ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. Defensive strategies don’t pay.

Comparison 296

Comparison Advertising Advertising Reputation 296

5W PR

JULY 7, 2025

These digital natives, born between 1997-2012 and 2010-2024 respectively, respond differently to traditional marketing methods compared to previous generations. Public relations strategies for gaming platforms need a fresh approach to connect with Gen Z and Gen Alpha audiences.

Mobile 78

Mobile Brand Branding Marketing 78

Agility PR Solutions

JULY 8, 2019

Indeed, a new poll from Weber Shandwick and Powell Tate has tracked the state of civility in the United States since 2010, and once again finds that the vast majority […]. The post Civility remains a “major” problem in America—and social media is only making it worse appeared first on Agility PR Solutions.

Social Media 135

Social Media Media Publicity 135

Deirdre Breakenridge

MAY 1, 2017

In 2010, Courtney met her now business partner, Stephanie Abrams Cartin who shared the same insight and vision of a future in the field. In 2011, the two paired to create and successfully grow Socialfly.

Video 283

Video Facebook Social Media Creativity 283

Wadds Inc.

JUNE 15, 2025

Principles to practice Since their original release in 2010, the Barcelona Principles have guided the industry away from flawed metrics such as AVEs. It acknowledges the complexity of today’s media environment, the strategic role of communications in business and the need to measure what really matters. Version 4.0

Measurement 52

Measurement Publicity Strategy Ethics 52

PRSay

APRIL 14, 2017

In the spring of 2010, I was working in a mid-level PR job at a company that I loved. All my efforts paid off: I successfully passed my Panel Presentation and the Examination for Accreditation in Public Relations on the first try, and have been proudly certified since summer 2010. Having the certification has greatly helped my career.

Nonprofit 125

Nonprofit Local Training Study 125

5W PR

JANUARY 27, 2025

The Barcelona Principles , established in 2010 and updated in 2015, set new standards for PR measurement by emphasizing the importance of measuring outcomes rather than outputs. Today’s measurement landscape incorporates multiple data sources and sophisticated analysis tools that provide deeper insights into campaign performance.

Measurement 78

Measurement Tools Analysis Analytics 78

Cision

NOVEMBER 10, 2016

Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image. It was one of the first beauty brands to undertake research on a global scale and use key findings to create a meaningful ad campaign.

Data 292

Data Big Data Strategy How To 292

5W PR

FEBRUARY 27, 2025

Successful recall communications include: Clear identification of affected products Specific safety risks and reported incidents Step-by-step return or remedy instructions Multiple contact methods for consumer questions Regular updates on recall progress The 2010 Fisher-Price tricycle recall demonstrates these principles in action.

Communications 78

Communications Education Consumer Crisis 78

HMA Public Relations

AUGUST 12, 2024

Back in 2010, we featured the incredible journalist Peter Corbett. Now, it's time to see what’s new in his world in the latest #MediaMonday feature! From his latest writing ventures to personal fun facts, catch up with Peter in this update.

Writing 98

Writing Media Relations Media 98

Inbound PR

JULY 24, 2020

They were first introduced by AMEC in 2010 and recently got their third refresh. There's also been a lot of effort put in from the PR industry itself to solve this problem. One such example are the Barcelona Principles. Let's take a look at them: Barcelona Principles 3.0 Infographic].

Measurement 117

Measurement Infographics Examples Industry 117

5W PR

APRIL 22, 2025

The 2008 financial crisis demonstrated this impact clearly, with over 170,000 small businesses closing between 2008 and 2010, according to the U.S. These situations can arise from various circumstances, including economic recessions, sudden market changes, or cash flow problems. Bureau of Labor Statistics.

Examples 78

Examples Small Business Insurance Insurance 78

PR Job Coach

MARCH 23, 2010

On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry."

How To 155

How To Conference Google Analytics 155

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns.

Analytics 227

Analytics Measurement Pitching Travel 227

The Proactive Report

MAY 1, 2017

The Barcelona Principles were first published in 2010.). I guess I must be a ‘glass half-empty” kind of girl. I thought almost half was a dismal number, but I guess we are making progress. Albeit it VERY slowly. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

Measurement 133

Measurement Analytics Survey Google 133

Ishmael's Corner

DECEMBER 2, 2014

Why PR Should Lead the Charge for Organic Search : The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency. Here’s the rest of the list.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Melissa Agnes

MARCH 18, 2014

Malaysia’s Personal Data Protection Act 2010 (the “Act”) whose effective date had been postponed for several years. One of the countries I have been following has been Malaysia. Malaysia’s Personal Data Protection Act. did go into effect on November 15, 2013.

Airlines 256

Airlines Crisis Privacy Case Study 256

Ishmael's Corner

SEPTEMBER 28, 2014

I figured since Clifford Krauss’s clumsy attempt on behalf of The New York Times to dig up sources for the Toyota recall back in 2010, journalists would be more comfortable with the medium. I did expect Twitter to rate better than less than two percent.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Deirdre Breakenridge

APRIL 13, 2015

Her research project on Media Trends and Online Newsrooms is conducted under the auspices of SNCR and has been done annually since 2010. She was appointed a Senior Fellow for the Society for New Communications Research, a new media think tank based in Palo Alto, in 2006.

