?? weight:bold;">This post has been a long coming. And not a moment too soon. ??Every Every now and then we are fortunate to have dreamy clients – the ones that appreciate the work that you do, listen to hard-earned advice and pay heed to well thought out guidance. MORE
On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry." MORE
I saw Angela at PRSA’s 2010 International Conference, and suddenly realized I’d seen her presentation before. Comment as Show More Trackbacks Tweets that mention Meandering Through Measurement | Waxing UnLyrical -- Topsy.com says: November 20, 2010 at 10:56 am [.] MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? MORE
Resumes today are, or should be, more about what you have achieved not about what you do. The job market is so tight in the current economy that it is easy to hear the squeaks and squeals of people reading the thousands of resumes that are targeted at every available job. MORE
The majority of folks landing new jobs today are doing it through networking and their networks. Tools like job boards, classified ads, job fairs and blind mailings are useful but there is nothing like good old fashioned networking whether it’s in person or not. MORE
Guest post by Geoff Livingston There''s a new bad pitch that''s taken over the interwebs. It''s called " Vote For Me." It''s an epidemic. MORE
A recent graduate with Masters and Bachelors wrote to ask for a recommendation on handling internships on a resume. This eager job seeker has limited communications experience largely focused on internships. MORE
This post builds on some tips from Nate Riggs on making sure your next presentation becomes serious Twitter pr0n. Using Twitter at an event back in 2007 , I realized how handy it is for communicating offsite in real time. Twitter is very versatile at an event. MORE
What you say and how you say it matter significantly. Your words and the choice of the words you employ say much about you, your character, your integrity, your brand and the very essence of who you are and what you represent. MORE
We sometimes highlight bad pitches offline -- in real-life presentations. We aim to educate and entertain so this guilty pleasure is always a top request from industry friends that welcome us to the dais. Who are we to disappoint? MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Customize Your Blogs Error Page in 5 Easy Steps | Waxing UnLyrical -- Topsy.com says: November 4, 2010 at 8:05 am [.] MORE
November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). Waxing UnLyrical -- Topsy.com says: November 1, 2010 at 7:33 am [.] MORE
Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Ten Reasons PR Pros Should Blog | Waxing UnLyrical -- Topsy.com says: November 10, 2010 at 9:49 am [.] MORE
No doubt about it, this economy is the one of the worst for job hunters in many years. What used to take days and weeks is now taking months and years. MORE
November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Waxing UnLyrical -- Topsy.com says: November 18, 2010 at 10:02 am [.] MORE
Should the press release die? Or should it just become a social media press release? Hey, a press release and social media are like peanut butter and chocolate folks. Are you going to pass on a Reese''s?! Um, who cares?! OK, I understand there''s a sh!t MORE
Slick’s Twitter Pitch Fit This is the first pitch wherein I can out the author because they pitched me on Twitter in plain, permalinked view of the world. This bad pitch shows a clear lack of understanding of Twitter. MORE
In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. MORE
Richard and I will be guests on this week''s PR 2.0 Twitter Chat. It''s a weekly conversation about public relations 2.0 held every Tuesday, from 8-9 pm edt. We''ll be joining moderators Justin Goldsborough and Heather Whalen. MORE
Passion is a term defined as strong emotion. The term is hardly synonymous with job search. But in these days when job seekers outnumber jobs by six to one, passion is precisely the emotion that bears harnessing if you want to distinguish yourself in the job market. MORE
If you keep trying the same thing, expecting different results, you''re nuts. So here are some alternatives to the much loved, abused and murdered news release. 1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. MORE
Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Erica Holt says: October 19, 2010 at 10:06 am [.] MORE
As the job market continues its snail’s pace recovery, it bears noting that now more than ever your virtual footprint should well reflect your achievements, professionalism, savvy and hire-ability. MORE
have some neat giveaways, including a couple of comps to GrowSmartBiz 2010 on November 5 ( disclosure: I’m speaking, and Network Solutions, one of the hosts, is my client ), and something very special from writing coach extraordinaire, Ann Wylie. MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Twitted by remcojanssen says: August 27, 2010 at 9:54 am [.] Making The Most Of A Twitter Chat | Waxing UnLyrical says: September 2, 2010 at 10:57 am [.] MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. I should say the first snowfall of the 2010 winter season, because who can forget Snowmageddon? ( MORE
Richard and I were reminded recently of why we continue to write this blog thanks to an email from Bazaarvoice''s Social Media Manager Ian Greenleigh : I just realized I never thanked you for setting in motion what is perhaps the biggest accomplishment of my life: getting my current job. MORE
