Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? In a bit of a reminiscing mood, these were the highlights of 2010 for me. Mark as read Approve comment Shonali, Just an awesome post for the end of 2010.

Skype 52

Skype Tourism Facebook Measurement 52

PR Job Coach

NOVEMBER 3, 2010

I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. Fact is companies want to know what you have accomplished not just what jobs you have held. Your past accomplishments are an indicator of how you will perform in the future. So in this hotly competitive job market, you must “stand out” and be “outstanding.” Yet it is well to be aware that the bar on job search is rising.

Engineering 150

Engineering Google Insurance Insurance 150

PR Job Coach

NOVEMBER 21, 2010

The majority of folks landing new jobs today are doing it through networking and their networks. Tools like job boards, classified ads, job fairs and blind mailings are useful but there is nothing like good old fashioned networking whether it’s in person or not. The question is “what are the best questions to ask of a new or renewed connection?” It depends on how well you know this person and how long you have had a relationship.

Fashion 148

Fashion LinkedIn Tools Facebook 148

PR Job Coach

MAY 16, 2010

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. The chief dilemma for the job seeker is to how to make sure you can be found through search engines.

Engineering 138

Engineering How To Google Web 138

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Weekly Roundup: Refreshingly Different | Waxing UnLyrical says: December 19, 2010 at 5:02 am [.]

Google 87

Google How To SEO Engineering 87

PR Job Coach

MARCH 23, 2010

On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry."

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Conference Google Analytics Local 133

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Defining PR: Simply Multifaceted « Backstage Communications says: September 14, 2010 at 11:40 am [.] says: September 15, 2010 at 3:39 pm [.]

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Facebook Twitter Tourism Education 85

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? Comment as Show More Trackbacks Tweets that mention MeasurePR: The BrandBuilder Edition | Waxing UnLyrical -- Topsy.com says: November 3, 2010 at 5:02 pm [.]

Tourism 83

Tourism Measurement SEO Social Media 83

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. I should say the first snowfall of the 2010 winter season, because who can forget Snowmageddon? (

Tourism 52

Tourism Measurement SEO Blogging 52

Waxing UnLyrical

NOVEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Veterans Day: A Granddaughter Remembers November 11th, 2010 Tweet The strong, silent type My grandfather never talked about the war.

Facebook 84

Facebook Transportation Twitter Tourism 84

Waxing UnLyrical

NOVEMBER 1, 2010

November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). Waxing UnLyrical -- Topsy.com says: November 1, 2010 at 7:33 am [.] Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet?

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Measurement Skype Tourism Course 83

Waxing UnLyrical

OCTOBER 19, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Google Instant Might Impact Your Small Non-Profit October 19th, 2010 Tweet this is a guest post by Erica Holt By now you’ve most likely heard of Google Instant, a search enhancement that shows search results as you type. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Google 81

Google Nonprofit SEO Engineering 81

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. In their quest for a quick hit, wet-behind-the-ears PR newbies pitched stories and ideas that fell flat because the stories or ideas were either not related or just plain irrelevant to the writer’s interest.

Web 123

Web Pitching LinkedIn Interviews 123

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? When I told his story at GrowSmartBiz 2010 , one of my favorite responses was from Vanessa French , when she said, “What a terrific story.&#

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Course Publicity Tourism Facebook 78

Waxing UnLyrical

NOVEMBER 4, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Customize Your Blog’s Error Page in 5 Easy Steps November 4th, 2010 Tweet This is part of the Blogging for Grasshoppers series Here’s how to customize your 404 error page in 5 easy steps which is a wise thing to do for bloggers, grasshoppers or not. Hy.Ly: A Killer Facebook Welcome App | Waxing UnLyrical says: November 12, 2010 at 5:01 am [.]

Blogging 80

Blogging How To Facebook Tourism 80

PR Job Coach

FEBRUARY 23, 2010

Resumes today are, or should be, more about what you have achieved not about what you do. The job market is so tight in the current economy that it is easy to hear the squeaks and squeals of people reading the thousands of resumes that are targeted at every available job. The problem is that according to a recent New York Times piece “Job seekers now outnumber jobs by six to one.”

Banking 130

Banking Fashion Software Writing 130

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin. Making The Most Of A Twitter Chat | Waxing UnLyrical says: September 2, 2010 at 10:57 am [.]

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Tools Wireless Tourism Google 83

Waxing UnLyrical

DECEMBER 4, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Snapping at Synapses: Why Digital Death Sucks December 4th, 2010 Tweet I know I said yesterday that I couldn’t find the words to adequately express my thoughts about the “Digital Death&# campaign, but I just couldn’t help myself. Weekly Roundup: Unsung Heroes | Waxing UnLyrical says: December 5, 2010 at 5:02 am [.]

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Twitter Nonprofit Facebook Tourism 79

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Course 77

Course Publicity How To Tourism 77

PR Job Coach

SEPTEMBER 16, 2010

Social media platforms continue to proliferate and evolve at a fast clip. It was only a short six years ago that blogging and podcasting came into their own and only two years ago when Twitter and Facebook became the soup du jour. All of these platforms serve to bring people and communities closer together and allow more people to have a voice in those communities and in society at large. These platforms also have made job search and networking more efficient. It is a good thing!

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Interviews Community Twitter Technology 116

Waxing UnLyrical

DECEMBER 16, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Talking The Social Media Walk December 16th, 2010 Tweet Walking, and talking, and talking, and walking… When I wrote about walking the social talk last week, I had no idea what a terrific discussion it would spur. Talking The Social Media Walk | Waxing UnLyrical | Dr-Net says: December 16, 2010 at 7:20 am [.]