Video 150

Video Trends Radio Newspapers 150

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. Last year, she was promoted to Senior Vice President, and continues to lead Abel to greater levels of success.

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

Sword and the Script

APRIL 18, 2017

For example, a 2010 survey of 966 PR professionals I led for my then employer, PR software maker Vocus, drew similar conclusions. As I’m prone to say, PR is the best-kept secret in effective content marketing. These ideas are not new, but it has taken an inordinate amount of time for the PR community to come to the same realization.

Publicity 139

Publicity Marketing Content Marketing Software 139

Melissa Agnes

OCTOBER 16, 2014

“Services Credentials Issued in California 2006-2007 to 2010-2011″ (PDF). Fienberg, ”Examples of Professions”” (PDF). Retrieved 2009-11-07. and Rebecca Parker; Marjorie Suckow (May 2012). California Commission on Teacher Credentialing website: California Commission on Teacher Credentialing.

Education 270

Education Government Wikipedia Policies 270

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here.

Google 110

Google SEO Engineering Measurement 110

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. As we experience the first few days of the new year and decade, I can’t help but feel as if time has flown by. Yet, in reflection, so much has changed. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Doctor Spin

FEBRUARY 4, 2025

More specifically, OPM research has primarily focused on two interrelated factors: (1) the timing and goals of perception management activities and (2) specific perception management tactics (Elsbach, 2006). Source: Organization Development Journal 3 Hargis, M. & & Watt, John. Organization Development Journal. 2023, December 3).

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

PRSay

FEBRUARY 16, 2021

By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts. Consider what your followed advice would do to the market or to society at large.

Communications 158

Communications Ethics Leadership Reputation 158

PRSay

SEPTEMBER 9, 2019

Such a scenario presented itself to me in 2010 and 2014. Better yet, what do you do when your allegiance to the company you work for directly contradicts the moral framework of your career? I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). We were a top-performing hospital.

Ethics 151

Ethics Public Affairs Government System 151

Prowly

MAY 14, 2025

No Key features: Allows you to track brand mentions with detailed sentiment analysis You can segment data into countries, regions, and demographics Historical data access going back to 2010 Best for: large companies, dedicated social media teams with bigger budgets #6. Mention Price: Starting at $41 per month Free trial?

Twitter 104

Twitter Tools Analysis Social Media 104

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? pts Settings. Sign out Leave your comment here.

Measurement 105

Measurement Blogging Tourism Twitter 105

The Proactive Report

OCTOBER 12, 2015

However, seniors are the fastest growing age group – the number of users over 65 has tripled since 2010! An analysis of their reports over the past decade has revealed some interesting facts – here are the key findings: Age Groups: 90% of young adults (18- 29) use social media.

Social Media 100

Social Media Media Ethics Groups 100

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Erica Holt says: October 19, 2010 at 10:06 am [.] received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Relevant content is, and will continue to be, key to reaching searchers.

Google 104

Google Nonprofit Engineering SEO 104

Wadds Inc.

FEBRUARY 22, 2024

Rebecca investigated the news media habits and preferences of Generation Z (born 1997-2010) in the UK. These are the headlines of a new study - What does news media mean to Gen Z - by Rebecca Roberts, founder of Thread & Fable, an agency that specialises in youth audiences. The work was funded and published by the CIPR Research Fund.

Study 111

Study Social Media Journalism Survey 111

Agility PR Solutions

DECEMBER 16, 2019

This latest batch of humans—children born after 2010—is already identifying “all people being treated fairly no matter what they look like” as one of the top issues they care about in today’s world. Move over Gen Z, Generation Alpha is coming over the horizon for brands and businesses. In fact, new research from Hotwire reveals […].

Brand 79

Brand Branding Trends Publicity 79

PRSay

JULY 1, 2020

According to Johna Burke, global managing director at the International Association for the Measurement and Evaluation of Communication (AMEC), nonprofits, nongovernmental organizations and governmental organizations are advanced at measuring their communication campaigns, because they make the most of available resources and their stakeholders demand (..)

Measurement 174

Measurement Communications Banking Survey 174

Stuart Bruce

DECEMBER 29, 2014

John Grogan – John is one of my oldest friends and from 1997 to 2010 was a marvellous MP for Selby. Unfortunately boundary changes meant the seat was unwinnable in 2010. Against all the odds in 2005 he held onto his seat, mainly because he was such a highly regarded local MP.

Ethics 96

Ethics Local Blogging Social Media 96

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course.

Publicity 100

Publicity Facebook Twitter Measurement 100

Cision

APRIL 7, 2017

In 2010, I got my chance to work in Food PR and I was hooked! From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. I quickly moved my way up the ranks at the few agencies I worked at before finding my perfect fit.

Pitching 228

Pitching Agency Social Media Creativity 228