PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. It’s a slow build, but when you look at a competitor and feel jealous because they have 100,000 subscribers on their list, it’s because they started in 2012 and kept at it.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

NOVEMBER 26, 2016

The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco. We discussed the content marketing trough of disillusionment back in 2012 , as it relates to a marketing philosophy, however, rather than an emerging technology segment.

Brand 60

Brand Branding Content Marketing Film 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” From there the real conversation began.

Pitching 36

Pitching Transportation Conference Report 36

PRSay

SEPTEMBER 2, 2016

Whether it’s to tweak your pitch. What is one piece of advice you would give to PR pros? Don’t take no for an answer. Just because someone may not like your idea, use it as constructive criticism. Use it as an opportunity. Whether it’s to look at another angle. Whether it’s just to talk to someone else. Maybe that story just isn’t for them.

Sports 68

Sports Education Construction Television 68

Bianchi Biz Blog

AUGUST 7, 2023

I got tired of the newspaper business (or it got tired of me) in 2012 and I was lucky enough to land with CCJ’s parent company Randall Reilly working in trucking – the single greatest and most noble profession in the entire world (no bias at all). What advice do you have for PR people that want to pitch you?

Journalism 79

Journalism Meeting Newspapers Automotive 79

PR Job Coach

NOVEMBER 26, 2020

Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter. It is time to move away from assumptions and explore outside of the norm communicating openly and effectively to get through to the person on the other side of the interview table.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

Communications Conversations

AUGUST 31, 2018

KSTP-TV told me in August of 2012 that they weren’t renewing my contract and they would give me a year to find another job. But, in general, reporters don’t want a product pitch on a press release. At Life Time, I spend a good chunk of time pitching stories to media across the country and Canada. It’s like being on autopilot.

Media 112

Media Journalism Report Video 112

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Rich started PRexamples.com in January 2012. “Those range from conference speaker slots to podcast interviews to thought leadership events.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Raf recently also got interviewed about this in the Wag The Dog Podcast. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Find frustrating tasks.

How To 60

How To Software System Employee 60

Beyond PR

MARCH 21, 2016

This week’s highlights include a new columnist at Cosmpolitan, a new editor-in-chief at The Center for Investigative Reporting, and an interview with a cybersecurity policy journalist from The Hill. Pyle first joined CIR as a senior editor in 2012 and moved up to the role of managing editor in 2014. Want even more media moves?

Media 40

Media Fashion Financial Policies 40