I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. Fact is companies want to know what you have accomplished not just what jobs you have held. Your past accomplishments are an indicator of how you will perform in the future. MORE
In a press release the likes of which the two of us have never quite seen before, it turns out that Peter Shankman, “creator of Shankman.com ,” will be hosting an “exclusive holiday party” for the “movers and shakers of the social media world.” No, we did not make that up. MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention How To Become A Public Relations Star | Waxing UnLyrical -- Topsy.com says: December 14, 2010 at 6:40 am [.] MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. MORE
Social media platforms continue to proliferate and evolve at a fast clip. It was only a short six years ago that blogging and podcasting came into their own and only two years ago when Twitter and Facebook became the soup du jour. All of these platforms serve to bring people and communities closer together and allow more people to have a voice in those communities and in society at large. These platforms also have made job search and networking more efficient. It is a good thing! MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? says: September 15, 2010 at 3:39 pm [.] MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? MORE
Weekly Roundup: The Boxing Day Edition h/t #pr #socialmedia -- Topsy.com says: December 26, 2010 at 11:39 am [.] MORE
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Public Relations Lessons From Jesus, The Apostles And The Bible | Waxing UnLyrical -- Topsy.com says: December 24, 2010 at 7:45 am [.] MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. MORE
And it''s even easier to do in 2010 thanks to things like social media. In the past, I''ve noted how media relations folks can learn a thing or two from political campaigns. Seven years later there''s still truth to this post. MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When Clocks And Calendars Collide September 25th, 2010 Tweet My body clock jogs me awake. MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? MORE
2010 Related Topics Waxing UnLyrical
DECEMBER 31, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh?
Bad Pitch Blog
DECEMBER 29, 2010
Guest post by Geoff Livingston There''s a new bad pitch that''s taken over the interwebs. It''s called " Vote For Me." It''s an epidemic.
PR Job Coach
NOVEMBER 21, 2010
The majority of folks landing new jobs today are doing it through networking and their networks. Tools like job boards, classified ads, job fairs and blind mailings are useful but there is nothing like good old fashioned networking whether it’s in person or not.
Bad Pitch Blog
NOVEMBER 1, 2010
And it''s even easier to do in 2010 thanks to things like social media. In the past, I''ve noted how media relations folks can learn a thing or two from political campaigns. Seven years later there''s still truth to this post.
PR Job Coach
NOVEMBER 3, 2010
I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. Fact is companies want to know what you have accomplished not just what jobs you have held. Your past accomplishments are an indicator of how you will perform in the future.
Waxing UnLyrical
DECEMBER 24, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Public Relations Lessons From Jesus, The Apostles And The Bible | Waxing UnLyrical -- Topsy.com says: December 24, 2010 at 7:45 am [.]
Bad Pitch Blog
AUGUST 17, 2010
Should the press release die? Or should it just become a social media press release? Hey, a press release and social media are like peanut butter and chocolate folks. Are you going to pass on a Reese''s?! Um, who cares?! OK, I understand there''s a sh!t
Waxing UnLyrical
SEPTEMBER 14, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? says: September 15, 2010 at 3:39 pm [.]
Bad Pitch Blog
OCTOBER 4, 2010
This post builds on some tips from Nate Riggs on making sure your next presentation becomes serious Twitter pr0n. Using Twitter at an event back in 2007 , I realized how handy it is for communicating offsite in real time. Twitter is very versatile at an event.
Bad Pitch Blog
AUGUST 15, 2010
?? weight:bold;">This post has been a long coming. And not a moment too soon. ??Every Every now and then we are fortunate to have dreamy clients – the ones that appreciate the work that you do, listen to hard-earned advice and pay heed to well thought out guidance.
Waxing UnLyrical
NOVEMBER 4, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Customize Your Blogs Error Page in 5 Easy Steps | Waxing UnLyrical -- Topsy.com says: November 4, 2010 at 8:05 am [.]
Bad Pitch Blog
OCTOBER 24, 2010
Richard and I will be guests on this week''s PR 2.0 Twitter Chat. It''s a weekly conversation about public relations 2.0 held every Tuesday, from 8-9 pm edt. We''ll be joining moderators Justin Goldsborough and Heather Whalen.
Bad Pitch Blog
OCTOBER 7, 2010
We sometimes highlight bad pitches offline -- in real-life presentations. We aim to educate and entertain so this guilty pleasure is always a top request from industry friends that welcome us to the dais. Who are we to disappoint?
Waxing UnLyrical
DECEMBER 26, 2010
Weekly Roundup: The Boxing Day Edition h/t #pr #socialmedia -- Topsy.com says: December 26, 2010 at 11:39 am [.]
