The Hoffman Agency

FEBRUARY 28, 2018

PR: “What are the chances that you’ll write about this pitch?”. The primary reasons that journalists ignore PR pitches today is the same reason they ignored pitches 25 years ago: The pitch is generic. Pete gave me the OK to share his example of a bad pitch and a good pitch. Journalist: “Not good”.

Pitching 28

Pitching Media Local Writing 28

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. I enjoy writing. Every business owner needs to know something about search engine optimization.

SEO 100

SEO eBook Google Engineering 100

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. In my role today, the most fun stories I get to write come from test-driving trucks. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. Stick to the keep-it-simple principle.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. What advice do you have for PR people that want to pitch you? I’m the executive editor of FleetOwner magazine and FleetOwner.com.

Meeting 94

Meeting Transportation Media Sports 94

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you? Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81

The Resolution Blog

AUGUST 11, 2015

Every PR knows that creating a great story pitch that a journalist will even give 2 seconds of attention to is tricky enough. Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Page title inclusion remains one of the key on page factors considered by Google.

SEO 120

SEO Comparison Handbook Google 120

PRSay

JANUARY 6, 2021

We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. She wasn’t.

Communications 198

Communications Viral Fashion Public Affairs 198

Cision

MARCH 31, 2017

Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. I think social has forced people who message for a living to raise their game, too — to be smarter about their pitches and more authentic in their language.

Television 120

Television Social Media Sports Travel 120

Bad Pitch Blog

JANUARY 3, 2012

Help The Bad Pitch Blog suck less in 2012. If you want more trending, less trailing and no tired* content in 2012, we need your help. what we want to write about. what we want to write about. It''s All About You We''re knocking the dust off this blog in 2012. And yes it really is all about you.

Trends 41

Trends Pitching Blogging Writing 41

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Ever since then I have made a conscious effort to look up and look around for inspiration. Be curious.

Reputation 48

Reputation Measurement Media Relations Agency 48

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. We are dedicated to providing high quality copywriting/content writing for both humans and search engines.

Writing 88

Writing Google Pitching Small Business 88

Journalistics

JANUARY 24, 2016

These posts represent the types of things you might not want to write about again. I believe the most important skill a media relations professional can have – after being able to write well – is the ability to research and identify the right journalists to pitch a story to. The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

NOVEMBER 26, 2016

Content marketing “requires patience, discipline, and the willingness to withhold the commercial pitch in favor of a focus on delivering content that’s useful and engaging in its own right,” according to Chris Ross. Trust Economy: Summaries to 4 Content Marketing Studies. 2) The Hype and Trough of Content Marketing.

Brand 60

Brand Branding Content Marketing Film 60

Journalistics

JANUARY 24, 2016

These posts represent the types of things you might not want to write about again. I believe the most important skill a media relations professional can have – after being able to write well – is the ability to research and identify the right journalists to pitch a story to. The lowest traffic?

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

MAY 14, 2019

million in venture capital, in four rounds of funding since 2012, according to Crunchbase. At the time of this writing, there are 47 comments on G2 crowd, which was far more than any other review site. Also, please read the Pitches! It’s important for prospects and customers to know the company is venture-backed.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

NOVEMBER 12, 2019

G2 Crowd is a peer-to-peer review site founded in 2012. Founded in 2012, Software Advice provides a service to prospective software buyers. Founded in 2012, GetApp is pitched as a review and comparison site for SaaS products. Funding and financial transaction data are provided by CrunchBase. 1) G2 Crowd | @G2dotcom.

Software 17

Software B2B Marketing Data 17

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. It encompasses recognising and composing musical pitches, tones, and rhythms. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. 7 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012.

Technology 12

Technology Software Company Marketing 12

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 65

Meeting Automotive Engineering Media 65

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write. He hosts a weekly writing podcast too.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Failure demand. Correcting typos?

How To 60

How To Software System Employee 60

Beyond PR

MARCH 21, 2016

Lynch has a wide range of experience in writing about economics and politics and has reported from more than fifty countries. Pyle first joined CIR as a senior editor in 2012 and moved up to the role of managing editor in 2014. Financial Times – Washington Bureau: David J.

Media 40

Media Fashion Financial Policies 40

PRSay

MAY 18, 2016

Communication professionals who choose not to incorporate data into their efforts are willingly giving up the opportunity to understand their audience’s needs, discover new and interesting angles to pitch reporters and prove PR’s true value on the bottom line.

Data 106

Data Meeting Measurement Guidelines 106