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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

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House of Style: Q-and-A With AP Stylebook Editor Paula Froke

PRSay

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. One example of meeting the needs of social media: The guidance we added last year on how to “quote” emoji.

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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek. I didn’t write any of them, and in most cases, my edits were minimal.

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6 Research-Based Insights About Viral Content

Cision

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Posted by Microsoft Research on Friday, March 8, 2013. Journal Of Marketing , 78 (1), 1-19.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Steveology.

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Behind the Headlines with Yvonne Lorie

Cision

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.