professionals. Conclusion.

Retail 120

Retail Pitching Print Writing 120

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. Holly’s one of those folks who started in marketing right at the beginning of social media. She held many different positions at the Mall of America and left as the senior manager of public relations and social media.

Marketing 60

Marketing Leadership Creativity Internal 60

Ishmael's Corner

AUGUST 24, 2014

Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism.

Leadership 164

Leadership Blogging Storytelling SEO 164

Waxing UnLyrical

MAY 29, 2013

I was a little rusty, as this was my first guest host of a chat in 2013. Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. As always the full #measurePR Transcript, May 14, 2013 is available. Guest Post by Jen Zingsheim.

Analysis 90

Analysis Measurement Tools Meeting 90

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it.

Internal 147

Internal International Tools Software 147

Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013.

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Critical Mention

JUNE 29, 2018

The company also called in some big guns, having Patriots’ tight end Rob Gronkowski, a spokesperson for Tide, record a video for the brand’s social media channels where he talked about the dangers of eating Tide Pods. Consumers erupted in outrage at the ad on social media, criticizing it as racist. We all remember BP.

Crisis 68

Crisis Customer Service Video Financial 68

Cision

SEPTEMBER 1, 2015

For example, here are the results from Cision’s social media listening solution for a search about realtors in a particular geographic area. Increasing visual media content. Anthropologists more or less agree that writing originated through pictures. A 2013 Piqora study found that pins have a half life of 3.5

Measurement 120

Measurement Trends Analytics Data 120

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Ishmael's Corner

JANUARY 27, 2015

Credit to social media guru Steve Farnsworth who captured the debacle as a case study. For a fee, the publication will write stories for companies to distribute on the platforms of their choice. Might Fortune write content for Johnson & Johnson to be published on The Huffington Post? It’s a Bird. That would be rich.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round.

Technology 81

Technology Company Analytics Writing 81

Cision

JUNE 22, 2015

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. It was the Charlie XCX of social media platforms.

Instagram 120

Instagram Fashion Sports Pinterest 120

Mark My Words

MAY 24, 2021

Teigen has been exposed for sending shockingly cruel messages to other women on social media, telling TV personality Courtney Stodden in 2011 to “Go. In 2013, Teigen publicly called “Teen Mom” star Farrah Abraham “a whore.” As you can imagine, last week was wild,” the source said. He was soon given his marching orders. “I

Instagram 60

Instagram Social Media Video Interviews 60

wiredPRworks

NOVEMBER 15, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. at Social Media Week Berlin in 2013.

Strategy 40

Strategy Marketing Social Media Internal 40

Melissa Agnes

APRIL 16, 2014

There must be some motivation to go online and write a review, and oftentimes it is because a person is angry. According to Software Advice ‘s 2013 survey of more than 4,500 U.S. It is important to monitor your online reputation – even if you are not active on social media or other professional networking websites.

Reputation 199

Reputation Privacy Software Insurance 199

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Beyond PR

FEBRUARY 13, 2018

percent in 2013 and exceeding the numbers for both whites and Hispanics. African American participation in social media has been spotlighted in recent years. For example, the highly influential community known as Black Twitter has driven many social and cultural issues and become a national political force.

Television 72

Television Education Groups Community 72

Solo PR Pro

NOVEMBER 15, 2016

The blog is dead, long live social media! Out with social media, in with mobile! Boston: Pearson, 2013. From cave writing to messengers riding on horseback we continue to change how we communicate. The press release is dead! Virtual reality will replace everything! and Bey-Ling Sha.

Communications 40

Communications Newspapers Television Radio 40

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Developing working relationships with clients, media, and other advisers. Promoting news stories both over the phone and in person to relevant media.

Agency 48

Agency Crisis Management Fashion Social Media 48

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Apart from a heightened level of complexity, social media logic is similar to classic media logic.

Social Media 52

Social Media Media eBook Technology 52

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” ” – Emily Bell, writing for CJR. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. Of course, you will be communicating on social media. Make it interesting and fun, and use your best content writing strategies to keep them engaged. And it’s easy today.

Communications 59

Communications Nonprofit Training Community 59

Communications Conversations

SEPTEMBER 18, 2015

” Dave’s business is social media and digital marketing consulting. In fact, Dave’s made 184 posts on LinkedIn since he started writing there in January 2013. It created quite the hub-bub among internet and social media types. Straight up. His company has a corporate blog. In a big way.

Corporate 60

Corporate Blogging LinkedIn Web 60

Waxing UnLyrical

JANUARY 13, 2014

Why: The social media landscape is changing and we have two choices, adapt or perish. Invisible’ in 2013 – outside looking in. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. When Things Matter More than People. Blogging goals for 2014.

Content Marketing 78

Content Marketing Resources Pitching Web 78