article thumbnail

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

article thumbnail

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

article thumbnail

How to build communities of social media influence

Shift Communications

We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. In old influencer outreach programs, you’d reach out to the biggest individual dots and send them pitches. This is the essential idea behind communities of influence.