article thumbnail

An $8 Billion Lesson in Strategic Decision-Making

PRSay

Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. Now, overnight, billions will be flowing into our local economy via all those stock options and inevitable philanthropy that will result.

Software 141
article thumbnail

Meet the Media: Josh Fisher, Executive Editor or FleetOwner

Bianchi Biz Blog

While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. I started off covering education and other local issues.

Meeting 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

I covered Hurricane Sandy in Connecticut in 2012. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time.

Meeting 59
article thumbnail

Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Are CVBs and other tourism groups pitching you now to come and visit? Every local PBS affiliate has seemingly been doing marketing for it. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” It’s over 300 member stations with local accountability. How is the show promoted?

article thumbnail

Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What is the motive behind this pitch?

Meeting 81
article thumbnail

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

The Hoffman Agency

PR: “What are the chances that you’ll write about this pitch?”. The primary reasons that journalists ignore PR pitches today is the same reason they ignored pitches 25 years ago: The pitch is generic. Pete gave me the OK to share his example of a bad pitch and a good pitch. Let’s start with the bad pitch.

article thumbnail

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

Best days to pitch. Last summer, mobile shopping app Ibotta reached its $100 million milestone, meaning users had received $100 million in cash-back rewards since the app launched in 2012. And that was in just the first few weeks!