Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Content Marketing Institute. Marketing Land.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Maxim Behar

FEBRUARY 20, 2024

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. Thanks to the social media revolution, we are in the afterlife. Thanks to the social media revolution, we are in the afterlife. RIP, Press Release! And there is no coming back.

Social Media 59

Social Media Facebook Airlines Web 59

Doctor Spin

DECEMBER 16, 2023

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Analysis of Halo Effect in Marketing. Journal of Personality and Social Psychology, 35, 250–256. Source: Commercial Research 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

Deirdre Breakenridge

OCTOBER 31, 2019

High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. My pictures were used in our social media, on our website, and in promotional materials sent to donors. How can a small organization with limited resources produce quality images? Quick Tips.

Software 294

Software Instagram Nonprofit Social Media 294

Burrelles Fresh Ideas

JANUARY 2, 2024

Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. A social media campaign I spearheaded for a startup significantly amplified its online presence, indirectly boosting its search engine performance.

SEO 84

SEO Mobile Engineering Ethics 84

Engage PR

OCTOBER 27, 2016

The power of marketing has never been stronger in the business world. Not least because of the burgeoning number of social media and digital marketing channels available today. Having a marketing plan that can work across new platforms as well as traditional marketing options is vital. We are BrewDog.

Strategy 111

Strategy Brand Branding Marketing 111

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Are they moving to other platforms like Tribel , Mastodon or Hive Social ? Pay attention to top users and keep them engaged on these social media platforms. Reevaluating Twitter.

Trends 124

Trends Pitching Twitter Nonprofit 124

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. Joe Colon, Social Media Strategy, Atlantic Health System.

Twitter 281

Twitter System Community Healthcare 281

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? Who: Sarah is a UK-based blogger, content marketer, speaker and mom. It’s a versatile template that works well for both B2C and B2B marketers. Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. 3: Content Marketing Institute.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Vice President, Marketing Technology.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. Here’s a woman who started in PR/comms, worked her way up to a senior-level role in that world in just 5 years; then, she pivots to digital marketing where again, she works up to senior roles at Securian and RBC Wealth Management. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

wiredPRworks

MAY 15, 2018

It was something I’d wanted to do for about eight years: a digital detox to unplug from social media and email. Tagging it with #DigitalDetox and a 5/15 return date, I posted it to all of my social networks. If I was this affected by social media, maybe I really did need a break. I was not happy.

Social Media 53

Social Media How To Media Instagram 53

Communications Conversations

SEPTEMBER 12, 2017

” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in marketing campaigns. And, it’s been used (to death) in signage by retailers, restaurants and media. This is what Twitter was like from about 2007-2010. “Join the conversation.”

Retail 0

Retail Social Media Customer Service Twitter 0

Maxim Behar

MARCH 12, 2024

Regarding social media, a PR professional must be everywhere and on top of everything. That is primarily linked with the individual social experience of a PR professional, which is a necessity. The public landscape is dominated by the language of online communication and social media in particular.

Ethics 64

Ethics Social Media Local Corporate 64

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Sword and the Script

FEBRUARY 25, 2017

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. In marketing, it’s become the CMO playbook. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) The Market for Marketing Talent Tightens. See these related posts: .

Marketing 70

Marketing Employee Survey Social Media 70

PR 20/20

SEPTEMBER 16, 2020

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. pioneer the partner program back in 2007. You can still leverage most of these strategies with any marketing automation platform. That’s a pretty astonishing number, but we honestly aren’t surprised.

Strategy 72

Strategy Marketing Data Software 72

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Social media. Earned media. Owned media. Paid media. ?. 00:01:02] So what’s a marketer to do?

Facebook 116

Facebook Video Brand Branding 116

wiredPRworks

MAY 23, 2022

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Shift Communications

JANUARY 12, 2022

Why it was a winner: The brand campaign showcased why advocacy and messaging-focused marketing that aims to spur meaningful conversations can be more effective than campaigns that just focus on product. This past year, that included Starburst’s “Berries and Cream” spot from 2007. McDonald’s wins with additional Famous Order Trays.

