Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? In a bit of a reminiscing mood, these were the highlights of 2010 for me. Mark as read Approve comment Shonali, Just an awesome post for the end of 2010.

Skype 61

Skype Tourism Facebook Twitter 61

PR Job Coach

NOVEMBER 3, 2010

I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. Fact is companies want to know what you have accomplished not just what jobs you have held. Your past accomplishments are an indicator of how you will perform in the future. So in this hotly competitive job market, you must “stand out” and be “outstanding.” Yet it is well to be aware that the bar on job search is rising.

Engineering 176

Engineering Google Insurance Insurance 176

PR Job Coach

NOVEMBER 21, 2010

The majority of folks landing new jobs today are doing it through networking and their networks. Tools like job boards, classified ads, job fairs and blind mailings are useful but there is nothing like good old fashioned networking whether it’s in person or not. The question is “what are the best questions to ask of a new or renewed connection?” It depends on how well you know this person and how long you have had a relationship.

Fashion 173

Fashion LinkedIn Facebook Tools 173

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Weekly Roundup: Refreshingly Different | Waxing UnLyrical says: December 19, 2010 at 5:02 am [.]

Google 108

Google How To SEO Engineering 108

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. The Obligatory New Year’s Resolutions Post | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 29, 2010 at 5:07 pm [.]

Digg 105

Digg Meeting Facebook Twitter 105

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Defining PR: Simply Multifaceted « Backstage Communications says: September 14, 2010 at 11:40 am [.] says: September 15, 2010 at 3:39 pm [.]

Facebook 103

Facebook Twitter Tourism Education 103

PR Job Coach

MAY 16, 2010

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. The chief dilemma for the job seeker is to how to make sure you can be found through search engines.

Engineering 158

Engineering How To Google Web 158

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? Comment as Show More Trackbacks Tweets that mention MeasurePR: The BrandBuilder Edition | Waxing UnLyrical -- Topsy.com says: November 3, 2010 at 5:02 pm [.]

Tourism 98

Tourism Measurement SEO Twitter 98

Waxing UnLyrical

OCTOBER 19, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Google Instant Might Impact Your Small Non-Profit October 19th, 2010 Tweet this is a guest post by Erica Holt By now you’ve most likely heard of Google Instant, a search enhancement that shows search results as you type. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Google 98

Google Nonprofit SEO Engineering 98

Waxing UnLyrical

NOVEMBER 1, 2010

November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). Waxing UnLyrical -- Topsy.com says: November 1, 2010 at 7:33 am [.] Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet?

Measurement 99

Measurement Skype Tourism Education 99

PR Job Coach

MARCH 23, 2010

On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry."

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Google Conference Analytics Local 150

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? When I told his story at GrowSmartBiz 2010 , one of my favorite responses was from Vanessa French , when she said, “What a terrific story.&#

Course 91

Course Publicity Tourism Facebook 91

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin. Making The Most Of A Twitter Chat | Waxing UnLyrical says: September 2, 2010 at 10:57 am [.]

Tools 96

Tools Wireless Tourism Google 96

Waxing UnLyrical

NOVEMBER 4, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Customize Your Blog’s Error Page in 5 Easy Steps November 4th, 2010 Tweet This is part of the Blogging for Grasshoppers series Here’s how to customize your 404 error page in 5 easy steps which is a wise thing to do for bloggers, grasshoppers or not. Hy.Ly: A Killer Facebook Welcome App | Waxing UnLyrical says: November 12, 2010 at 5:01 am [.]

Blogging 92

Blogging How To Facebook Twitter 92

Waxing UnLyrical

DECEMBER 4, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Snapping at Synapses: Why Digital Death Sucks December 4th, 2010 Tweet I know I said yesterday that I couldn’t find the words to adequately express my thoughts about the “Digital Death&# campaign, but I just couldn’t help myself. Weekly Roundup: Unsung Heroes | Waxing UnLyrical says: December 5, 2010 at 5:02 am [.]

Twitter 89

Twitter Facebook Nonprofit Tourism 89

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. I should say the first snowfall of the 2010 winter season, because who can forget Snowmageddon? (

Tourism 55

Tourism Measurement SEO Blogging 55

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. In their quest for a quick hit, wet-behind-the-ears PR newbies pitched stories and ideas that fell flat because the stories or ideas were either not related or just plain irrelevant to the writer’s interest.

Web 135

Web Pitching LinkedIn Interviews 135

PR Job Coach

FEBRUARY 23, 2010

Resumes today are, or should be, more about what you have achieved not about what you do. The job market is so tight in the current economy that it is easy to hear the squeaks and squeals of people reading the thousands of resumes that are targeted at every available job. The problem is that according to a recent New York Times piece “Job seekers now outnumber jobs by six to one.”

Banking 145

Banking Fashion Software Writing 145

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Course 87

Course Publicity How To Facebook 87

Waxing UnLyrical

DECEMBER 16, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Talking The Social Media Walk December 16th, 2010 Tweet Walking, and talking, and talking, and walking… When I wrote about walking the social talk last week, I had no idea what a terrific discussion it would spur. Talking The Social Media Walk | Waxing UnLyrical | Dr-Net says: December 16, 2010 at 7:20 am [.]

