Landis PR

OCTOBER 31, 2022

In 2020, we celebrated Landis’s 30 th anniversary by donating $300 to nonprofits that are part of our team’s communities and support causes close to their hearts. The organization’s Climate Disaster Fund is a $1 billion commitment over the next decade to support communities impacted by the climate crisis.

Nonprofit 98

Nonprofit Local Community Small Business 98

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures.

Web 68

Web Energy Reputation Community 68

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91 to $3.97) per share.

Ethics 261

Ethics Automotive Technology Conference 261

Stephen Waddington

FEBRUARY 19, 2020

Our goal is to disrupt the market for male underwear and become a global brand within three years. About the market There are 20 million men in the UK. Skidz estimates that men change their underwear every two to three days, making the market approximately 60 million pairs of pants per year. Limited data is available.

Pitching 102

Pitching Instagram Agency YouTube 102

Karen Freberg

JUNE 6, 2022

I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!). NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. Way to go, Integrate Team!

Conference 72

Conference Construction Travel Meeting 72

PRSay

MAY 7, 2021

In 2010, as a student, I was elected to serve as the vice president of career services on the PRSSA National Committee. The Board should reflect the community it represents and advocate for the professionals that comprise it. Thornburg, APR, is the global director of public relations for Sojern, a travel marketing technology company.

Education 122

Education Technology Policies Leadership 122

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). The announcement seemed to me more of a vision statement than a technology product release.

Technology 123

Technology Publicity Software Print 123

Shift Communications

MAY 11, 2017

Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. They’ve focused their efforts on North America and the EU markets as a result, excluding other markets as focuses for now.

Advertising 97

Advertising Advertising Facebook Social Media 97

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) This is a pretty big moment. Like I said, Ryan started the blog in 2003.

Blogging 78

Blogging Agency Community Local 78

NewsWhip

FEBRUARY 19, 2021

Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor. To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Deirdre Breakenridge

FEBRUARY 2, 2015

During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”. I launched my group in May 2010, and with the help of my members we have grown the group into a vibrant and engaged community. My answer was, “No. The conditions for success have changed.”.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Solo PR Pro

SEPTEMBER 28, 2022

In Alaska, she learned a lot about communicating with, and telling the stories of, different cultures. Then in fall 2010, Mary took a six week leave from her business to serve as a volunteer senior communication specialist on Senator Lisa Murkowski’s historic write-in campaign, for which she received a PRSA Silver Anvil Award.

Meeting 52

Meeting Nonprofit Groups Advertising 52

Bianchi Biz Blog

NOVEMBER 16, 2020

My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. I graduated from Michigan State in 2010 after transferring from Delta College, a community college in Saginaw. I cover the Fiat Chrysler Automobiles beat for Automotive News.

Automotive 92

Automotive Meeting Report Media 92

Stephen Waddington

JUNE 12, 2018

You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. Developing an integrated approach to measurement You spearheaded the creation of the Barcelona Principles in 2010 with Bagnall, Rockland and McNamara, among others.

Measurement 75

Measurement Government Education Conference 75

Sword and the Script

SEPTEMBER 19, 2022

“Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. Everybody’s working on the weekend. “53%

Survey 81

Survey Corporate Communications Financial 81

Waxing UnLyrical

NOVEMBER 24, 2014

A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. In this still relevant guest post for Top Rank Marketing , Ashley Zeckman uses the components of a traditional Thanksgiving meal to illustrate how you can make your strategy manageable.

Community 70

Community Facebook Resources Web 70

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. That seems to be the driving philosophy behind this new startup in the PR software market – and the backdrop for this new PR Tech Briefing. Even “abstention is a bet.”

Software 85

Software Media Relations Pitching Media 85

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. Then in 2010, he co-founded Contently to help brands produce audience building content. Then in 2010, he co-founded Contently to help brands produce audience building content. Marketing'

Airlines 100

Airlines Viral Sports Ethics 100

wiredPRworks

JUNE 25, 2016

Looking back to 2010, one of the most inspiring events I've ever been a part of was a collection of social media for social good experiences from around the world. Global presenters shared incredibly powerful ideas with Social Media Club Chicago's community. How does social media change the world - in good ways?

Local 40

Local Social Media Media Internal 40

Deirdre Breakenridge

NOVEMBER 8, 2015

That was a real success in the college community. As a professional marketer in her full-time career, Lea-Ann ran the entire marketing effort. Meme’s used quotes snagged from the interview transcripts and key marketing messaging. This article was in the Top-Viewed article listing for almost a week!

Film 150

Film Social Media Video Writing 150

MaccaPR

JUNE 16, 2016

Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. The Promise of Vertical Social Networks for Marketers. Doximity: An Overview for Marketers. Top Doximity Benefits for Marketers.

Social Media 48

Social Media Healthcare Marketing Media 48

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. pts Settings. Sign out Leave your comment here.

Tourism 58

Tourism Measurement Blogging Writing 58

wiredPRworks

SEPTEMBER 11, 2018

In 2012, I wrote an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively.

Communications 40

Communications Community Crisis Film 40

NewsWhip

JULY 21, 2020

When financial markets are volatile, there is often a “flight to quality” in investment allocations. The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. He co-authored the book Building Successful Online Communities: Evidence-Based Social Design.

System 78

System Facebook Twitter Software 78

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In 2021 it went on a $100 million buying spree: In June, it made a $24.5

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? pts Settings. link] Nov.

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Why: a very interesting read on cause marketing v.

Measurement 79

Measurement Tourism Blogging Resources 79

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. So, how does a marketer thrive in this constantly changing world? As marketers, we tend to panic when we hear of a change as big as this occurring on our daily-use platforms. User Expectations.

Video 58

Video Instagram YouTube Creativity 58

Waxing UnLyrical

DECEMBER 21, 2015

Content Marketing: Without Community, It’s Only Half the Equation. And I think people, I mean marketers, sometimes forget how important people, I mean the community, are (is). Why: I love it when my community poses questions that I can answer, and then turn into blog posts. It goes back a bit – to 2010!

Analytics 40

Analytics Community Measurement Writing 40

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. Also Cinderella. Also Sleeping Beauty.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. It’s complicated.

Viral 102

Viral Advertising Advertising Study 102

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. So, how does a marketer thrive in this constantly changing world? As marketers, we tend to panic when we hear of a change as big as this occurring on our daily-use platforms. Instagram reels ).

Video 52

Video Instagram YouTube Creativity 52