Sword and the Script

APRIL 18, 2017

The evolution of digital media has facilitated the integration of previously distinct marketing disciplines. Will the professional communicator be subsumed permanently by marketing? Instead, the approach good PR professionals champion is permeating marketing. Why Content Marketing and Public Relations Need Each Other.

Publicity 118

Publicity Marketing Content Marketing Software 118

wiredPRworks

JUNE 25, 2016

How does social media change the world - in good ways? Looking back to 2010, one of the most inspiring events I've ever been a part of was a collection of social media for social good experiences from around the world. Global Social Media for Local Social Good. Social Media Club Chicago.

Local 40

Local Social Media Media Internal 40

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

Measurement 133

Measurement Social Media Blogging Mobile 133

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Prohibition

JANUARY 31, 2020

In 2010, only those with a ‘celebrity’ status were considered to be influencers. Fast forward 10 years, and even though celebrities still have a role to play, an ‘influencer’ can now refer to anyone who has an established social media following and is considered to have ‘influence’ over their followers.

Marketing 62

Marketing Social Media Engineering Instagram 62

MaccaPR

JUNE 16, 2016

Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. The Promise of Vertical Social Networks for Marketers. Doximity: An Overview for Marketers. physicians representing more than 40 specialties.

Social Media 48

Social Media Healthcare Marketing Media 48

Communications Conversations

MAY 28, 2015

“Are social media certification programs worth it? If Joe’s Social Media Gurus is doing the certifying: Not so much. Let’s say you have two options: Hootsuite University or the Rutgers Mini-MBA in Social Media Marketing. Depends on the how you feel about the fluidity of social media.

Social Media 60

Social Media Training Media Employee 60

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again.

Media 130

Media YouTube Video Interviews 130

The Hoyt Organization

NOVEMBER 16, 2023

More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain.

Publicity 90

Publicity Measurement Privacy Guidelines 90

Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. How Nissan Micra Rode the Social Media Bandwagon.

Social Media 91

Social Media Media Facebook YouTube 91

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. Organic reach on social media was also still possible for brands. For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. Yet, in reflection, so much has changed. And people still faxed pitches!

Trends 167

Trends Nonprofit Consumer Newspapers 167

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. Those viewing the May 2016 press conference were not limited to members of the media.

Ethics 264

Ethics Automotive Technology Conference 264

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

OCTOBER 6, 2011

In fact, a lot of audiences aren’t on Twitter: based on a November 2010 study, the Pew Research Center estimates 8 percent of Americans use Twitter. But considering that there are plenty of other social media fish in the sea, it’s not his best option in terms of the time he has available. I flat out told him no.

Social Media 81

Social Media Media Twitter Construction 81

Karen Freberg

JUNE 6, 2022

I was able to spend the weekend in West Virginia at the Integrate conference, one that I have been going to pretty much every year since 2010 (!!!). NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event.

Conference 72

Conference Construction Travel Meeting 72

5W PR

AUGUST 1, 2019

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. Still, the rejection of AVEs is problematic for three reasons: user experience, buyer experience, and the free market.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Mindful Marketing

MAY 8, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering. Learn more about the Mindful Matrix.

Government 87

Government Ethics Exercises Construction 87

Deirdre Breakenridge

NOVEMBER 8, 2015

As a PR student, I know the importance of social media so I used my personal social media accounts to engage with friends and influencers; retweeting and reposting the Pioneers in Skirts social media accounts whenever possible. I tweeted to anyone I thought would be interested in supporting the film. .

Film 150

Film Social Media Video Writing 150

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). They’ve focused their efforts on North America and the EU markets as a result, excluding other markets as focuses for now. User Growth.

Advertising 97

Advertising Advertising Facebook Social Media 97

Stephen Waddington

FEBRUARY 19, 2020

Our goal is to disrupt the market for male underwear and become a global brand within three years. About the market There are 20 million men in the UK. Skidz estimates that men change their underwear every two to three days, making the market approximately 60 million pairs of pants per year. Limited data is available.

Pitching 102

Pitching Instagram Agency YouTube 102

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. First, go back to 2010.

Viral 98

Viral Community Reddit Facebook 98

Communications Conversations

SEPTEMBER 12, 2017

” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in marketing campaigns. And, it’s been used (to death) in signage by retailers, restaurants and media. This is what Twitter was like from about 2007-2010. Enter the age of paid social media.

Retail 0

Retail Social Media Customer Service Twitter 0

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. My favorite social media platform is… Snapchat. Last year, she was promoted to Senior Vice President, and continues to lead Abel to greater levels of success.

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

JANUARY 10, 2019

Social media listening is finding applications in healthcare. It’s a powerful example of modern marketing and public relations. Social media listening has become a booming business in the past five years. It provides insights for campaigns and an early warning alarm for issues and crises.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day.

Social Media 85

Social Media How To Mobile Media 85

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Mark My Words

APRIL 2, 2015

5 years ago he was, according to The Sunday Times, “more popular than Churchill” and the other was cleaning fish guts off the floor of Billingsgate Market. The fact that 2010 actually marked a resurgence in the 18-24 vote (aka the Y vote) has been largely ignored. It was through social media that much of the 2010 campaign was filtered.

Television 60

Television Survey Social Media Government 60

5W PR

NOVEMBER 20, 2019

The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. The starkest difference between them is that advertising is controlled media. IBIS World, a media research firm, says PR spending in 2010 was $9.73

Advertising 88

Advertising Advertising Television Report 88

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 115

Software Tools Publicity System 115

Deirdre Breakenridge

FEBRUARY 2, 2015

Some might chalk up their success to their early adoption of blogging and social media. During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”. The advent of the Internet and social media created the conditions for countless people to be heard.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Cision

JULY 19, 2016

In 2010, after a landmark merger with another local association, we became the Miami Association of Realtors, the largest local Realtor group in the nation, and I finally convinced our leadership to contract for Cision and PRWeb. The Internet and social media have transformed the way people access information. Rapid Fire Round.

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA.

Ethics 120

Ethics Consumer Leadership Groups 120

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He’s subsequently gone on to found and lead Brilliant Noise, a marketing agency that works for brands including adidas, Diageo, EDF Energy, Jaguar Land Rover, Tata Communications and Universal Pictures. Please join us at 630pm, BST.

Web 68

Web Energy Reputation Community 68