How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh?

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Advice for Newly and Soon-to-be Minted PR Pros - How to Thrive and Survive in PR

PR Job Coach

On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry."

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Read to Get Read

PR Job Coach

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat.

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The Appropriate Ask -- The Top Ten Questions to Ask a New Network Connection

PR Job Coach

The majority of folks landing new jobs today are doing it through networking and their networks. Tools like job boards, classified ads, job fairs and blind mailings are useful but there is nothing like good old fashioned networking whether it’s in person or not.

HOW TO BE FOUND IN SEARCH ENGINES

PR Job Coach

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates.

Wordsworth - What are yours? Eight Ideas to Enhance Your Voice.

PR Job Coach

What you say and how you say it matter significantly. Your words and the choice of the words you employ say much about you, your character, your integrity, your brand and the very essence of who you are and what you represent.

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Job Search - While you are wading or waiting!

PR Job Coach

No doubt about it, this economy is the one of the worst for job hunters in many years. What used to take days and weeks is now taking months and years.

Virtual Attraction: Five Rules of the Road for Building your Online Presence

PR Job Coach

As the job market continues its snail’s pace recovery, it bears noting that now more than ever your virtual footprint should well reflect your achievements, professionalism, savvy and hire-ability.

Tactics for Assuring that Your Resume Gets Included and Not Discarded

PR Job Coach

A recent graduate with Masters and Bachelors wrote to ask for a recommendation on handling internships on a resume. This eager job seeker has limited communications experience largely focused on internships.

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Five basics that still count. What's your score?

PR Job Coach

Social media platforms continue to proliferate and evolve at a fast clip. It was only a short six years ago that blogging and podcasting came into their own and only two years ago when Twitter and Facebook became the soup du jour. All of these platforms serve to bring people and communities closer together and allow more people to have a voice in those communities and in society at large. These platforms also have made job search and networking more efficient. It is a good thing!

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry.

7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention 7 Reasons To Add Amplify To Your Social Networks | Waxing UnLyrical -- Topsy.com says: December 21, 2010 at 5:53 am [.]

Veterans Day: A Granddaughter Remembers

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Veterans Day: A Granddaughter Remembers November 11th, 2010 Tweet The strong, silent type My grandfather never talked about the war.

The Problem With PR

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? says: September 15, 2010 at 3:39 pm [.]

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Erica Holt says: October 19, 2010 at 10:06 am [.]

Color Clash: Pink or Purple?

Waxing UnLyrical

October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Waxing UnLyrical -- Topsy.com says: October 25, 2010 at 10:36 am [.]

MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now?

A Decade of Thanksgivings

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Decade of Thanksgivings November 25th, 2010 Tweet Love, Remarkable Today is Thanksgiving Day in the U.S.

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). Waxing UnLyrical -- Topsy.com says: November 1, 2010 at 7:33 am [.]

Uh Uh We Won't Vote For You

Bad Pitch Blog

Guest post by Geoff Livingston There''s a new bad pitch that''s taken over the interwebs. It''s called " Vote For Me." It''s an epidemic.

Colors Of My Life

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. I should say the first snowfall of the 2010 winter season, because who can forget Snowmageddon? (

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale?

When The Media Plays Scrooge

Waxing UnLyrical

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention New post: When The Media Plays Scrooge (re: todays #metrocarols flash mob h/t #socialmedia -- Topsy.com) says: December 13, 2010 at 10:32 am [.]

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Fire The Client (Or, The Kiss-Off On My List)

Bad Pitch Blog

?? weight:bold;">This post has been a long coming. And not a moment too soon. ??Every Every now and then we are fortunate to have dreamy clients – the ones that appreciate the work that you do, listen to hard-earned advice and pay heed to well thought out guidance.

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

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From Couch To 5K: Why Lindsay Allen Runs

Waxing UnLyrical

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Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll?

Five Productivity Tools for PR Pros

Waxing UnLyrical

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Twitted by remcojanssen says: August 27, 2010 at 9:54 am [.] Making The Most Of A Twitter Chat | Waxing UnLyrical says: September 2, 2010 at 10:57 am [.]

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Bringing Open Community To Public Relations

Waxing UnLyrical

Comment as Show More Trackbacks Tweets that mention Bringing Open Community To Public Relations | Waxing UnLyrical -- Topsy.com says: November 22, 2010 at 10:44 am [.]

Open Letter to Peter Shankman: HARO was for sale, Christmas is not!

Bad Pitch Blog

In a press release the likes of which the two of us have never quite seen before, it turns out that Peter Shankman, “creator of Shankman.com ,” will be hosting an “exclusive holiday party” for the “movers and shakers of the social media world.” No, we did not make that up.

Being Thankful For What Is Not

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Being Thankful For What Is Not November 26th, 2010 Tweet If you are in the U.S.,

Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

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Talking The Social Media Walk

Waxing UnLyrical

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12 News Release Alternatives

Bad Pitch Blog

If you keep trying the same thing, expecting different results, you''re nuts. So here are some alternatives to the much loved, abused and murdered news release. 1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it.

Will a Facebook Ad Land a PR Job Seeker His Next Gig?

Bad Pitch Blog

Here''s a good pitch of a different breed. Checking into Facebook a few days ago, I noticed the ad above. Impressed by his approach, I offered Grant a guest post on The Bad Pitch Blog. So here is his post.

Weekly Roundup: Rethinking Color

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S.,

Online Videos 101: Keep It Simple, Stupid

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder.

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Judging A Blog Post By Its Cover

Waxing UnLyrical

And if you look at my posts pre- and post-June 30, 2010, you’ll see the difference.

How To Become A Public Relations Star

Waxing UnLyrical

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention How To Become A Public Relations Star | Waxing UnLyrical -- Topsy.com says: December 14, 2010 at 6:40 am [.]