INDUSTRY INSIGHTS YOUR PEERS ARE READING
?? weight:bold;">This post has been a long coming. And not a moment too soon. ??Every Every now and then we are fortunate to have dreamy clients – the ones that appreciate the work that you do, listen to hard-earned advice and pay heed to well thought out guidance. MORE
Comment as Show More Trackbacks Tweets that mention Bringing Open Community To Public Relations | Waxing UnLyrical -- Topsy.com says: November 22, 2010 at 10:44 am [.] MORE
On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry." MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Decade of Thanksgivings November 25th, 2010 Tweet Love, Remarkable Today is Thanksgiving Day in the U.S. MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? MORE
Resumes today are, or should be, more about what you have achieved not about what you do. The job market is so tight in the current economy that it is easy to hear the squeaks and squeals of people reading the thousands of resumes that are targeted at every available job. MORE
The majority of folks landing new jobs today are doing it through networking and their networks. Tools like job boards, classified ads, job fairs and blind mailings are useful but there is nothing like good old fashioned networking whether it’s in person or not. MORE
Guest post by Geoff Livingston There''s a new bad pitch that''s taken over the interwebs. It''s called " Vote For Me." It''s an epidemic. MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Walking the Social Talk | Waxing UnLyrical -- Topsy.com says: December 6, 2010 at 11:08 am [.] MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Snapping at Synapses: Why Digital Death Sucks | Waxing UnLyrical -- Topsy.com says: December 4, 2010 at 8:58 am [.] MORE
What you say and how you say it matter significantly. Your words and the choice of the words you employ say much about you, your character, your integrity, your brand and the very essence of who you are and what you represent. MORE
October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Waxing UnLyrical -- Topsy.com says: October 25, 2010 at 10:36 am [.] MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Customize Your Blogs Error Page in 5 Easy Steps | Waxing UnLyrical -- Topsy.com says: November 4, 2010 at 8:05 am [.] MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? MORE
November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). Waxing UnLyrical -- Topsy.com says: November 1, 2010 at 7:33 am [.] MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? MORE
Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Veterans Day: A Granddaughter Remembers November 11th, 2010 Tweet The strong, silent type My grandfather never talked about the war. MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Ten Reasons PR Pros Should Blog | Waxing UnLyrical -- Topsy.com says: November 10, 2010 at 9:49 am [.] MORE
No doubt about it, this economy is the one of the worst for job hunters in many years. What used to take days and weeks is now taking months and years. MORE
November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Waxing UnLyrical -- Topsy.com says: November 18, 2010 at 10:02 am [.] MORE
And if you look at my posts pre- and post-June 30, 2010, you’ll see the difference. MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. MORE
In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. MORE
Passion is a term defined as strong emotion. The term is hardly synonymous with job search. But in these days when job seekers outnumber jobs by six to one, passion is precisely the emotion that bears harnessing if you want to distinguish yourself in the job market. MORE
Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Erica Holt says: October 19, 2010 at 10:06 am [.] MORE
If you keep trying the same thing, expecting different results, you''re nuts. So here are some alternatives to the much loved, abused and murdered news release. 1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention New post: When The Media Plays Scrooge (re: todays #metrocarols flash mob h/t #socialmedia -- Topsy.com) says: December 13, 2010 at 10:32 am [.] MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Twitted by remcojanssen says: August 27, 2010 at 9:54 am [.] Making The Most Of A Twitter Chat | Waxing UnLyrical says: September 2, 2010 at 10:57 am [.] MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention 7 Reasons To Add Amplify To Your Social Networks | Waxing UnLyrical -- Topsy.com says: December 21, 2010 at 5:53 am [.] MORE
I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. Fact is companies want to know what you have accomplished not just what jobs you have held. Your past accomplishments are an indicator of how you will perform in the future. MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Talking The Social Media Walk | Waxing UnLyrical -- Topsy.com says: December 16, 2010 at 7:04 am [.] MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention How To Become A Public Relations Star | Waxing UnLyrical -- Topsy.com says: December 14, 2010 at 6:40 am [.] MORE
In a press release the likes of which the two of us have never quite seen before, it turns out that Peter Shankman, “creator of Shankman.com ,” will be hosting an “exclusive holiday party” for the “movers and shakers of the social media world.” No, we did not make that up. MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? says: September 15, 2010 at 3:39 pm [.] MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Public Relations Lessons From Jesus, The Apostles And The Bible | Waxing UnLyrical -- Topsy.com says: December 24, 2010 at 7:45 am [.] MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? MORE
2010 Related Topics Waxing UnLyrical
DECEMBER 31, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh?
PR Job Coach
NOVEMBER 3, 2010
I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. Fact is companies want to know what you have accomplished not just what jobs you have held. Your past accomplishments are an indicator of how you will perform in the future.
PR Job Coach
NOVEMBER 21, 2010
The majority of folks landing new jobs today are doing it through networking and their networks. Tools like job boards, classified ads, job fairs and blind mailings are useful but there is nothing like good old fashioned networking whether it’s in person or not.
PR Job Coach
MAY 16, 2010
Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates.
Waxing UnLyrical
NOVEMBER 15, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry.
PR Job Coach
MARCH 23, 2010
On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry."
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Waxing UnLyrical
SEPTEMBER 14, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? says: September 15, 2010 at 3:39 pm [.]
Waxing UnLyrical
NOVEMBER 3, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now?