Bad Pitch Blog
JANUARY 31, 2010
Slick’s Twitter Pitch Fit This is the first pitch wherein I can out the author because they pitched me on Twitter in plain, permalinked view of the world. This bad pitch shows a clear lack of understanding of Twitter.
Waxing UnLyrical
DECEMBER 14, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention How To Become A Public Relations Star | Waxing UnLyrical -- Topsy.com says: December 14, 2010 at 6:40 am [.]
Waxing UnLyrical
DECEMBER 2, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions?
Waxing UnLyrical
NOVEMBER 1, 2010
November 1st, 2010 Tweet The first part of this post is a guest post by Gary McCormick, APR, Fellow PRSA , president & CEO of the Public Relations Society of America (PRSA). Waxing UnLyrical -- Topsy.com says: November 1, 2010 at 7:33 am [.]
Waxing UnLyrical
AUGUST 25, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Twitted by remcojanssen says: August 27, 2010 at 9:54 am [.] Making The Most Of A Twitter Chat | Waxing UnLyrical says: September 2, 2010 at 10:57 am [.]
PR Job Coach
MARCH 23, 2010
On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry."
PR Job Coach
AUGUST 21, 2010
In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat.
PR Job Coach
AUGUST 1, 2010
Passion is a term defined as strong emotion. The term is hardly synonymous with job search. But in these days when job seekers outnumber jobs by six to one, passion is precisely the emotion that bears harnessing if you want to distinguish yourself in the job market.
PR Job Coach
JULY 5, 2010
As the job market continues its snail’s pace recovery, it bears noting that now more than ever your virtual footprint should well reflect your achievements, professionalism, savvy and hire-ability.
PR Job Coach
JUNE 6, 2010
What you say and how you say it matter significantly. Your words and the choice of the words you employ say much about you, your character, your integrity, your brand and the very essence of who you are and what you represent.
PR Job Coach
MAY 16, 2010
Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates.
PR Job Coach
APRIL 23, 2010
No doubt about it, this economy is the one of the worst for job hunters in many years. What used to take days and weeks is now taking months and years.
PR Job Coach
FEBRUARY 23, 2010
Resumes today are, or should be, more about what you have achieved not about what you do. The job market is so tight in the current economy that it is easy to hear the squeaks and squeals of people reading the thousands of resumes that are targeted at every available job.
PR Job Coach
FEBRUARY 15, 2010
A recent graduate with Masters and Bachelors wrote to ask for a recommendation on handling internships on a resume. This eager job seeker has limited communications experience largely focused on internships.
Waxing UnLyrical
DECEMBER 23, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat.
Waxing UnLyrical
DECEMBER 28, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale?
Waxing UnLyrical
OCTOBER 19, 2010
Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Erica Holt says: October 19, 2010 at 10:06 am [.]
Waxing UnLyrical
NOVEMBER 10, 2010
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention Ten Reasons PR Pros Should Blog | Waxing UnLyrical -- Topsy.com says: November 10, 2010 at 9:49 am [.]
Waxing UnLyrical
SEPTEMBER 2, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Making The Most Of A Twitter Chat September 2nd, 2010 Tweet Huddle, huddle, roil and muddle I remember the first Twitter chat I attended.
PR Job Coach
SEPTEMBER 16, 2010
Social media platforms continue to proliferate and evolve at a fast clip. It was only a short six years ago that blogging and podcasting came into their own and only two years ago when Twitter and Facebook became the soup du jour. All of these platforms serve to bring people and communities closer together and allow more people to have a voice in those communities and in society at large. These platforms also have made job search and networking more efficient. It is a good thing!
Waxing UnLyrical
DECEMBER 11, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. I should say the first snowfall of the 2010 winter season, because who can forget Snowmageddon? (
Waxing UnLyrical
NOVEMBER 18, 2010
November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Waxing UnLyrical -- Topsy.com says: November 18, 2010 at 10:02 am [.]
Waxing UnLyrical
SEPTEMBER 25, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When Clocks And Calendars Collide September 25th, 2010 Tweet My body clock jogs me awake.
Waxing UnLyrical
NOVEMBER 27, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&#
Waxing UnLyrical
NOVEMBER 20, 2010
I saw Angela at PRSA’s 2010 International Conference, and suddenly realized I’d seen her presentation before. Comment as Show More Trackbacks Tweets that mention Meandering Through Measurement | Waxing UnLyrical -- Topsy.com says: November 20, 2010 at 10:56 am [.]
Waxing UnLyrical
OCTOBER 20, 2010
have some neat giveaways, including a couple of comps to GrowSmartBiz 2010 on November 5 ( disclosure: I’m speaking, and Network Solutions, one of the hosts, is my client ), and something very special from writing coach extraordinaire, Ann Wylie.
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