PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Melissa Agnes

AUGUST 14, 2014

Since academic research is only based on previous academic research and publications, it is my opinion that much of their research is lacking the timeliness and real-world variables needed to conduct full-scope research and to develop applicable theories. Academia is important and highly respectable.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 In terms of public relations, what benefits do videos provide that text and static images can’t match? Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Eventually, subscriptions were open to the public. Each year, I write a brief reflection on the year’s main events. 2012 Update. The writing is brilliant. While the press could and would cover news, it would be on their deadline and in their voice.

Communications 105

Communications Community Crisis Film 105

Melissa Agnes

OCTOBER 16, 2014

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm? Retrieved 11 August 2012.

Education 270

Education Government Policies Wikipedia 270

PRSay

JANUARY 6, 2021

We even write emails with more thought. James Grunig and Todd Hunt’s “excellence theory” has long told us that, in public relations, listening is as important as speaking. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not.

Communications 198

Communications Viral Fashion Public Affairs 198

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 145

Ethics Public Affairs Journalism Leadership 145

Cision

SEPTEMBER 19, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals).

Social Media 247

Social Media How To Media Journalism 247

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Eventually, subscriptions were open to the public. Each year, I write a brief reflection on the year’s main events. 2012 Update. The writing is brilliant. While the press could and would cover news, it would be on their deadline and in their voice.

Communications 81

Communications Community Crisis Film 81

Bianchi Biz Blog

NOVEMBER 16, 2020

I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig. How long have you been in journalism and how did you get started? They’re both retired now.

Automotive 92

Automotive Meeting Report Media 92

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. Organize before you write. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. I’m the executive editor of FleetOwner magazine and FleetOwner.com. Describe the craziest or most fun story you have written.

Meeting 94

Meeting Transportation Media Sports 94

PR Conversations

OCTOBER 2, 2015

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. But I can only imagine what it is like to be working right now in the VW press office or public relations department. A hubristic sadism, or malignant narcissism.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

Sword and the Script

MAY 11, 2019

The authority of the publication, prominence of the mention, messaging that comes through and the volume of people who actually read it (which is why impressions are so problematic) all have a conclusive impact. Why Content Marketing and Public Relations Need Each Other. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139

The Resolution Blog

JUNE 25, 2015

Splendid Communications worked with Smirnoff on a fantastic PR campaign called 'Smirnoff Nightlife Exchange' from 2010 to 2012. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. Go to Google Trends and find out!

Google 120

Google Analytics SEO Comparison 120

PRSay

NOVEMBER 2, 2017

These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Students write about a current event and critique the assessment. She is a public affairs and media consultant based in Washington, D.C.

Communications 120

Communications Case Study Training Reputation 120

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. From there, she moved to CarVal Investors, a unit of Cargill, before moving over to the mothership and eventually becoming a CCO for one of the biggest public or private companies in the world! Molly is the chief communications and public affairs officer with Shipt.

Marketing 60

Marketing Leadership Creativity Internal 60

Polaris

AUGUST 28, 2014

A rewrite of my May 2012 post entitled “8 critical steps to building your business with speaking engagements.”. I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. Public Relations' So here goes.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Public Affairs (14723891) , 13 (2), 160-171. Berger, J., & Milkman, K. doi:10.1509/jmr.10.0353.

Viral 120

Viral Journalism Advertising Advertising 120

Practical Law Construction

AUGUST 23, 2021

To take Brazil as an example, following in the footsteps of the 2012 London Olympics, the Rio 2016 Olympic Games implemented dispute avoidance and resolution provisions in 35 of the key contracts as part of the Games. The SPDBA applies to all public works contracts with a value ??equal Brazilian New Public Procurement Act.

Construction 52

Construction Government Engineering Trends 52

Waxing UnLyrical

NOVEMBER 27, 2012

The best laid plans go awry sometimes; I had fully intended to write this up before I headed off on vacation for a week—then, I got home and was confronted with pre-hurricane prep work. Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th. Recap of #measurePR on Oct.

Pinterest 79

Pinterest Measurement Analysis Community 79

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds.

Journalism 84

Journalism Print Newspapers Advertising 84

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Producing a letter took time to write, print or copy and mail. Eventually, subscriptions were open to the public. 2012 Update. The writing is brilliant.

Communications 40

Communications Community Crisis Film 40

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks.

Meeting 59

Meeting Automotive Transportation Newspapers 59

MaccaPR

JULY 2, 2014

Wikipedia is a permanent part of our public culture. This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages. The Wikipedia foundation believes employees, supporters and publicity agents (e.g.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

Melissa Agnes

OCTOBER 16, 2014

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm? Retrieved 11 August 2012.

Education 100

Education Government Crisis Management Crisis 100

Cision

JUNE 6, 2016

Of course, Instagram has an interesting challenge because it is exclusively visual content with various degrees of context (writing and hashtags). Twitter did the same thing in 2012, cutting off their API so that they could send users to apps where they could best serve advertising. API Change/Third-Party Tools. New Business Tools.

Instagram 84

Instagram Handbook Mobile Facebook 84

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. Q: If you had the chance to prevent what happened and re-write your story, would you? . Until next time!

Interviews 105

Interviews Ethics Government Internal 105

ISEBOX

APRIL 13, 2016

When you write your content, find an angle that reaches into the target demographics’ human experience. As Finch Sells says in this 2012 article , appeal to one of the 8 areas of a person’s life they’re looking to improve. Talk/Write like a real live human. Want them to write about it? Find an angle. Is it the humor?

Marketing 70

Marketing Pinterest Insurance Insurance 70

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. We are dedicated to providing high quality copywriting/content writing for both humans and search engines.

Writing 88

Writing Google Pitching Small Business 88

Stephen Waddington

JUNE 23, 2019

4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. Extreme views polarise public discourse. I’m taking another week off from writing my letter next week. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81