PR Job Coach
AUGUST 1, 2010
Passion is a term defined as strong emotion. The term is hardly synonymous with job search. But in these days when job seekers outnumber jobs by six to one, passion is precisely the emotion that bears harnessing if you want to distinguish yourself in the job market.
Waxing UnLyrical
NOVEMBER 11, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Veterans Day: A Granddaughter Remembers November 11th, 2010 Tweet The strong, silent type My grandfather never talked about the war.
Waxing UnLyrical
NOVEMBER 1, 2010
November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). Waxing UnLyrical -- Topsy.com says: November 1, 2010 at 7:33 am [.]
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PR Job Coach
AUGUST 21, 2010
In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat.
Waxing UnLyrical
OCTOBER 19, 2010
Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Erica Holt says: October 19, 2010 at 10:06 am [.]
PR Job Coach
FEBRUARY 23, 2010
Resumes today are, or should be, more about what you have achieved not about what you do. The job market is so tight in the current economy that it is easy to hear the squeaks and squeals of people reading the thousands of resumes that are targeted at every available job.
Waxing UnLyrical
AUGUST 25, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Twitted by remcojanssen says: August 27, 2010 at 9:54 am [.] Making The Most Of A Twitter Chat | Waxing UnLyrical says: September 2, 2010 at 10:57 am [.]
Waxing UnLyrical
NOVEMBER 4, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Customize Your Blogs Error Page in 5 Easy Steps | Waxing UnLyrical -- Topsy.com says: November 4, 2010 at 8:05 am [.]
Waxing UnLyrical
DECEMBER 28, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale?
Waxing UnLyrical
DECEMBER 4, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Snapping at Synapses: Why Digital Death Sucks | Waxing UnLyrical -- Topsy.com says: December 4, 2010 at 8:58 am [.]
Waxing UnLyrical
OCTOBER 25, 2010
October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Waxing UnLyrical -- Topsy.com says: October 25, 2010 at 10:36 am [.]
Waxing UnLyrical
DECEMBER 14, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention How To Become A Public Relations Star | Waxing UnLyrical -- Topsy.com says: December 14, 2010 at 6:40 am [.]
Bad Pitch Blog
AUGUST 15, 2010
?? weight:bold;">This post has been a long coming. And not a moment too soon. ??Every Every now and then we are fortunate to have dreamy clients – the ones that appreciate the work that you do, listen to hard-earned advice and pay heed to well thought out guidance.
Waxing UnLyrical
DECEMBER 16, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Talking The Social Media Walk | Waxing UnLyrical -- Topsy.com says: December 16, 2010 at 7:04 am [.]
Waxing UnLyrical
NOVEMBER 10, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Ten Reasons PR Pros Should Blog | Waxing UnLyrical -- Topsy.com says: November 10, 2010 at 9:49 am [.]
Bad Pitch Blog
DECEMBER 9, 2010
In a press release the likes of which the two of us have never quite seen before, it turns out that Peter Shankman, “creator of Shankman.com ,” will be hosting an “exclusive holiday party” for the “movers and shakers of the social media world.” No, we did not make that up.
Bad Pitch Blog
DECEMBER 29, 2010
Guest post by Geoff Livingston There''s a new bad pitch that''s taken over the interwebs. It''s called " Vote For Me." It''s an epidemic.
Waxing UnLyrical
DECEMBER 9, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder.
Waxing UnLyrical
DECEMBER 24, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Public Relations Lessons From Jesus, The Apostles And The Bible | Waxing UnLyrical -- Topsy.com says: December 24, 2010 at 7:45 am [.]
Waxing UnLyrical
NOVEMBER 17, 2010
And if you look at my posts pre- and post-June 30, 2010, you’ll see the difference.
Waxing UnLyrical
DECEMBER 6, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Walking the Social Talk | Waxing UnLyrical -- Topsy.com says: December 6, 2010 at 11:08 am [.]
Waxing UnLyrical
DECEMBER 13, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention New post: When The Media Plays Scrooge (re: todays #metrocarols flash mob h/t #socialmedia -- Topsy.com) says: December 13, 2010 at 10:32 am [.]
Waxing UnLyrical
NOVEMBER 18, 2010
November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Waxing UnLyrical -- Topsy.com says: November 18, 2010 at 10:02 am [.]
Waxing UnLyrical
DECEMBER 2, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions?
Waxing UnLyrical
NOVEMBER 25, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Decade of Thanksgivings November 25th, 2010 Tweet Love, Remarkable Today is Thanksgiving Day in the U.S.
Bad Pitch Blog
MARCH 22, 2010
If you keep trying the same thing, expecting different results, you''re nuts. So here are some alternatives to the much loved, abused and murdered news release. 1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it.
PR Job Coach
JUNE 6, 2010
What you say and how you say it matter significantly. Your words and the choice of the words you employ say much about you, your character, your integrity, your brand and the very essence of who you are and what you represent.
Waxing UnLyrical
NOVEMBER 14, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll?
PR Job Coach
APRIL 23, 2010
No doubt about it, this economy is the one of the worst for job hunters in many years. What used to take days and weeks is now taking months and years.
Waxing UnLyrical
SEPTEMBER 2, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended.
Waxing UnLyrical
DECEMBER 5, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized.
Waxing UnLyrical
NOVEMBER 22, 2010
Comment as Show More Trackbacks Tweets that mention Bringing Open Community To Public Relations | Waxing UnLyrical -- Topsy.com says: November 22, 2010 at 10:44 am [.]
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