Waxing UnLyrical

SEPTEMBER 13, 2012

It’s a far more visual experience to check out a person’s influence print. The #MeasurePR chat discussed how this might impact the way stories are developed by newsrooms, and how it could change how PR pros pitch. 21, 2012 is available (just follow that link!). It’s a complex discussion topic, but an important one.

Measurement 73

Measurement Print Analysis Journalism 73

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 65

Marketing Survey Study B2B 65

Waxing UnLyrical

DECEMBER 11, 2013

94 crore (~ $15.1M) in FY 2012 to Rs.300 Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Today, simply getting a news release online is of not much value to Indian clients as opposed to a good spread of print coverage. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today.

Technology 12

Technology Software Company Marketing 12

Bianchi Biz Blog

MAY 17, 2021

I read the fine print in what was given out at the Cummins event that introduced the X15 and then broke the story on the Atkinson Cycle that makes the Efficiency Series of this engine more efficient than earlier versions. My life as a freelancer began in 2012. What advice do you have for PR people that want to pitch you?

Meeting 65

Meeting Automotive Engineering Media 65

Frederik Vincx

DECEMBER 11, 2015

Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Waiting for a client to sign off influencers you pitch. Print it to motivate your team.

How To 60

How To Software System Employee 60

PRSay

MAY 5, 2016

Our strategy development started in 2012 coming out of the London Games; not only were we looking to maximize the immediate post-Games opportunities, but we were also setting the strategy and positioning for 2016 as part of the conversation. Second, only pitch good stories. Currently representing some of the most decorated U.S.

Sports 60

Sports Pitching Print Local 60