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Top Business Journalists in the US & UK – The 2020 List

Prowly

Alyson Shontell joined Business Insider in July 2008 as its sixth employee and was a sales planner before joining the editorial team in 2010. There, she became a start-up reporter and was first to cover some of today’s largest tech companies, including Pinterest, Tinder, Instagram, Uber, and Snap.

Pinterest 194
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. Every component that shores up relations with media, stakeholders, customers and employees lays the groundwork for the future. Defensive strategies don’t pay.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178
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Gamification Delivers Results

5W PR

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. It was viewed as a novel way to keep score and get more frequent feedback from employees. Gamification peaked in 2010, then went on a steady decline for several years.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2010, Nissan Motor Company had contracted with Mitsubishi in a joint venture to design and produce minicars. Without using the word “stakeholder,” he explained that Nissan understood the anxiety of its employees, communities, suppliers and dealers about the acquisition. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91

Ethics 264
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McKinsey’s Cautionary Tale for Communicators

PRSay

By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. Very early in my tenure as a senior executive at Edelman in the late 1990s, I flew from Chicago to visit a new client — a large manufacturing company whose leadership was furious that employees at one of its plants had voted to unionize.

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The Role of Internal Communication in Start-ups: State of Research and Practical Approaches

Institute for Public Relations

A review of 25 journal articles focused on strategic communication, business management, and entrepreneurship was conducted between January 2010 and June 2020. Cornelia Wolf and colleagues conducted research on the role and need for strategic internal communication in startup environments.