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McKinsey’s Cautionary Tale for Communicators

PRSay

By 2010, the opioid epidemic was already in full swing, and public concern about it had grown. Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. It doesn’t mean you capitulate or forego a strategy; but it must include steps to ameliorate those impacts.

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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. I’m the Technology Editor at IndustryWeek magazine.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

In 2010, Vocus acquired the Help a Reporter. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”. Case in point?

SEO 132
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Behind the Headlines with Meredith Lejeune

Cision

I always loved to write. Recruiters and hiring managers need to make more of an effort to specifically seek out minority prospects or the opinions of their minority employees. Have a love for writing — or at least like it. The funny thing is, as an incoming college freshman I wanted to major in music business management.

Analytics 227
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Write the book on it. Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork. Last month, Inc. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing.

Brand 196
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. 4 Ormont Blumberg, P.

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3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. At the time of this writing, the rate is currently 3.8%. This is because employees go home to friends and family that mention they saw their employer on the news.