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Social Media Media Facebook Tourism 76

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza.

Blogging 77

Blogging Facebook Twitter Tourism 77

Bad Pitch Blog

AUGUST 15, 2010

?? weight:bold;">This post has been a long coming. And not a moment too soon. ??Every Every now and then we are fortunate to have dreamy clients – the ones that appreciate the work that you do, listen to hard-earned advice and pay heed to well thought out guidance. And then there are the others: ungrateful customers, depleting you of every ounce of patience, energy and tolerance.

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Handbook Energy Conference Meeting 81

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. » Blog Archive » Online Videos 101: Keep It Simple, Stupid | Waxing UnLyrical says: December 9, 2010 at 11:31 am [.]

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Video Viral Tourism Film 74

Bad Pitch Blog

DECEMBER 9, 2010

In a press release the likes of which the two of us have never quite seen before, it turns out that Peter Shankman, “creator of Shankman.com ,” will be hosting an “exclusive holiday party” for the “movers and shakers of the social media world.” No, we did not make that up. The fact is, Peter , as he likes to be called, is now a “social media socialite.” That''s what a thousand Cosmos in a thousand cities will get you. We will give you a minute to take that in.

Airlines 77

Airlines Fashion Course Facebook 77

Bad Pitch Blog

DECEMBER 29, 2010

Guest post by Geoff Livingston There''s a new bad pitch that''s taken over the interwebs. It''s called " Vote For Me." It''s an epidemic. From the Washington Post''s DC Tweeps , to Pepsi''s Vote for My Idea Contest , to get my panel "accepted" for SXSW ( sorry Kevin & Richard ), we are getting spammed in every direction. We, the marketplace at large, have grown weary of all this screaming for votes that land in our feeds, our emails, our message boxes, and in comment spaces. Facebook statuses?

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Company Facebook Twitter Pitching 76

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend.

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Publicity Tourism Measurement Twitter 73

Waxing UnLyrical

NOVEMBER 17, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Judging A Blog Post By Its Cover November 17th, 2010 Tweet This is part of the Blogging for Grasshoppers series Judging a book by its cover As I’ve been trying to pay more attention to writing more often, writing well more often, and sharing more good writing, I’ve been thinking a lot about writing.

Blogging 73

Blogging Tourism Mobile Facebook 73

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day. Tweets that mention Walking the Social Talk | Waxing UnLyrical -- Topsy.com says: December 7, 2010 at 4:45 pm [.]

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Facebook Twitter Social Media Tourism 72

Waxing UnLyrical

DECEMBER 13, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When The Media Plays Scrooge December 13th, 2010 Tweet Caroling, caroling, here we go Instead of sending out a winter weather alert today (which was canceled shortly thereafter, I mean, come on, an advisory for a possible 1″ of snow?!),

Tourism 71

Tourism Film Facebook Twitter 71

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Waxing UnLyrical -- Topsy.com says: November 18, 2010 at 10:02 am [.] My Love/Hate Relationship With Automated Media Measurement | Beyond says: November 18, 2010 at 1:48 pm [.] Meaningful Sentiment says: November 20, 2010 at 2:30 am [.]

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Measurement Publicity Analysis Tools 69

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions?

Interviews 72

Interviews Creativity Tourism Twitter 72

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? Mark as read Approve comment Richard, my pleasure and I love the Bologna 2010 blog. Women’s Biz News » Blog Archive » How To Best Update Your Blog says: November 19, 2010 at 8:33 am [.]

Tourism 70

Tourism Facebook Twitter Measurement 70

Waxing UnLyrical

NOVEMBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Decade of Thanksgivings November 25th, 2010 Tweet Love, Remarkable Today is Thanksgiving Day in the U.S. Being Thankful For What Is Not | Waxing UnLyrical says: November 26, 2010 at 5:03 am [.]

Hotels 70

Hotels Television Tourism Energy 70

PR Job Coach

JUNE 6, 2010

What you say and how you say it matter significantly. Your words and the choice of the words you employ say much about you, your character, your integrity, your brand and the very essence of who you are and what you represent. So as you write your resume, your cover letters, your social-platform profiles, your blog, your twits and other prose, pay critical attention to your words and how you use them.

How To 108

How To Financial Writing Education 108

Waxing UnLyrical

SEPTEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks The RaxList for September 6th | raxraxrax.com says: September 6, 2010 at 7:03 am [.]

Twitter 71

Twitter Handbook Tourism Resources 71

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized.

Tourism 68

Tourism Facebook Twitter Construction 68

Waxing UnLyrical

NOVEMBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Bringing Open Community To Public Relations November 22nd, 2010 Tweet Color me thrilled When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web&# ), I was thrilled.

Community 67

Community Publicity Tourism Social Media 67

PR Job Coach

APRIL 23, 2010

No doubt about it, this economy is the one of the worst for job hunters in many years. What used to take days and weeks is now taking months and years. Despite the good news in The Wall Street Journal on Monday April 19 about hiring of young engineers in Silicon Valley, by and large the outlook for old and young alike is abysmal. Anecdotally and otherwise, I am constantly hearing stories of incredible age discrimination in today’s job market. It seems that employers want young and cheap.

Creativity 108

Creativity LinkedIn Engineering Web 108

Waxing UnLyrical

OCTOBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline.

Meeting 69

Meeting Tourism Facebook Nonprofit 69