ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. What the data shows about marketing in a recession. In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Where does PR fit in?

Comparison 296

Comparison Advertising Advertising Reputation 296

Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. Case in point? PR tech mentions.

SEO 130

SEO Content Marketing Marketing Software 130

Cision

DECEMBER 27, 2017

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. Focus On Your Core Market. Leverage the “Underdog Effect”.

Marketing 180

Marketing Skype Customer Service Brand 180

Sword and the Script

APRIL 18, 2017

The evolution of digital media has facilitated the integration of previously distinct marketing disciplines. Will the professional communicator be subsumed permanently by marketing? Instead, the approach good PR professionals champion is permeating marketing. Why Content Marketing and Public Relations Need Each Other.

Publicity 118

Publicity Marketing Content Marketing Software 118

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Sword and the Script Media can help with B2B marketing, PR and social media. And now onward with this month’s PR Tech Sum. >>>

Reddit 174

Reddit Software B2B Technology 174

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

Measurement 133

Measurement Social Media Blogging Mobile 133

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

Prohibition

JANUARY 31, 2020

In 2010, only those with a ‘celebrity’ status were considered to be influencers. To understand why influencer marketing is so important for brands, it is vital to understand what it actually is. Brand awareness is one of the main reasons why marketers use influencer marketing.

Marketing 62

Marketing Social Media Engineering Instagram 62

Sword and the Script

NOVEMBER 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

Study 64

Study Marketing B2B Apparel 64

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

The Hoyt Organization

NOVEMBER 16, 2023

More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain.

Publicity 100

Publicity Measurement Privacy Guidelines 100

5W PR

AUGUST 1, 2019

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. Still, the rejection of AVEs is problematic for three reasons: user experience, buyer experience, and the free market.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Stephen Waddington

FEBRUARY 19, 2020

Our goal is to disrupt the market for male underwear and become a global brand within three years. About the market There are 20 million men in the UK. Skidz estimates that men change their underwear every two to three days, making the market approximately 60 million pairs of pants per year. Limited data is available.

Pitching 102

Pitching Instagram Agency YouTube 102

PRSay

FEBRUARY 16, 2021

Consider what your followed advice would do to the market or to society at large. By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts.

Communications 157

Communications Ethics Leadership Reputation 157

PR for Anyone

SEPTEMBER 8, 2022

I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. You’ve landed in the media. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

Deirdre Breakenridge

MAY 1, 2017

Stephanie Abrams Cartin is the Co-CEO of Socialfly, a New York City-based Social Media Marketing & Influencer Agency. While helping friends launch entrepreneurial endeavors, she recognized the tremendous positive impact social media could have on a business’ sales and marketing efforts.

Video 283

Video Facebook Social Media Creativity 283

Karen Freberg

JUNE 6, 2022

I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!). NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. Way to go, Integrate Team!

Conference 72

Conference Construction Travel Meeting 72

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 151

Trends Nonprofit Consumer Newspapers 151

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Mindful Marketing

MAY 8, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering. Learn more about the Mindful Matrix.

Government 87

Government Ethics Exercises Construction 87

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. Last year, she was promoted to Senior Vice President, and continues to lead Abel to greater levels of success.

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

Doctor Spin

JANUARY 16, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91 to $3.97) per share.

Ethics 223

Ethics Automotive Technology Conference 223

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. I believe this is due to a lack of diversity on marketing and PR teams. It’s great to see brands embracing the culture of others.

Analytics 227

Analytics Measurement Pitching Travel 227

Communications Conversations

JANUARY 8, 2016

What I’d like to talk about today is how the psychology of user behavior has changed on Twitter–and more importantly, how that impacts us as marketers. To level set, think back to 2010 for a second. At least not nearly as frequently as they did in 2010. And then some. People were actually talking on Twitter.

Twitter 60

Twitter Customer Service Measurement Brand 60

Mark My Words

APRIL 2, 2015

5 years ago he was, according to The Sunday Times, “more popular than Churchill” and the other was cleaning fish guts off the floor of Billingsgate Market. The fact that 2010 actually marked a resurgence in the 18-24 vote (aka the Y vote) has been largely ignored. It was through social media that much of the 2010 campaign was filtered.

Television 60

Television Survey Social Media Government 60

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). The announcement seemed to me more of a vision statement than a technology product release.

Technology 122

Technology Publicity Software Print 122

The Resolution Blog

MARCH 8, 2019

Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurate or ethical way to put a monetary value on press coverage. You’re also given an indication of what the current market value is to buy visibility against those words.

Measurement 120

Measurement Advertising Advertising Google 120

PR 20/20

SEPTEMBER 25, 2014

It can be seen in the exponential growth of HubSpot’s ( @HubSpot ) annual conference, with attendance nearly doubling every year since 2010. More than 10,000 marketers, sales professionals, agency owners, developers, entrepreneurs and students gathered in Boston for the four-day event called INBOUND.

Conference 72

Conference Technology Agency Industry 72

Shift Communications

MAY 11, 2017

Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. They’ve focused their efforts on North America and the EU markets as a result, excluding other markets as focuses for now.

Advertising 97

Advertising Advertising Facebook Social Media 97

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures. Please join us at 630pm, BST.

Web 68

Web Energy Reputation Community 68

5W PR

NOVEMBER 20, 2019

The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. IBIS World, a media research firm, says PR spending in 2010 was $9.73 The reality, in fact, is that there’s a big difference between them. billion by 2015.

Advertising 88

Advertising Advertising Television Report 88

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. First, go back to 2010. Namely, how we’ve gone from “Town Square” to “Family room” ( read the full post for his explanation ). But, recently, I’ve noticed a shift.

Viral 98

Viral Community Reddit Facebook 98

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

PRSay

MAY 7, 2021

In 2010, as a student, I was elected to serve as the vice president of career services on the PRSSA National Committee. Thornburg, APR, is the global director of public relations for Sojern, a travel marketing technology company. Applications are due May 25. Find details here. Except, then, we called it “internships and jobs.”)

Education 96

Education Technology Policies Leadership 96

5W PR

JULY 6, 2019

If people don’t like your brand, you might just need a simple logo change and adjustment of your marketing strategy. Ten years ago, your brand may have been the freshest face on the market; if you haven’t done much with it since chances are your brand is ready for a facelift. Your Branding is Outdated.

Television 60

Television Travel Consumer Brand 60

MaccaPR

JUNE 16, 2016

Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. The Promise of Vertical Social Networks for Marketers. Doximity: An Overview for Marketers. Top Doximity Benefits for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48