Social Media 86

Social Media Media Facebook Tourism 86

Waxing UnLyrical

DECEMBER 13, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When The Media Plays Scrooge December 13th, 2010 Tweet Caroling, caroling, here we go Instead of sending out a winter weather alert today (which was canceled shortly thereafter, I mean, come on, an advisory for a possible 1″ of snow?!),

Tourism 85

Tourism Media Film Facebook 85

Waxing UnLyrical

NOVEMBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Decade of Thanksgivings November 25th, 2010 Tweet Love, Remarkable Today is Thanksgiving Day in the U.S. Being Thankful For What Is Not | Waxing UnLyrical says: November 26, 2010 at 5:03 am [.]

Hotels 85

Hotels Television Tourism Energy 85

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza.

Blogging 87

Blogging Facebook Twitter Tourism 87

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend.

Publicity 82

Publicity Tourism Measurement Twitter 82

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. » Blog Archive » Online Videos 101: Keep It Simple, Stupid | Waxing UnLyrical says: December 9, 2010 at 11:31 am [.]

Video 83

Video Viral Tourism Facebook 83

Waxing UnLyrical

NOVEMBER 17, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Judging A Blog Post By Its Cover November 17th, 2010 Tweet This is part of the Blogging for Grasshoppers series Judging a book by its cover As I’ve been trying to pay more attention to writing more often, writing well more often, and sharing more good writing, I’ve been thinking a lot about writing.

Blogging 82

Blogging Tourism Mobile Facebook 82

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? Mark as read Approve comment Richard, my pleasure and I love the Bologna 2010 blog. Women’s Biz News » Blog Archive » How To Best Update Your Blog says: November 19, 2010 at 8:33 am [.]

Tourism 81

Tourism Facebook Twitter Measurement 81

PR Job Coach

SEPTEMBER 16, 2010

Social media platforms continue to proliferate and evolve at a fast clip. It was only a short six years ago that blogging and podcasting came into their own and only two years ago when Twitter and Facebook became the soup du jour. All of these platforms serve to bring people and communities closer together and allow more people to have a voice in those communities and in society at large. These platforms also have made job search and networking more efficient. It is a good thing!

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Interviews Community Twitter Technology 124

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day. Tweets that mention Walking the Social Talk | Waxing UnLyrical -- Topsy.com says: December 7, 2010 at 4:45 pm [.]

Facebook 81

Facebook Twitter Tourism Social Media 81

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Waxing UnLyrical -- Topsy.com says: November 18, 2010 at 10:02 am [.] My Love/Hate Relationship With Automated Media Measurement | Beyond says: November 18, 2010 at 1:48 pm [.] Meaningful Sentiment says: November 20, 2010 at 2:30 am [.]

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Measurement Publicity Analysis Tools 78

Waxing UnLyrical

OCTOBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline.

Tourism 81

Tourism Meeting Facebook Nonprofit 81

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions?

Interviews 80

Interviews Creativity Tourism Twitter 80

Waxing UnLyrical

NOVEMBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Bringing Open Community To Public Relations November 22nd, 2010 Tweet Color me thrilled When Maddie Grant and Lindy Dreyer asked me to participate in a virtual book tour to explore concepts from Open Community (they call it “a little book of big ideas for associations navigating the social web&# ), I was thrilled.

Community 78

Community Publicity Tourism Social Media 78

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized.

Facebook 77

Facebook Tourism Twitter Construction 77

Waxing UnLyrical

SEPTEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks The RaxList for September 6th | raxraxrax.com says: September 6, 2010 at 7:03 am [.]

Twitter 80

Twitter Handbook Tourism Resources 80

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Comment as Show More Trackbacks Tweets that mention Weekly Roundup: Rethinking Color | Waxing UnLyrical -- Topsy.com says: October 24, 2010 at 10:50 am [.]

Tourism 75

Tourism Measurement Blogging SEO 75

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention WOM: What’s Really Behind The Buzz | Waxing UnLyrical -- Topsy.com says: November 24, 2010 at 7:50 am [.]

Travel 76

Travel Radio Case Study Tourism 76

Waxing UnLyrical

NOVEMBER 19, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Kpop Lessons: Handling Defamation Through Public Relations November 19th, 2010 Tweet Guest post by Herwin Icasiano I’m a huge fan of Kpop (Korean pop); I’ve been playing It Hurts – a new track by YG Entertainment’s girl group, 2NE1 – on repeat for some time now.

Publicity 74

Publicity Groups Tourism Film 74

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. Waxing UnLyrical -- Topsy.com says: November 23, 2010 at 10:16 am [.] 5 things I wish bloggers would stop doing says: December 1, 2010 at 9:26 am [.]

Blogging 71

Blogging Wikipedia Tourism Ethics 71

PR Job Coach

JUNE 6, 2010

What you say and how you say it matter significantly. Your words and the choice of the words you employ say much about you, your character, your integrity, your brand and the very essence of who you are and what you represent. So as you write your resume, your cover letters, your social-platform profiles, your blog, your twits and other prose, pay critical attention to your words and how you use them.

How To 112

How To Financial Education Writing 112