Brand 88

Brand Branding Consumer Social Media 88

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. In TikTok’s defense, the Blackout Challenge predates the social media platform.

Privacy 72

Privacy Social Media Trends Video 72

Communications Conversations

SEPTEMBER 30, 2014

It’s not going to be like Twitter was in 2007. Nope–not because the “beautiful, clean social network” isn’t easy to use (it’s not, in my opinion). It needs to “convert” people, to use marketing language. It’s not going to take off. And you know why?

Technology 152

Technology Facebook Social Media Privacy 152

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

Communications Conversations

MARCH 11, 2015

In case you haven’t heard, Meerkat is the new social video app that uses Twitter as its engine to share live video streams across the web. Like many of the previous new social media apps and platforms, tons of folks (especially in our world–PR and marketing) have rushed to try out the new tool. Not really.

Twitter 60

Twitter Marketing Tools Storytelling 60

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. It was then, at midnight before the new year 1990, that the market economy was launched in Poland. And how to market them, naturally. But let me start all over again. a better place to live in.

Government 52

Government Local Film Television 52

Communications Conversations

JANUARY 15, 2019

We’ve been talking about the concept of the “social CEO” for years now. In fact, I remember Richard Branson being on Twitter in 2007! But, the notion of the social CEO has really never taken off. First trend : Employees wanting to see more of their leaders online/on social media. I think it would.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

JANUARY 11, 2022

Here’s 12 people I’m hoping to grab a cup of coffee with in the New Year: 1 – Nate Sandell, Senior Social Media Manager, Mall of America. Always interesting to hear stories from the social lead at MOA–it’s just such a unique place, so some of the things they do and hear about are pretty extraordinary!

Exercises 60

Exercises Meeting Energy Retail 60

wiredPRworks

FEBRUARY 8, 2017

Way back in 2007, NACE DC invited me to share futuristic “ New Age Marketing ” ideas. MACE Meeting Planner and Event Marketing Speakers to Follow – and Watch! In this multi-faceted session, we’ll breeze through a WIRED social selling strategy you can use to map out future event marketing success.

Marketing 40

Marketing Conference Meeting Social Media 40

wiredPRworks

OCTOBER 9, 2021

For those of us that work in social media, unplugging can feel like we’re walking away from home. Read: 10 ways to Vacation from Social Media and Technology. Social media, email, and texting. If I was this affected by social media, maybe I really did need a break. What a glorious trip!

How To 98

How To Social Media LinkedIn Instagram 98

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. Musk has done this in two main ways: A bold, unconventional use of social media. Musk implements this strategy across most of his companies, including Tesla.

Brand 53

Brand Branding Marketing Energy 53

Shift Communications

DECEMBER 29, 2015

One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Social Media Game of Thrones: A Song of PR and Social.

Analytics 60

Analytics Viral Social Media Google 60

David PR Group

DECEMBER 10, 2015

When I was studying marketing and PR in college, much of the information in textbooks was dated and offered in a rote, dull manner. The New Rules of Marketing and PR by David Meerman Scott, first published in 2007, remains one of the top books about the industry. The first edition was published before the rise of social media.

Marketing 40

Marketing Reputation Video Sports 40

Cision

MAY 7, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days.

Social Media 120

Social Media Video Agency Healthcare 120

Maxim Behar

NOVEMBER 15, 2021

Maxim Behar: We had the prospect in the late 1990s, when we knew the sacred date January 1, 2007, when Bulgaria enters EU. If we go back to 2007 and compare it, the difference is huge, people will be surprised. And now that 2007 has passed, and suddenly the expectations seem to have faded. Maxim: Very good market.

How To 52

How To Government Television System 52

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Q: What are your company’s marketing initiatives for 2019?

Interviews 105

Interviews Ethics Government Internal 105